{"id":31655,"date":"2019-02-28T18:47:16","date_gmt":"2019-02-28T18:47:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-lorraine-raffole-des-eclairs-de-chez-claire-2\/"},"modified":"2019-02-28T18:47:16","modified_gmt":"2019-02-28T18:47:16","slug":"la-lorraine-raffole-des-eclairs-de-chez-claire-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-lorraine-raffole-des-eclairs-de-chez-claire-2\/","title":{"rendered":"La Lorraine raffole des \u00e9clairs de Chez Claire"},"content":{"rendered":"<p>Juste avant le 1er anniversaire du concept &lsquo;haute \u00e9clair&rsquo; <strong>Chez Claire<\/strong>, les concepteurs Dries Henau et Yuri Vandenbogaerde vendent leur start-up au groupe de boulangerie <strong>La Lorraine<\/strong> qui esp\u00e8re ainsi s\u00e9duire une nouvelle g\u00e9n\u00e9ration de consommateurs.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Une perspective de croissance<\/h2>\n<p>L\u2019an dernier, Chez Claire ouvrait deux magasins en un court laps de temps : un le 2 mars \u00e0 Anvers, l\u2019autre le 5 mars \u00e0 Gand. Ce fut un d\u00e9marrage fulgurant pour les \u00e9clairs color\u00e9s de luxe, occasionnant ainsi de longues files d&rsquo;attente et des comptoirs vides. En d\u00e9cembre, le concept ouvrait un magasin pop-up dans la Jet\u00e9e A de l&rsquo;a\u00e9roport de Bruxelles National. Pendant ce temps-l\u00e0, les entrepreneurs remportaient \u00e9galement quelques belles r\u00e9compenses.<\/p>\n<p>\u00a0<\/p>\n<p>Chez Claire est aujourd&rsquo;hui aux mains de La Lorraine Bakery Group, une entreprise familiale belge qui poss\u00e8de une solide expertise dans le domaine du pain et de la p\u00e2tisserie. L&rsquo;entreprise est surtout connue pour ses cha\u00eenes de magasins de sandwich Panos et Deliway, mais elle est \u00e9galement pr\u00e9sente dans presque tous les supermarch\u00e9s avec des produits de boulangerie frais. L&rsquo;acheteur entrevoit des perspectives de croissance dans le positionnement cr\u00e9atif et moderne de la marque : \u00ab La p\u00e2tisserie et le chocolat belges sont parmi les meilleurs au monde. Combin\u00e9 avec le look &amp; feel fantastique, le rayonnement dynamique, l&rsquo;am\u00e9nagement de l\u2019int\u00e9rieur, les emballages et le feeling de la marque Chez Claire, cela nous pousse \u00e0 croire que nous pouvons inspirer une nouvelle g\u00e9n\u00e9ration de consommateurs \u00bb explique le PDG Guido Vanherpe.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juste avant le 1er anniversaire du concept &lsquo;haute \u00e9clair&rsquo; Chez Claire, les concepteurs Dries Henau et Yuri Vandenbogaerde vendent leur start-up au groupe de boulangerie La Lorraine qui esp\u00e8re ainsi s\u00e9duire une nouvelle g\u00e9n\u00e9ration de consommateurs. \u00a0 Une perspective de croissance L\u2019an dernier, Chez Claire ouvrait deux magasins en un court laps de temps : [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Lorraine raffole des \u00e9clairs de Chez Claire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Juste avant le 1er anniversaire du concept &#039;haute \u00e9clair&#039; Chez Claire, les concepteurs vendent leur start-up au groupe de boulangerie La Lorraine.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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