{"id":31816,"date":"2019-03-07T14:32:30","date_gmt":"2019-03-07T14:32:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/auchan-cede-la-direction-operationnelle-a-la-chine\/"},"modified":"2019-03-07T14:32:30","modified_gmt":"2019-03-07T14:32:30","slug":"auchan-cede-la-direction-operationnelle-a-la-chine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-cede-la-direction-operationnelle-a-la-chine\/","title":{"rendered":"Auchan c\u00e8de la direction op\u00e9rationnelle \u00e0 la Chine"},"content":{"rendered":"

Sun Art<\/strong>, le groupe retail chinois appartenant \u00e0 l\u2019entreprise fran\u00e7aise Auchan <\/strong>et \u00e0 la soci\u00e9t\u00e9 chinoise Alibaba<\/strong>, se dote d\u2019un nouveau dirigeant. Ce qui, \u00e0 premi\u00e8re vue, semble \u00eatre un simple \u2018changement au sommet\u2019 est une preuve suppl\u00e9mentaire que la Chine est tout sauf un march\u00e9 facile pour les entreprises occidentales.<\/p>\n

<\/p>\n

\u00a0
\nLa porte de sortie pour le directeur g\u00e9n\u00e9ral fran\u00e7ais<\/h2>\n

Auchan se pr\u00e9pare-t-il \u00e0 un retrait progressif de la Chine ? La rumeur a \u00e9t\u00e9 lanc\u00e9e en novembre dernier, lorsque le g\u00e9ant chinois de l’internet Alibaba a d\u00e9bours\u00e9 2,9 milliards de dollars<\/a> pour 36,16% des actions de Sun Art Retail Group. \u00c0 ce moment-l\u00e0, les Fran\u00e7ais poss\u00e9daient pr\u00e8s des trois quarts des actions (le reste \u00e9tait aux mains du groupe ta\u00efwanais Ruentec <\/strong>de la cha\u00eene de supermarch\u00e9s RT-Mart). Sun Art op\u00e8re en Chine avec deux formules (Auchan et RT-Mart) et exploite 484 supermarch\u00e9s et hypermarch\u00e9s.<\/p>\n

\u00a0<\/p>\n

Une nouvelle rumeur a \u00e9merg\u00e9 fin 2018 : RT-Mart allait reprendre Auchan China<\/a>. Il n’est toutefois pas (encore) question d’une reprise : dans un communiqu\u00e9 de presse, Sun Art confirme qu’Auchan renonce \u00e0 la direction op\u00e9rationnelle de sa filiale chinoise<\/a>. Au mois de mai, le directeur g\u00e9n\u00e9ral fran\u00e7ais Ludovic Holinier, un homme d’Auchan, sera remplac\u00e9 par Ming-tuan Huang, le Ta\u00efwanais qui a fond\u00e9 RT-Mart China et en a fait l’un des plus importants groupes retail du pays.<\/p>\n

\u00a0<\/p>\n

Ce \u2018changement au sommet\u2019 fait suite \u00e0 la d\u00e9cision prise par le conseil d’administration de Sun Art au mois de d\u00e9cembre dernier d\u2019int\u00e9grer les deux cha\u00eenes dans une large mesure \u00ab afin d’am\u00e9liorer l’efficacit\u00e9 des op\u00e9rations, de mieux r\u00e9pondre \u00e0 l’environnement concurrentiel difficile et de garantir un meilleur service aux clients \u00bb. Il y aura un seul si\u00e8ge social commun, les deux cha\u00eenes se partageront la cha\u00eene logistique de RT-Mart et RT-Mart aidera Auchan \u00e0 moderniser le syst\u00e8me informatique de ses magasins. Dans le communiqu\u00e9 de presse, Sun Art souligne que la fusion des deux cha\u00eenes n\u2019aura pas lieu : \u00ab La marque et l’identit\u00e9 d\u2019entreprise de RT-Mart et d’Auchan restent inchang\u00e9es \u00bb, semble-t-il.<\/p>\n

\u00a0<\/p>\n

\u00ab Le retail chinois en pleine transformation \u00bb<\/h2>\n

\u00a0\u00ab Le retail chinois est en pleine transformation. L’ampleur de ce changement et son impact sur notre secteur n\u2019ont jamais \u00e9t\u00e9 aussi importants \u00bb, d\u00e9clare le PDG sortant Holinier. \u00ab De nouvelles technologies \u00e9mergent presque quotidiennement et de nouveaux concurrents p\u00e9n\u00e8trent le march\u00e9. Par ailleurs, les attentes des clients \u00e9voluent de plus en plus vite. \u00bb<\/p>\n

\u00a0<\/p>\n

Il s\u2019agit d\u2019une fin en mode mineur pour le dirigeant fran\u00e7ais. Le chiffre d’affaires du groupe en Chine a baiss\u00e9 de 1% \u00e0 13,5 milliards d’euros et le b\u00e9n\u00e9fice net a chut\u00e9 de 6,7% \u00e0 398 millions d’euros au cours du dernier exercice. Il para\u00eet que c\u2019est principalement le nouvel actionnaire Alibaba qui a exig\u00e9 \u00ab une transformation num\u00e9rique rapide et une am\u00e9lioration de l’infrastructure commerciale \u00bb.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Sun Art, le groupe retail chinois appartenant \u00e0 l\u2019entreprise fran\u00e7aise Auchan et \u00e0 la soci\u00e9t\u00e9 chinoise Alibaba, se dote d\u2019un nouveau dirigeant. Ce qui, \u00e0 premi\u00e8re vue, semble \u00eatre un simple \u2018changement au sommet\u2019 est une preuve suppl\u00e9mentaire que la Chine est tout sauf un march\u00e9 facile pour les entreprises occidentales. \u00a0 La porte de […]<\/p>\n","protected":false},"author":1,"featured_media":31813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAuchan c\u00e8de la direction op\u00e9rationnelle \u00e0 la Chine - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sun Art, le groupe retail chinois appartenant \u00e0 l\u2019entreprise fran\u00e7aise Auchan et la soci\u00e9t\u00e9 chinoise Alibaba, se dote d'un nouveau dirigeant. 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