{"id":31759,"date":"2019-03-05T15:01:23","date_gmt":"2019-03-05T15:01:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/torfs-investit-massivement-dans-un-nouveau-concept-de-magasin-2\/"},"modified":"2019-03-05T15:01:23","modified_gmt":"2019-03-05T15:01:23","slug":"torfs-investit-massivement-dans-un-nouveau-concept-de-magasin-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/torfs-investit-massivement-dans-un-nouveau-concept-de-magasin-2\/","title":{"rendered":"Torfs investit massivement dans un nouveau concept de magasin"},"content":{"rendered":"<p>La cha\u00eene de magasins de chaussures <strong>Torfs <\/strong>va renouveler tous ses magasins selon son nouveau concept. Le co\u00fbt total de ces transformations est estim\u00e9 \u00e0 cinquante millions d&rsquo;euros.<\/p>\n<p><!--break--><\/p>\n<h2>\nEncore neuf magasins cette ann\u00e9e<\/h2>\n<p>Les magasins renouvel\u00e9s vous proposent non seulement des chaussures, mais \u00e9galement <a href=\"https:\/\/m.kanaalz.knack.be\/nieuws\/torfs-investeert-fors-in-ombouw-winkels\/video-normal-1436731.html\" target=\"_blank\" rel=\"noopener\">des v\u00eatements et des produits lifestyle<\/a>. 14 des 77 magasins Torfs ont d\u00e9j\u00e0 subi une telle transformation. Ils devraient \u00eatre au nombre de 23 d\u2019ici la fin de l\u2019ann\u00e9e. L\u2019objectif est qu\u2019\u00e0 terme, l\u2019ensemble des points de vente soient pris en charge. Le co\u00fbt total de cette op\u00e9ration est tr\u00e8s impressionnant : la r\u00e9novation co\u00fbte 650.000 euros par magasin, en moyenne.<\/p>\n<p>\u00a0<\/p>\n<p>Les magasins transform\u00e9s ne ressemblent pas \u00e0 des magasins de chaussures traditionnels avec des rayons remplis de chaussures de tous c\u00f4t\u00e9s. Wouter Torfs lui-m\u00eame parle d&rsquo;un relookage extr\u00eame : \u00ab Il ne s\u2019agit pas uniquement de donner un petit coup de peinture. Lorsque vous entrez dans ce magasin renouvel\u00e9, vous arrivez sur une place de march\u00e9 o\u00f9 vous d\u00e9couvrez une multitude de produits. \u00bb Les magasins transform\u00e9s vendent \u00e9galement des v\u00eatements, des produits lifestyle et de petits accessoires. \u00ab Nous n\u2019avons certainement pas l&rsquo;intention d&rsquo;habiller quelqu&rsquo;un de la t\u00eate aux pieds. Toutes les six semaines, nous changeons notre assortiment et nous proposons un nouveau look avec chaussures \u00bb, pr\u00e9cise Torfs.<\/p>\n<p>\u00a0<\/p>\n<p>Il est clair que l\u2019exp\u00e9rience joue \u00e9galement un r\u00f4le important dans le concept du magasin. Un coin caf\u00e9 et un espace jeux plus vaste font partie des nouveaut\u00e9s. Le coin jeux pour enfants n\u2019est pas pourvu d\u2019\u00e9crans, mais bien d\u2019un arbre \u00e0 grimper. Selon le dirigeant, le nouveau concept est tr\u00e8s appr\u00e9ci\u00e9 par les clients : ils restent plus longtemps et ach\u00e8tent davantage. \u00ab Nous misions sur une croissance de 15 % et nous y sommes parvenus dans tous les magasins r\u00e9nov\u00e9s, avec des pointes allant jusqu\u2019\u00e0 20 %. Il s\u2019agit d\u2019une belle performance dans un contexte de mont\u00e9e du e-commerce.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de chaussures Torfs va renouveler tous ses magasins selon son nouveau concept. Le co\u00fbt total de ces transformations est estim\u00e9 \u00e0 cinquante millions d&rsquo;euros. Encore neuf magasins cette ann\u00e9e Les magasins renouvel\u00e9s vous proposent non seulement des chaussures, mais \u00e9galement des v\u00eatements et des produits lifestyle. 14 des 77 magasins Torfs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31759","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Torfs investit massivement dans un nouveau concept de magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Schoenen Torfs va renouveler tous ses magasins selon son nouveau concept. 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