{"id":31770,"date":"2019-03-06T09:47:30","date_gmt":"2019-03-06T09:47:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/victorias-secret-va-se-scinder\/"},"modified":"2019-03-06T09:47:30","modified_gmt":"2019-03-06T09:47:30","slug":"victorias-secret-va-se-scinder","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/victorias-secret-va-se-scinder\/","title":{"rendered":"Victoria\u2019s Secret va se scinder ?"},"content":{"rendered":"

Victoria’s Secret<\/strong> risque de perdre son partenaire. Un actionnaire demande \u00e0 la maison m\u00e8re L Brands de scinder la marque de lingerie de sa marque s\u0153ur Bath & Body Works<\/strong>. Cette derni\u00e8re affiche de bien meilleurs r\u00e9sultats.<\/p>\n

<\/p>\n

\u00a0
\nUne scission est n\u00e9cessaire, \u00e9galement au niveau du management<\/h2>\n

L’investisseur Barington Capital fait appelle L Brands<\/strong>, le holding qui chapeaute Victoria’s Secret, \u00e0\u00a0scinder la marque de lingerie peu performante de la marque s\u0153ur Bath & Body Works<\/a> qui est plus prosp\u00e8re. Dans une lettre ouverte, l’actionnaire insiste pour examiner s\u00e9rieusement cette option ou au moins pour faire une introduction en bourse avec Bath & Body Works.<\/p>\n

\u00a0<\/p>\n

Barington Capital critique \u00e9galement la direction. Le groupe d’investissement \u00a0estime que l’\u00e9quipe directionnelle compos\u00e9e de neuf hommes sur douze n\u2019est pas suffisamment diversifi\u00e9e et propose \u00e9galement de scinder les r\u00f4les de PDG et de pr\u00e9sident du conseil d’administration. L’actionnaire m\u00e9content fait r\u00e9f\u00e9rence aux mauvaises performances trimestrielles que vient d’annoncer la marque de lingerie<\/a>. \u00ab L\u2019entreprise a enregistr\u00e9 des performances nettement inf\u00e9rieures \u00e0 celles de ses pairs du secteur et du march\u00e9 dans son ensemble\u00a0\u00bb.<\/p>\n

\u00a0<\/p>\n

Des efforts en cours<\/h2>\n

L’entreprise a d\u00e9j\u00e0 d\u00e9clar\u00e9 dans un communiqu\u00e9 de presse qu’elle appr\u00e9cie l’apport, mais souligne la mani\u00e8re dont le fabricant de lingerie fait d\u00e9j\u00e0 de son mieux pour inverser la tendance<\/a>. L Brands cite notamment la r\u00e9cente vente de sa filiale La Senza<\/strong>, la nomination de nouveaux responsables<\/a> pour Pink <\/strong>et Victoria’s Secret et le lancement de nouveaux produits. Il n’est pas clair si le groupe donnera suite \u00e0 cette demande de scission.<\/p>\n

\u00a0<\/p>\n

La proposition ne surprend d\u2019ailleurs pas totalement puisque la scission de grandes multinationales est une tendance en ces temps de turbulences dans le retail. Apr\u00e8s la scission de l\u2019entreprise allemande Metro<\/strong><\/a>, Unilever <\/strong>a c\u00e9d\u00e9 son d\u00e9partement de graisses de cuisson<\/a> et Nestl\u00e9 <\/strong>s\u2019est d\u00e9barrass\u00e9 de diverses divisions. La semaine derni\u00e8re, c’\u00e9tait au tour du d\u00e9taillant de mode Gap <\/strong>de d\u2019octroyer une propre spin-off \u00e0 sa filiale s\u0153ur Old Navy<\/strong><\/a>.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Victoria’s Secret risque de perdre son partenaire. Un actionnaire demande \u00e0 la maison m\u00e8re L Brands de scinder la marque de lingerie de sa marque s\u0153ur Bath & Body Works. Cette derni\u00e8re affiche de bien meilleurs r\u00e9sultats. \u00a0 Une scission est n\u00e9cessaire, \u00e9galement au niveau du management L’investisseur Barington Capital fait appelle L Brands, le […]<\/p>\n","protected":false},"author":1,"featured_media":31767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nVictoria\u2019s Secret va se scinder ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un actionnaire a demand\u00e9 \u00e0 L Brands de scinder la marque de lingerie Victoria's Secret des marques s\u0153urs (plus performantes) telles que Bath & Body 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