{"id":31732,"date":"2019-03-04T16:56:31","date_gmt":"2019-03-04T16:56:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/waitrose-introduit-des-jardins-potagers-suspendus-dans-les-supermarches\/"},"modified":"2019-03-04T16:56:31","modified_gmt":"2019-03-04T16:56:31","slug":"waitrose-introduit-des-jardins-potagers-suspendus-dans-les-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/waitrose-introduit-des-jardins-potagers-suspendus-dans-les-supermarches\/","title":{"rendered":"Waitrose introduit des jardins potagers suspendus dans les supermarch\u00e9s"},"content":{"rendered":"<p>Est-ce la fin des salades emball\u00e9es ? Des enseignes de supermarch\u00e9s britanniques, dont <strong>Waitrose <\/strong>notamment, ont l\u2019intention d\u2019introduire des jardins de cueillette et des \u2018fermes verticales\u2019 dans leurs points de vente d\u2019ici la fin de l\u2019ann\u00e9e.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>De la salade dans un ancien tunnel ferroviaire<\/h2>\n<p>Des bio-ing\u00e9nieurs ont d\u00e9voil\u00e9 des plans de jardins potagers suspendus \u00e0 placer dans les supermarch\u00e9s. Les syst\u00e8mes n&rsquo;ont pas besoin de terre, sont portables et peuvent \u00eatre plac\u00e9s dans des environnements urbains tels que des magasins et des supermarch\u00e9s. Les v\u00e9g\u00e9taux sont cultiv\u00e9s verticalement : leurs racines sont suspendues dans un cylindre et aliment\u00e9es par une brume riche en nutriments.<\/p>\n<p>\u00a0<\/p>\n<p>Le groupe retail <strong>John Lewis<\/strong>, dont fait partie la cha\u00eene de supermarch\u00e9s haut de gamme Waitrose, a confirm\u00e9 au journal The Telegraph \u00eatre actuellement en pourparlers avec la soci\u00e9t\u00e9 de bio-ing\u00e9nierie LettUs Grow qui cultive une multitude de l\u00e9gumes dans un tunnel ferroviaire abandonn\u00e9 \u00e0 Bristol.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab Pas d\u2019autre option que de surprendre les clients \u00bb<\/h2>\n<p>John Lewis souhaite utiliser les cylindres pour faire pousser de la laitue en magasin. Les clients pourront ainsi choisir leur propre salade fra\u00eeche. Le groupe examine la possibilit\u00e9 d\u2019une introduction en 2019, sinon ce sera en 2020. \u00ab Cela permet d&rsquo;<a href=\"https:\/\/www.telegraph.co.uk\/news\/2019\/03\/04\/pick-aisles-supermarkets-year-bio-engineers-reveal-talks-waitrose\/\" target=\"_blank\" rel=\"noopener\">entrer \u00e0 nouveau en contact avec le syst\u00e8me alimentaire ainsi que l&rsquo;origine<\/a> de nos aliments \u00bb, explique Jack Farmer, le co-fondateur de LettUs qui porte bien son nom.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab Je pense que c&rsquo;est vraiment li\u00e9 \u00e0 la fa\u00e7on dont les gens percevront l&rsquo;exp\u00e9rience d\u2019achat \u00e0 l&rsquo;avenir, avec l&rsquo;essor d&rsquo;Amazon et d&rsquo;autres retailers en ligne. L&rsquo;exp\u00e9rience retail doit \u00eatre beaucoup plus exp\u00e9rientielle \u00bb, a-t-il d\u00e9clar\u00e9 dans Farming Today \u00e0 la BBC. \u00ab Les derni\u00e8res ann\u00e9es ont \u00e9t\u00e9 marqu\u00e9es par des changements sismiques dans notre secteur, avec un nouvel indicateur des attentes des clients \u00e0 chaque fois qu&rsquo;ils font leurs achats. Les magasins n&rsquo;ont simplement pas d&rsquo;autre choix que d&rsquo;inspirer et de surprendre les clients &#8211; \u00e0 la fois avec d&rsquo;excellents produits et des exp\u00e9riences personnelles et in\u00e9dites \u00bb, confirme \u00e9galement Peter Cross, directeur exp\u00e9rience client chez John Lewis.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Est-ce la fin des salades emball\u00e9es ? Des enseignes de supermarch\u00e9s britanniques, dont Waitrose notamment, ont l\u2019intention d\u2019introduire des jardins de cueillette et des \u2018fermes verticales\u2019 dans leurs points de vente d\u2019ici la fin de l\u2019ann\u00e9e. \u00a0 De la salade dans un ancien tunnel ferroviaire Des bio-ing\u00e9nieurs ont d\u00e9voil\u00e9 des plans de jardins potagers suspendus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waitrose introduit des jardins potagers suspendus dans les supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Est-ce la fin des salades emball\u00e9es ? 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