{"id":31725,"date":"2019-03-04T15:13:35","date_gmt":"2019-03-04T15:13:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/marks-spencer-propose-de-la-nourriture-et-de-la-lingerie-livrees-a-domicile\/"},"modified":"2019-03-04T15:13:35","modified_gmt":"2019-03-04T15:13:35","slug":"marks-spencer-propose-de-la-nourriture-et-de-la-lingerie-livrees-a-domicile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/marks-spencer-propose-de-la-nourriture-et-de-la-lingerie-livrees-a-domicile\/","title":{"rendered":"Marks &amp; Spencer propose de la nourriture et de la lingerie livr\u00e9es \u00e0 domicile"},"content":{"rendered":"<p>L&rsquo;accord conclu entre <strong>Marks &amp; Spencer <\/strong>et le service de courses en ligne <strong>Ocado <\/strong>va au-del\u00e0 de la simple livraison de nourriture \u00e0 domicile. Il est possible que des v\u00eatements et des accessoires soient bient\u00f4t livr\u00e9s avec les courses hebdomadaires.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nDe la lingerie livr\u00e9e avec les courses<\/h2>\n<p>Marks &amp; Spencer <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/marks-spencer-gaat-zee-met-ocado\" target=\"_blank\" rel=\"noopener\">s&rsquo;associe au fournisseur de courses en ligne Ocado<\/a>, selon l\u2019annonce faite par les deux entreprises la semaine derni\u00e8re. Une joint-venture est en cours de cr\u00e9ation. Elle permettra d\u2019assurer la livraison \u00e0 domicile de produits alimentaires de la cha\u00eene britannique de grands magasins.<\/p>\n<p>\u00a0<\/p>\n<p>Cependant, l&rsquo;objectif est de pouvoir livrer bien plus que des produits alimentaires \u00e0 l\u2019avenir. Steve Rowe, le PDG de M&amp;S, pr\u00e9cise dans le Telegraph qu&rsquo;il entrevoit <a href=\"https:\/\/www.telegraph.co.uk\/business\/2019\/03\/03\/ms-deliver-underwear-ocado-grocery-orders\/\" target=\"_blank\" rel=\"noopener\">\u00e9galement un potentiel pour l&rsquo;habillement<\/a>. Le dirigeant per\u00e7oit de nombreuses possibilit\u00e9s notamment dans le domaine des sous-v\u00eatements et des collants, un secteur domin\u00e9 par Marks &amp; Spencer, leader du march\u00e9 au Royaume-Uni.<br \/>\n\u00a0<\/p>\n<h2>Huit nouveaux entrep\u00f4ts<\/h2>\n<p>Pour l\u2019instant, Ocado se concentre principalement sur la livraison d&rsquo;aliments frais et ne dispose donc pas encore d&rsquo;entrep\u00f4ts pour g\u00e9rer d&rsquo;autres types de produits. Dans le cadre de ce partenariat, M&amp;S et le sp\u00e9cialiste du e-commerce ont pr\u00e9vu la construction de huit nouveaux entrep\u00f4ts au Royaume-Uni qui pourront \u00e9galement stocker et traiter des articles de mode.<\/p>\n<p>\u00a0<\/p>\n<p>Le chiffre d\u2019affaires et la rentabilit\u00e9 de Marks &amp; Spencer ont chut\u00e9 ces derni\u00e8res ann\u00e9es. L\u2019entreprise a attendu trop longtemps avant de renouveler son offre et de lancer de nouvelles strat\u00e9gies commerciales \u2013 telles que l\u2019e-commerce. Il est vrai qu\u2019aujourd&rsquo;hui, la cha\u00eene dispose d\u2019un webshop, mais qui ne vend pas de produits alimentaires. La cha\u00eene de grands magasins esp\u00e8re inverser la tendance en lan\u00e7ant un v\u00e9ritable service de courses en ligne qui livre des articles non alimentaires en plus des produits alimentaires.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;accord conclu entre Marks &amp; Spencer et le service de courses en ligne Ocado va au-del\u00e0 de la simple livraison de nourriture \u00e0 domicile. Il est possible que des v\u00eatements et des accessoires soient bient\u00f4t livr\u00e9s avec les courses hebdomadaires. \u00a0 De la lingerie livr\u00e9e avec les courses Marks &amp; Spencer s&rsquo;associe au fournisseur de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marks &amp; Spencer propose de la nourriture et de la lingerie livr\u00e9es \u00e0 domicile - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;accord conclu entre Marks &amp; 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