{"id":31958,"date":"2019-03-14T13:08:53","date_gmt":"2019-03-14T13:08:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/fooby-un-nouveau-paradis-pour-foodies-a-lausanne\/"},"modified":"2019-03-14T13:08:53","modified_gmt":"2019-03-14T13:08:53","slug":"fooby-un-nouveau-paradis-pour-foodies-a-lausanne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fooby-un-nouveau-paradis-pour-foodies-a-lausanne\/","title":{"rendered":"Fooby, un nouveau paradis pour foodies \u00e0 Lausanne"},"content":{"rendered":"

La cha\u00eene de supermarch\u00e9s suisse Coop<\/strong> a ouvert une nouvelle enseigne, Fooby<\/strong>, qui porte le m\u00eame nom que la plateforme culinaire en ligne du distributeur. Il s\u2019agit d\u2019une place de march\u00e9 premium, d\u00e9di\u00e9e aux produits locaux et artisanaux.<\/p>\n

<\/p>\n

\nVersion physique de la plateforme en ligne<\/h2>\n

Pour son premier magasin Fooby, Coop a opt\u00e9 pour l\u2019ancien th\u00e9\u00e2tre du Kursaal \u00e0 Lausanne, qui a \u00e9t\u00e9 transform\u00e9 en march\u00e9 alimentaire tout aussi th\u00e9\u00e2tral. Le concept s\u2019inspire de la plateforme culinaire online du m\u00eame nom, cr\u00e9\u00e9e en 2017 par le groupe suisse. Le site internet a donc \u00e9t\u00e9 transpos\u00e9 en magasin physique, un paradis pour foodies \u2013 ou Foobys, comme les surnomme Coop.<\/p>\n

\nLe magasin, am\u00e9nag\u00e9 sur deux \u00e9tages, met l\u2019accent sur l\u2019exp\u00e9rience sensorielle : toucher, sentir et go\u00fbter. Une partie de l\u2019assortiment est pr\u00e9par\u00e9 sur place par des chefs, selon des recettes de Fooby, cela va de soi, notamment du pain au levain, des rouleaux de fromages et des salades,\u00a0 que les clients pourront d\u00e9guster sur place.<\/p>\n

\nBlurring, inspiration et exp\u00e9rience<\/h2>\n

70% de l\u2019assortiment est issu du d\u00e9veloppement durable, avec en vedette des produits locaux (20%) et bios. \u00ab Si vous recherchez un ingr\u00e9dient ou un lunch particuliers avec ce petit quelque chose en plus, vous \u00eates ici \u00e0 la bonne adresse \u00bb, explique Joos Rutter, CEO de Coop Suisse. Tout est ax\u00e9 sur l\u2019amour de la cuisine et l\u2019inspiration. A l\u2019occasion de l\u2019ouverture du premier magasin Fooby, Coop a lanc\u00e9 sa propre marque Fooby, avec notamment du caf\u00e9, des confitures et des jus de fruits, tous faits maison.<\/p>\n

\nLe magasin comprend \u00e9galement un rayon non-food, avec une s\u00e9lection d\u2019articles de cuisine, des produits de soin et des livres de cuisine. En outre le concept joue la carte du blurring : on y trouve un bar \u00e0 jus, un bar \u00e0 caf\u00e9 et un coin restauration. Ult\u00e9rieurement des \u00e9v\u00e9nements y seront organis\u00e9s, notamment des workshops et des d\u00e9monstrations. Etant donn\u00e9 que la plateforme Fooby collabore avec toute une s\u00e9rie de blogueurs food, il y a l\u00e0 mati\u00e8re \u00e0 exploiter.<\/p>\n

\nEn pr\u00e9paration depuis 2016<\/h2>\n

Coop, qui positionne le magasin comme un \u2018concept store\u2019, dit ne pas avoir de projets concrets quant \u00e0 l\u2019ouverture d\u2019autres \u00e9tablissements de ce type. Il s\u2019agit d\u2019un test, dont certains \u00e9l\u00e9ments seront peut-\u00eatre repris ailleurs, dont la marque maison Fooby.<\/p>\n

\nLe fait que Coop n\u2019envisage pas d\u2019autres magasins Fooby pourrait \u00eatre li\u00e9 au parcours laborieux du projet, qui vient seulement d\u2019aboutir alors que les travaux de r\u00e9novation de l\u2019immeuble historique, qui jusqu\u2019en 2006 \u00e9tait un cin\u00e9ma, avaient d\u00e9j\u00e0 d\u00e9marr\u00e9 en 2016.<\/p>\n

\nRutter admet que le projet ne s\u2019est pas d\u00e9roul\u00e9 sans emb\u00fbches et qu\u2019il a \u00e9t\u00e9 difficile de r\u00e9concilier les visions parfois divergentes des architectes, foodies et constructeurs<\/a>.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

La cha\u00eene de supermarch\u00e9s suisse Coop a ouvert une nouvelle enseigne, Fooby, qui porte le m\u00eame nom que la plateforme culinaire en ligne du distributeur. Il s\u2019agit d\u2019une place de march\u00e9 premium, d\u00e9di\u00e9e aux produits locaux et artisanaux. Version physique de la plateforme en ligne Pour son premier magasin Fooby, Coop a opt\u00e9 pour l\u2019ancien […]<\/p>\n","protected":false},"author":1,"featured_media":31955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nFooby, un nouveau paradis pour foodies \u00e0 Lausanne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de supermarch\u00e9s suisse Coop a ouvert une nouvelle enseigne, Fooby, qui porte le m\u00eame nom que la plateforme culinaire en ligne du distributeur. Il s\u2019agit d\u2019une place de march\u00e9 premium, d\u00e9di\u00e9e aux produits locaux et artisanaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/fooby-un-nouveau-paradis-pour-foodies-a-lausanne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fooby, un nouveau paradis pour foodies \u00e0 Lausanne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de supermarch\u00e9s suisse Coop a ouvert une nouvelle enseigne, Fooby, qui porte le m\u00eame nom que la plateforme culinaire en ligne du distributeur. 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