{"id":32178,"date":"2019-03-25T17:25:34","date_gmt":"2019-03-25T17:25:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-souhaite-utiliser-des-materiaux-100-durables-dici-2030\/"},"modified":"2019-03-25T17:25:34","modified_gmt":"2019-03-25T17:25:34","slug":"hm-souhaite-utiliser-des-materiaux-100-durables-dici-2030","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-souhaite-utiliser-des-materiaux-100-durables-dici-2030\/","title":{"rendered":"H&M souhaite utiliser des mat\u00e9riaux 100% durables d\u2019ici 2030"},"content":{"rendered":"

H&M<\/strong> envisage de ne travailler qu\u2019avec des mat\u00e9riaux durables d\u2019ici 2030. C’est pour cette raison que l\u2019entreprise supprime l\u2019utilisation du cachemire d\u00e8s \u00e0 pr\u00e9sent et que 95% du coton utilis\u00e9 est d\u00e9j\u00e0 recycl\u00e9 ou d’origine durable.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Better Cotton<\/h2>\n

Aujourd’hui, le nombre de mati\u00e8res premi\u00e8res durables utilis\u00e9es par H&M est en progression de 35% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. 57% de tous les mat\u00e9riaux utilis\u00e9s par le g\u00e9ant su\u00e9dois de la mode sont soit recycl\u00e9s, soit issus de sources durables, selon ses propres dires. C\u2019est ce que le groupe mentionne dans un communiqu\u00e9 de presse. D’ici 2030, H&M ambitionne m\u00eame de n’utiliser que des mat\u00e9riaux durables<\/a>, semble-t-il.<\/p>\n

\u00a0<\/p>\n

\u00c0 l\u2019heure actuelle, 95% du coton du groupe fast-fashion est d\u00e9j\u00e0 d\u2019origine durable, indiquent les Su\u00e9dois avec fiert\u00e9. Il s’agit du coton biologique, du coton recycl\u00e9 et du coton labellis\u00e9 Better Cotton. D’ici 2020, l\u2019ensemble du coton utilis\u00e9 par la cha\u00eene devra \u00eatre d’origine contr\u00f4l\u00e9e. Comme c\u2019est d\u00e9j\u00e0 le cas chez Monki<\/strong>, une de ses filiales.<\/p>\n

\u00a0<\/p>\n

H&M supprime le cachemire<\/h2>\n

Dans cette course au d\u00e9veloppement durable, H&M supprime \u00e9galement le cachemire \u00ab conventionnel \u00bb. D’ici la fin de l’ann\u00e9e prochaine, le groupe de mode cessera d’acheter cette mati\u00e8re douce. D\u2019ici l\u00e0, le retailer pr\u00e9voit un recul progressif de l\u2019utilisation de cette laine. Le cachemire est controvers\u00e9 tant d\u2019un point de vue \u00e9cologique que d\u2019un point de vue du bien-\u00eatre animal. C\u2019est la raison pour laquelle H&M souhaite faire la transition vers une alternative plus durable.<\/p>\n

\u00a0<\/p>\n

H&M laisse n\u00e9anmoins la porte ouverte \u00e0 une future utilisation du cachemire, mais \u00e0 condition que les fournisseurs r\u00e9pondent aux crit\u00e8res de durabilit\u00e9 du g\u00e9ant de la mode. H&M pr\u00e9cise \u00e9galement qu’elle travaille sur une cha\u00eene d’approvisionnement plus transparente qui regroupe des fournisseurs ind\u00e9pendants approuv\u00e9s.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M envisage de ne travailler qu\u2019avec des mat\u00e9riaux durables d\u2019ici 2030. C’est pour cette raison que l\u2019entreprise supprime l\u2019utilisation du cachemire d\u00e8s \u00e0 pr\u00e9sent et que 95% du coton utilis\u00e9 est d\u00e9j\u00e0 recycl\u00e9 ou d’origine durable. \u00a0 Better Cotton Aujourd’hui, le nombre de mati\u00e8res premi\u00e8res durables utilis\u00e9es par H&M est en progression de 35% par […]<\/p>\n","protected":false},"author":1,"featured_media":32175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nH&M souhaite utiliser des mat\u00e9riaux 100% durables d\u2019ici 2030 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M envisage de ne travailler qu\u2019avec des mat\u00e9riaux durables d\u2019ici 2030. 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