{"id":31847,"date":"2019-03-11T09:07:16","date_gmt":"2019-03-11T09:07:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/office-depot-et-alibaba-sallient\/"},"modified":"2019-03-11T09:07:16","modified_gmt":"2019-03-11T09:07:16","slug":"office-depot-et-alibaba-sallient","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/office-depot-et-alibaba-sallient\/","title":{"rendered":"Office Depot et Alibaba s\u2019allient"},"content":{"rendered":"<p>L&rsquo;entreprise am\u00e9ricaine <strong>Office Depot<\/strong> et le g\u00e9ant chinois de l&rsquo;internet <strong>Alibaba <\/strong>ont mis en place une plateforme e-commerce commune destin\u00e9e aux petites et moyennes entreprises.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Situation win-win malgr\u00e9 la guerre commerciale<\/h2>\n<p>Office Depot et Alibaba vont<a href=\"https:\/\/www.alizila.com\/office-depot-alibaba-com-form-strategic-collaboration\" target=\"_blank\" rel=\"noopener\"> collaborer ensemble pour servir les petites et moyennes entreprises am\u00e9ricaines<\/a> via un \u2018site co-branded\u2019. Ce partenariat permettrait \u00e0 Alibaba d&rsquo;acc\u00e9der aux dix millions de clients B2B d&rsquo;Office Depot. Alibaba pourrait \u00e9galement b\u00e9n\u00e9ficier du vaste r\u00e9seau de distribution de la cha\u00eene am\u00e9ricaine qui compte 1.350 magasins aux \u00c9tats-Unis et qui est capable d\u2019approvisionner 99% de sa client\u00e8le dans les 24 heures.<\/p>\n<p>\u00a0<\/p>\n<p>Inversement, la collaboration permet \u00e0 Office Depot d&rsquo;offrir une plus grande quantit\u00e9 de produits. Pour trouver d&rsquo;autres options de produits ou un fabricant r\u00e9put\u00e9 pour produire leurs produits, les clients de la cha\u00eene am\u00e9ricaine auront acc\u00e8s au r\u00e9seau mondial d&rsquo;Alibaba qui compte plus de 150.000 fournisseurs.<\/p>\n<p>\u00a0<\/p>\n<p>Ce partenariat na\u00eet du fait qu\u2019Office Depot souffre de <a href=\"https:\/\/www.reuters.com\/article\/us-office-depot-alibaba\/office-depot-and-alibaba-team-up-to-tap-small-and-medium-businesses-idUSKCN1QL195\" target=\"_blank\" rel=\"noopener\">la concurrence f\u00e9roce du g\u00e9ant du e-commerce Amazon<\/a>. Elle se concentrera davantage sur la vente de services aux entreprises, plut\u00f4t que sur la vente de fournitures de bureau traditionnelles. Le chiffre d\u2019affaires B2B est devenu la plus importante source de revenus en 2018, tandis que les ventes au d\u00e9tail ont diminu\u00e9 au cours des deux derni\u00e8res ann\u00e9es.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;entreprise am\u00e9ricaine Office Depot et le g\u00e9ant chinois de l&rsquo;internet Alibaba ont mis en place une plateforme e-commerce commune destin\u00e9e aux petites et moyennes entreprises. \u00a0 Situation win-win malgr\u00e9 la guerre commerciale Office Depot et Alibaba vont collaborer ensemble pour servir les petites et moyennes entreprises am\u00e9ricaines via un \u2018site co-branded\u2019. Ce partenariat permettrait \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Office Depot et Alibaba s\u2019allient - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;entreprise am\u00e9ricaine Office Depot et Alibaba Group ont mis en place une plateforme e-commerce commune destin\u00e9e aux petites et moyennes entreprises.\" \/>\n<meta name=\"robots\" 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