{"id":31804,"date":"2019-03-07T10:56:53","date_gmt":"2019-03-07T10:56:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/carrefour-injecte-des-centaines-de-millions-au-bresil-2\/"},"modified":"2019-03-07T10:56:53","modified_gmt":"2019-03-07T10:56:53","slug":"carrefour-injecte-des-centaines-de-millions-au-bresil-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/carrefour-injecte-des-centaines-de-millions-au-bresil-2\/","title":{"rendered":"Carrefour injecte des centaines de millions au Br\u00e9sil"},"content":{"rendered":"<p><strong>Carrefour <\/strong>investit deux milliards de r\u00e9aux br\u00e9siliens, soit plus de 460 millions d&rsquo;euros, dans sa branche br\u00e9silienne. Outre l&rsquo;ouverture de nouveaux magasins sous diff\u00e9rentes formules, le distributeur fran\u00e7ais mise \u00e9galement fortement sur l\u2019e-commerce.<\/p>\n<p><!--break--><\/p>\n<h2>\nUne acc\u00e9l\u00e9ration num\u00e9rique dans une \u00e9conomie qui se r\u00e9tablit<\/h2>\n<p>Le g\u00e9ant fran\u00e7ais de la distribution a l\u2019intention d&rsquo;ouvrir <a href=\"https:\/\/www.esmmagazine.com\/carrefour-brasil-invest-r2bn-operations-2019\/71845\" target=\"_blank\" rel=\"noopener\">une trentaine de nouveaux magasins Market et Express au Br\u00e9sil<\/a>, ainsi qu&rsquo;au moins vingt hypermarch\u00e9s de l\u2019enseigne <strong>Atacad\u00e3o<\/strong>. \u2018Au moins\u2019, parce que Roberto M\u00fcssnich, directeur g\u00e9n\u00e9ral de l&rsquo;Atacad\u00e3o, n&rsquo;exclut pas un plus grand nombre \u00ab si des opportunit\u00e9s se pr\u00e9sentent \u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Par ailleurs, Carrefour au Br\u00e9sil joue pleinement la carte du num\u00e9rique. Apr\u00e8s avoir test\u00e9 avec succ\u00e8s les services d\u2019enl\u00e8vement dans tous les hypermarch\u00e9s et lanc\u00e9 les \u2018selfcheckouts\u2019 dans certains magasins, le groupe souhaite d\u00e9sormais lancer ces services dans ses formules Market et Express. Parall\u00e8lement, le groupe souhaite \u00e9galement ouvrir ses points d\u2019enl\u00e8vement aux entreprises qui proposent d\u00e9j\u00e0 leurs produits via le march\u00e9 Carrefour. Celui-ci atteint le seuil de rentabilit\u00e9 pour l\u2019instant, peut-on entendre, et il pourrait d\u00e9j\u00e0 \u00eatre rentable cette ann\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<p>No\u00ebl Prioux, PDG de Carrefour Br\u00e9sil, est d\u2019ores et d\u00e9j\u00e0 tr\u00e8s optimiste pour l\u2019ann\u00e9e 2019. Il attend beaucoup de la toute nouvelle plateforme \u2018Carrefour eBusiness Brasil\u2019, qui d\u00e9veloppe, dirige et chapeaute toutes les initiatives e-commerce d\u00e9sormais. Prioux constate \u00e9galement que l&rsquo;\u00e9conomie br\u00e9silienne se redresse lentement mais s\u00fbrement. Pour cette ann\u00e9e, il pr\u00e9voit la fin de la d\u00e9flation des prix alimentaires et une baisse du ch\u00f4mage, ce qui devrait conduire \u00e0 une augmentation de la consommation des m\u00e9nages.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour investit deux milliards de r\u00e9aux br\u00e9siliens, soit plus de 460 millions d&rsquo;euros, dans sa branche br\u00e9silienne. Outre l&rsquo;ouverture de nouveaux magasins sous diff\u00e9rentes formules, le distributeur fran\u00e7ais mise \u00e9galement fortement sur l\u2019e-commerce. Une acc\u00e9l\u00e9ration num\u00e9rique dans une \u00e9conomie qui se r\u00e9tablit Le g\u00e9ant fran\u00e7ais de la distribution a l\u2019intention d&rsquo;ouvrir une trentaine de nouveaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour injecte des centaines de millions au Br\u00e9sil - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour investit deux milliards de r\u00e9aux br\u00e9siliens, soit plus de 460 millions d&#039;euros, dans sa branche br\u00e9silienne. 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