{"id":32040,"date":"2019-03-19T10:23:58","date_gmt":"2019-03-19T10:23:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/action-poursuit-sa-montee-en-force\/"},"modified":"2019-03-19T10:23:58","modified_gmt":"2019-03-19T10:23:58","slug":"action-poursuit-sa-montee-en-force","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-poursuit-sa-montee-en-force\/","title":{"rendered":"Action poursuit sa mont\u00e9e en force"},"content":{"rendered":"<p>Durant l\u2019ann\u00e9e \u00e9coul\u00e9e le discounter non food <strong>Action<\/strong> a enregistr\u00e9 une forte croissance, une fois de plus : gr\u00e2ce aux 230 nouveaux magasins, le chiffre d\u2019affaires a bondi de 23% \u00e0 4,21 milliards d\u2019euros. Sur base comparable la croissance s\u2019est \u00e9tablie \u00e0 3,2%.<\/p>\n<p><!--break--><\/p>\n<h2>\nExpansion<\/h2>\n<p>Le b\u00e9n\u00e9fice brut d\u2019exploitation est pass\u00e9 de 387 millions d\u2019euros \u00e0 450 millions d\u2019euros, soit une hausse de 16,3%. \u00ab Notre succ\u00e8s persistant souligne la force de la strat\u00e9gie d\u2019Action, qui vise \u00e0 offrir une vaste gamme de produits, variant sans cesse, et ce au meilleur prix \u00bb, se f\u00e9licite le CEO Sander van der Laan. Par ailleurs le CEO a confirm\u00e9 l\u2019objectif \u00e0 moyen terme, \u00e0 savoir atteindre un chiffre d\u2019affaires de 10 milliards d\u2019euros.<\/p>\n<p>\nActuellement l\u2019enseigne compte 1325 magasins r\u00e9partis dans sept pays : Belgique, Allemagne, France, Luxembourg, Pays-Bas, Autriche et Pologne. L\u2019an dernier la cha\u00eene a ouvert\u00a0 de nombreux nouveaux magasins, principalement en Allemagne et en France, et a r\u00e9nov\u00e9 48 magasins aux Pays-Bas et en Belgique.<\/p>\n<h2>\nDivers probl\u00e8mes<\/h2>\n<p>Bien qu\u2019Action affiche une forte croissance de son chiffre d\u2019affaires, la cha\u00eene a pourtant \u00e9t\u00e9 confront\u00e9e \u00e0 divers probl\u00e8mes op\u00e9rationnels. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/action-vaut-6-milliards-mais-est-ce-la-fin-du-conte-de-f%C3%A9es\" target=\"_blank\" rel=\"noopener\">Ne pouvant faire face \u00e0 sa propre croissance<\/a>, l\u2019enseigne s\u2019est vu contrainte de reporter l\u2019ouverture de 20 nouveaux magasins \u00e0 cette ann\u00e9e. En France la cha\u00eene <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/le-retail-fran%C3%A7ais-continue-de-perdre-du-ca-suite-aux-actions-des-gilets-jaunes\" target=\"_blank\" rel=\"noopener\">a souffert des cons\u00e9quences du mouvement des gilets jaunes<\/a>.<\/p>\n<p>\nEntretemps Action a acc\u00e9l\u00e9r\u00e9 son programme d\u2019investissement dans de nouveaux centres de distribution. Le discounter dispose actuellement de sept entrep\u00f4ts, dont deux sont entr\u00e9s en service en d\u00e9but d\u2019ann\u00e9e. D\u2019ici fin 2020 trois autres centres de distribution devraient voir le jour, afin d\u2019assurer la future expansion internationale.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant l\u2019ann\u00e9e \u00e9coul\u00e9e le discounter non food Action a enregistr\u00e9 une forte croissance, une fois de plus : gr\u00e2ce aux 230 nouveaux magasins, le chiffre d\u2019affaires a bondi de 23% \u00e0 4,21 milliards d\u2019euros. Sur base comparable la croissance s\u2019est \u00e9tablie \u00e0 3,2%. Expansion Le b\u00e9n\u00e9fice brut d\u2019exploitation est pass\u00e9 de 387 millions d\u2019euros \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action poursuit sa mont\u00e9e en force - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Durant l\u2019ann\u00e9e \u00e9coul\u00e9e le discounter non food Action a enregistr\u00e9 une forte croissance, une fois de plus : gr\u00e2ce aux 230 nouveaux magasins, le chiffre d\u2019affaires a bondi de 23% \u00e0 4,21 milliards d\u2019euros. 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