{"id":32148,"date":"2019-03-25T12:27:05","date_gmt":"2019-03-25T12:27:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-mise-sur-les-magasins-urbains\/"},"modified":"2019-03-25T12:27:05","modified_gmt":"2019-03-25T12:27:05","slug":"aldi-mise-sur-les-magasins-urbains","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-mise-sur-les-magasins-urbains\/","title":{"rendered":"Aldi mise sur les magasins urbains"},"content":{"rendered":"<p><strong>Aldi S\u00fcd <\/strong>a ouvert un magasin compact nomm\u00e9 \u2018Aldi Local\u2019 \u00e0 Londres. Une nouvelle formule avec laquelle le discounter semble se rapprocher des magasins de proximit\u00e9. Les hard discounters testent des concepts urbains ailleurs aussi.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nUne distinction claire<\/h2>\n<p>Le magasin a ouvert la semaine derni\u00e8re \u00e0 Balham, dans le sud de Londres. Aldi poss\u00e8de d\u00e9j\u00e0 quelques magasins urbains de plus petite taille dans la capitale britannique, mais<a href=\"https:\/\/www.telegraph.co.uk\/business\/2019\/03\/20\/aldi-takes-aim-high-street\/\" target=\"_blank\" rel=\"noopener\"> celui-ci est le premier avec une enseigne diff\u00e9rente<\/a>. C&rsquo;est un test : cette nouvelle sous-marque du retailer permettra aux consommateurs de faire plus clairement la distinction entre les supermarch\u00e9s Aldi ordinaires et les magasins urbains de plus petite taille<\/p>\n<p>\u00a0<\/p>\n<p>Selon un porte-parole, l\u2019objectif n\u2019est pas de se rapprocher du commerce de proximit\u00e9. Avec une superficie d&rsquo;environ 600 m\u00e8tres carr\u00e9s, le magasin est deux fois plus grand qu&rsquo;un magasin de proximit\u00e9 moyen. La gamme a \u00e9t\u00e9 r\u00e9duite de pr\u00e8s de 300 r\u00e9f\u00e9rences, \u00e0 environ 1.500 sku&rsquo;s. La principale diff\u00e9rence se situe au niveau des articles lourds qui ne sont pas vendus en magasin parce qu\u2019ils trop difficiles \u00e0 transporter sans voiture. Les prix dans certaines cat\u00e9gories sont plus ou moins 5 % plus chers que dans les grands supermarch\u00e9s Aldi, et les produits on-the-go tels que les sandwichs et les salades y occupent une place de premier plan.<\/p>\n<p>\u00a0<\/p>\n<p>Les observateurs estiment que ce test est un signe que le hard discounter envisagerait d\u2019ouvrir (beaucoup) de magasins urbains compacts. Les hard discounters exp\u00e9rimentent des formats urbains dans d\u2019autres pays \u00e9galement. En d\u00e9cembre dernier, Aldi a ouvert un petit magasin de proximit\u00e9 de 240 m\u00e8tres carr\u00e9s dans la gare de Lausanne, et \u00e0 Munich, Lidl teste actuellement <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-test-mini-stadswinkels-m%C3%BCnchen\" target=\"_blank\" rel=\"noopener\">un nouveau format de magasins urbains compacts<\/a> de pr\u00e8s de 500 m\u00e8tres carr\u00e9s, sans parking.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi S\u00fcd a ouvert un magasin compact nomm\u00e9 \u2018Aldi Local\u2019 \u00e0 Londres. Une nouvelle formule avec laquelle le discounter semble se rapprocher des magasins de proximit\u00e9. Les hard discounters testent des concepts urbains ailleurs aussi. \u00a0 Une distinction claire Le magasin a ouvert la semaine derni\u00e8re \u00e0 Balham, dans le sud de Londres. Aldi poss\u00e8de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi mise sur les magasins urbains - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi S\u00fcd a ouvert un magasin compact nomm\u00e9 \u2018Aldi Local\u2019 \u00e0 Londres. Une nouvelle formule avec laquelle le discounter semble se rapprocher des magasins de proximit\u00e9. 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