{"id":32014,"date":"2019-03-18T13:09:10","date_gmt":"2019-03-18T13:09:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/henkel-investit-dans-les-produits-vegans-2\/"},"modified":"2019-03-18T13:09:10","modified_gmt":"2019-03-18T13:09:10","slug":"henkel-investit-dans-les-produits-vegans-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/henkel-investit-dans-les-produits-vegans-2\/","title":{"rendered":"Henkel investit dans les produits v\u00e9gans"},"content":{"rendered":"<p>Le g\u00e9ant allemand des produits de grande consommation <strong>Henkel <\/strong>a annonc\u00e9 le lancement de nouvelles formules et marques de soins capillaires, afin de r\u00e9pondre \u00e0 la demande accrue d\u2019ingr\u00e9dients naturels \u00e9manant des consommateurs. Le groupe esp\u00e8re ainsi redynamiser sa division beaut\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>\nR\u00e9orientation<\/h2>\n<p>Henkel <a href=\"https:\/\/www.reuters.com\/article\/us-henkel-results-idUSKCN1QA1AQ\" target=\"_blank\" rel=\"noopener\">va relancer sa marque de shampooing Schauma avec une formule v\u00e9gane <\/a>et d\u00e9ployer ses produits de soins Nature Box, \u00e0 base d\u2019huiles press\u00e9es \u00e0 froid, vers de nouveaux march\u00e9s. En outre le groupe va introduire une nouvelle marque v\u00e9gane, baptis\u00e9e Authentic Beauty Concept, destin\u00e9e aux coiffeurs professionnels et \u00e9largir son assortiment de produits de nettoyage Pro Nature en y ajoutant des d\u00e9tergents.<\/p>\n<p>\nCette r\u00e9orientation fait suite \u00e0 la demande accrue d\u2019alternatives naturelles \u00e9manant des consommateurs qui se posent de plus en plus de questions concernant les substances chimiques contenues dans divers produits. Lors d\u2019une conf\u00e9rence de presse le CEO Hans van Bylen a indiqu\u00e9 que dans un premier temps les produits v\u00e9gans s\u2019adressaient \u00e0 un march\u00e9 de niche, mais il consid\u00e8re que cette r\u00e9orientation rec\u00e8le un \u00e9norme potentiel, qui \u00e0 terme pourra aider l\u2019entreprise \u00e0 adapter toutes ses formules. \u00ab L\u2019\u00e9volution vers un mode de vie \u00e9cologique et la forte augmentation du nombre de v\u00e9gans ont stimul\u00e9 la demande d\u2019ingr\u00e9dients v\u00e9g\u00e9taux dans les produits de beaut\u00e9 \u00bb, explique Magda Starula, analyste du bureau d\u2019\u00e9tudes de march\u00e9 Euromonitor.<\/p>\n<h2>\nConcurrence<\/h2>\n<p>L\u2019an dernier le num\u00e9ro un mondial des cosm\u00e9tiques L\u2019Or\u00e9al a rachet\u00e9 le sp\u00e9cialiste des produits de beaut\u00e9 v\u00e9gans Logocos Naturkosmetik et a lanc\u00e9 sa propre marque v\u00e9gane, Botanea. Unilever aussi a pris le train v\u00e9gan avec ses produits certifi\u00e9s pour les cheveux et le corps sous la marque Love Beauty and Planet.<\/p>\n<p>\nCes derni\u00e8res ann\u00e9es Henkel est \u00e0 la tra\u00eene par rapport \u00e0 certains de ses concurrents comme Procter &amp; Gamble et Unilever : en 2018 le chiffre d\u2019affaires de sa division beaut\u00e9 a recul\u00e9 de 0,7%, tandis que la division des produits de lessive a progress\u00e9 de 1,9%. En janvier l\u2019entreprise annon\u00e7ait<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/henkel-passe-%C3%A0-la-vitesse-sup%C3%A9rieure\" target=\"_blank\" rel=\"noopener\"> d\u2019importants investissements<\/a>, qui p\u00e8seront sur le b\u00e9n\u00e9fice de cette ann\u00e9e.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant allemand des produits de grande consommation Henkel a annonc\u00e9 le lancement de nouvelles formules et marques de soins capillaires, afin de r\u00e9pondre \u00e0 la demande accrue d\u2019ingr\u00e9dients naturels \u00e9manant des consommateurs. Le groupe esp\u00e8re ainsi redynamiser sa division beaut\u00e9. R\u00e9orientation Henkel va relancer sa marque de shampooing Schauma avec une formule v\u00e9gane et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32014","post","type-post","status-publish","format-standard","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Henkel investit dans les produits v\u00e9gans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Henkel a annonc\u00e9 le lancement de nouvelles formules et marques de soins capillaires, afin de r\u00e9pondre \u00e0 la demande accrue d\u2019ingr\u00e9dients naturels \u00e9manant des consommateurs. 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