{"id":32032,"date":"2019-03-19T08:35:55","date_gmt":"2019-03-19T08:35:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ikea-sassocie-a-too-good-go-2\/"},"modified":"2019-03-19T08:35:55","modified_gmt":"2019-03-19T08:35:55","slug":"ikea-sassocie-a-too-good-go-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ikea-sassocie-a-too-good-go-2\/","title":{"rendered":"Ikea s\u2019associe \u00e0 &#039;Too Good To Go&#039;"},"content":{"rendered":"<p>Une coalition scandinave contre le gaspillage alimentaire en Belgique : le su\u00e9dois <strong>Ikea<\/strong> a conclu un accord de collaboration avec le danois <strong>\u2018Too Good To Go\u2019 <\/strong>en vue de vendre ses exc\u00e9dents alimentaires \u00e0 prix r\u00e9duits.<\/p>\n<p><!--break--><\/p>\n<h2>\nUn panier surprise<\/h2>\n<p>Chaque ann\u00e9e nous jetons un tiers de toute la nourriture produite, d\u00e9nonce l\u2019entreprise derri\u00e8re l\u2019app Too Good To Go, qui s\u2019est fix\u00e9 pour mission de sauver autant de repas que possible de la poubelle. Pour une modique somme l\u2019utilisateur de l\u2019app peut commander un repas, qui autrement aurait \u00e9t\u00e9 jet\u00e9. En Belgique l\u2019app a \u00e9t\u00e9 lanc\u00e9e il y a un an : de grandes enseignes,\u00a0comme Carrefour et Exki, se sont d\u00e9j\u00e0 associ\u00e9es \u00e0 l\u2019initiative, et Ikea vient d\u00e9sormais les r\u00e9joindre.\u00a0\u00ab Apr\u00e8s une p\u00e9riode d\u2019essai r\u00e9ussie, il a \u00e9t\u00e9 d\u00e9cid\u00e9 d\u2019un commun accord que\u00a0 tous les points de vente Ikea s\u2019affilieraient \u00e0 l\u2019app \u00bb, explique Jonas Mallisse, initiatieur de Too Good To Go Belgique.<\/p>\n<p>\nToutefois impossible de r\u00e9server un plat sp\u00e9cifique : \u00ab Lorsque vous \u00eates aux alentours d\u2019un magasin Ikea, vous pouvez via l\u2019app v\u00e9rifier si le point de vente \u00e0 des exc\u00e9dents alimentaires. L\u2019enseigne fait une estimation, sans savoir pr\u00e9cis\u00e9ment ce qu\u2019il lui restera. Vous recevrez donc un panier surprise. Il peut s\u2019agir de boulettes su\u00e9doises, mais tout aussi bien d\u2019un plat du jour \u00bb, explique Mallisse. Un tel repas co\u00fbte environ un tiers du prix pay\u00e9 au restaurant.<\/p>\n<p>\nIkea ne manque pas d\u2019ambitions : d\u2019ici ao\u00fbt 2020 la cha\u00eene d\u2019ameublement \u2013 qui actuellement est aussi l\u2019une des plus grandes cha\u00eenes de restaurants au monde \u2013 veut r\u00e9duire de moiti\u00e9 les exc\u00e9dents alimentaires et recycler, composter ou convertir en biogaz 90% des invendus alimentaires restants. L\u2019affiliation \u00e0 l\u2019app doit contribuer \u00e0 atteindre cet objectif.<\/p>\n<p>\nToo Good to Go a \u00e9t\u00e9 fond\u00e9 au Danemark en 2016 et est actif sur le march\u00e9 belge depuis un an. L\u2019entreprise est \u00e9galement pr\u00e9sente en Allemagne, en France, aux Pays-Bas, en Norv\u00e8ge, en Espagne, au Royaume-Uni et en Suisse. Gr\u00e2ce \u00e0 l\u2019app, <a href=\"https:\/\/toogoodtogo.be\/fr-be\" target=\"_blank\" rel=\"noopener\">plus de 11 millions de repas au total ont d\u00e9j\u00e0 \u00e9t\u00e9 sauv\u00e9s<\/a>, souligne l\u2019entreprise sur son site web.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une coalition scandinave contre le gaspillage alimentaire en Belgique : le su\u00e9dois Ikea a conclu un accord de collaboration avec le danois \u2018Too Good To Go\u2019 en vue de vendre ses exc\u00e9dents alimentaires \u00e0 prix r\u00e9duits. Un panier surprise Chaque ann\u00e9e nous jetons un tiers de toute la nourriture produite, d\u00e9nonce l\u2019entreprise derri\u00e8re l\u2019app Too [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea s\u2019associe \u00e0 &#039;Too Good To Go&#039; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une coalition scandinave contre le gaspillage alimentaire en Belgique 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