{"id":31459,"date":"2019-02-21T12:22:02","date_gmt":"2019-02-21T12:22:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/american-eagle-outfitters-debarque-en-europe\/"},"modified":"2019-02-21T12:22:02","modified_gmt":"2019-02-21T12:22:02","slug":"american-eagle-outfitters-debarque-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/american-eagle-outfitters-debarque-en-europe\/","title":{"rendered":"American Eagle Outfitters d\u00e9barque en Europe"},"content":{"rendered":"<p>American Eagle Outfitters a de grands projets d&rsquo;expansion en Europe. Ces prochaines ann\u00e9es, la cha\u00eene am\u00e9ricaine de magasins de mode pr\u00e9voit l\u2019ouverture de plusieurs filiales dans sept pays europ\u00e9ens (dont les Pays-Bas, mais pas la Belgique). On y trouvera les marques <strong>American Eagle<\/strong> et <strong>Aerie<\/strong>.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Accord de licence<\/h2>\n<p>Pour mener \u00e0 bien cette expansion, la cha\u00eene de magasins de mode a <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190219005305\/en\" target=\"_blank\" rel=\"noopener\">sign\u00e9 un accord de licence de trois ans avec AEO EU<\/a>, dirig\u00e9 par Sunil Shah. Son \u00e9quipe dispose d\u2019une vaste exp\u00e9rience dans le lancement et l&rsquo;expansion de marques telles que Pepe Jeans, Tommy Hilfiger et Esprit en Europe. \u00ab L&rsquo;\u00e9quipe AEO EU propose une connaissance approfondie du march\u00e9 ainsi que des connexions solides, ce qui nous permet de cr\u00e9er la meilleure exp\u00e9rience de marque possible pour les consommateurs locaux \u00bb, pr\u00e9cise le PDG Jay Schottenstein dans un communiqu\u00e9 de presse.<\/p>\n<p>\u00a0<\/p>\n<p>Les premi\u00e8res nouvelles filiales devraient ouvrir leurs portes en Irlande cet \u00e9t\u00e9. Un webshop sp\u00e9cialement adapt\u00e9 au march\u00e9 europ\u00e9en sera \u00e9galement mis sur pied. Viennent ensuite les magasins physiques en Allemagne, aux Pays-Bas, en Autriche, en R\u00e9publique tch\u00e8que, au Royaume-Uni et en Suisse.<\/p>\n<p>\u00a0<\/p>\n<h2>Des risques<\/h2>\n<p>Neil Saunders de GlobalData entrevoit <a href=\"https:\/\/www.retaildive.com\/news\/american-eagle-outfitters-is-going-to-europe\/548773\/\" target=\"_blank\" rel=\"noopener\">\u00e0 la fois des opportunit\u00e9s et des risques<\/a>. \u00ab Le march\u00e9 europ\u00e9en est d\u00e9j\u00e0 tr\u00e8s satur\u00e9 et tr\u00e8s comp\u00e9titif et il conna\u00eet une dynamique d\u00e9favorable pour le moment. \u00bb Il se r\u00e9f\u00e8re en particulier \u00e0 l&rsquo;incertitude entourant le brexit qui a entra\u00een\u00e9 une baisse de la consommation. Selon ses propres dires, American Eagle est une marque extr\u00eamement am\u00e9ricaine qui pourrait dissuader les consommateurs europ\u00e9ens.<\/p>\n<p>\u00a0<\/p>\n<p>Saunders est beaucoup plus mod\u00e9r\u00e9 lorsqu\u2019il s\u2019agit de la marque de lingerie Aerie. \u00ab Je pense qu&rsquo;Aerie a beaucoup de potentiel, notamment parce que le marketing authentique et le positionnement de la marque correspondent bien \u00e0 un certain nombre de tendances sociales en Europe \u00bb, pr\u00e9cise-t-il. A titre d\u2019exemple, la marque a annonc\u00e9 pr\u00e9c\u00e9demment que d\u00e9sormais, les mannequins figurant dans les campagnes publicitaires <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lingeriemerk-verkoopt-meer-sinds-%E2%80%98photoshop-stop%E2%80%99\" target=\"_blank\" rel=\"noopener\">sont naturels et plus photoshop\u00e9s<\/a>.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American Eagle Outfitters a de grands projets d&rsquo;expansion en Europe. Ces prochaines ann\u00e9es, la cha\u00eene am\u00e9ricaine de magasins de mode pr\u00e9voit l\u2019ouverture de plusieurs filiales dans sept pays europ\u00e9ens (dont les Pays-Bas, mais pas la Belgique). On y trouvera les marques American Eagle et Aerie. \u00a0 Accord de licence Pour mener \u00e0 bien cette expansion, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>American Eagle Outfitters d\u00e9barque en Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"American Eagle Outfitters a de grands projets d&#039;expansion en Europe. 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