{"id":31736,"date":"2019-03-05T08:24:31","date_gmt":"2019-03-05T08:24:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/laction-promotionnelle-12-gratuits-dalbert-heijn-est-illegale-2\/"},"modified":"2019-03-05T08:24:31","modified_gmt":"2019-03-05T08:24:31","slug":"laction-promotionnelle-12-gratuits-dalbert-heijn-est-illegale-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/laction-promotionnelle-12-gratuits-dalbert-heijn-est-illegale-2\/","title":{"rendered":"L\u2019action promotionnelle 1+2 gratuits d\u2019Albert Heijn est ill\u00e9gale"},"content":{"rendered":"<p>L\u2019action 1+2 gratuits lanc\u00e9e d\u00e9but f\u00e9vrier par la cha\u00eene de supermarch\u00e9s <strong>Albert Heijn<\/strong> est ill\u00e9gale selon l&rsquo;Inspection \u00e9conomique. La vente \u00e0 perte est interdite en Belgique.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Ill\u00e9gal<\/h2>\n<p>Le coup publicitaire de la cha\u00eene n\u00e9erlandaise a provoqu\u00e9 des r\u00e9actions virulentes. Buurtsuper.be, l&rsquo;association professionnelle des supermarch\u00e9s ind\u00e9pendants, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-coup-marketing-d%E2%80%99albert-heijn-d%C3%A9clenche-de-vives-r%C3%A9actions\" target=\"_blank\" rel=\"noopener\">a imm\u00e9diatement exig\u00e9 que l\u2019Inspection \u00e9conomique m\u00e8ne une enqu\u00eate<\/a> pour v\u00e9rifier si Albert Heijn ne violait pas la loi. En Belgique, il est interdit de vendre en dessous du prix de revient et il y avait de fortes indications que c\u2019\u00e9tait le cas lors de cette action.<\/p>\n<p>\u00a0<\/p>\n<p>Le ministre des Consommateurs Kris Peeters a \u00e9galement \u00e9mis des r\u00e9serves quant \u00e0 cette action et a charg\u00e9 l&rsquo;Inspection \u00e9conomique d&rsquo;enqu\u00eater sur cette affaire. Cette enqu\u00eate est termin\u00e9e et conclut que la cha\u00eene de supermarch\u00e9s est bien r\u00e9ellement en infraction. Les cons\u00e9quences exactes pour Albert Heijn ne sont pas encore pr\u00e9cises. L&rsquo;Inspection \u00e9conomique peut proposer un r\u00e8glement ou transmettre l&rsquo;affaire au tribunal.<\/p>\n<p>\u00a0<\/p>\n<p>Peeters invite Albert Heijn \u00e0 venir s\u2019expliquer : \u00ab Les prix bas sont une bonne chose pour le consommateur, mais <a href=\"https:\/\/www.hln.be\/geld\/economie\/1-2-gratis-actie-albert-heijn-mag-niet-van-kris-peeters~aa5f3745\/\" target=\"_blank\" rel=\"noopener\">la vente \u00e0 perte rend une concurrence normale impossible<\/a> \u00bb, d\u00e9clare le ministre au journal HLN. \u00ab Les grands acteurs ont ainsi la possibilit\u00e9 de rivaliser avec les petits et de dominer le march\u00e9. Une chose que nous ne pouvons pas cautionner. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019action 1+2 gratuits lanc\u00e9e d\u00e9but f\u00e9vrier par la cha\u00eene de supermarch\u00e9s Albert Heijn est ill\u00e9gale selon l&rsquo;Inspection \u00e9conomique. La vente \u00e0 perte est interdite en Belgique. \u00a0 Ill\u00e9gal Le coup publicitaire de la cha\u00eene n\u00e9erlandaise a provoqu\u00e9 des r\u00e9actions virulentes. Buurtsuper.be, l&rsquo;association professionnelle des supermarch\u00e9s ind\u00e9pendants, a imm\u00e9diatement exig\u00e9 que l\u2019Inspection \u00e9conomique m\u00e8ne une enqu\u00eate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019action promotionnelle 1+2 gratuits d\u2019Albert Heijn est ill\u00e9gale - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;action 1+2 gratuits lanc\u00e9e par Albert Heijn d\u00e9but f\u00e9vrier est ill\u00e9gale selon l&#039;Inspection \u00e9conomique. 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