{"id":32182,"date":"2019-03-25T17:54:56","date_gmt":"2019-03-25T17:54:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/fnac-darty-lorgne-la-chaine-de-loisirs-nature-decouvertes\/"},"modified":"2019-03-25T17:54:56","modified_gmt":"2019-03-25T17:54:56","slug":"fnac-darty-lorgne-la-chaine-de-loisirs-nature-decouvertes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/fnac-darty-lorgne-la-chaine-de-loisirs-nature-decouvertes\/","title":{"rendered":"Fnac Darty lorgne la cha\u00eene de loisirs Nature &amp; D\u00e9couvertes"},"content":{"rendered":"<p>La famille <strong>Fnac<\/strong>, <strong>Darty<\/strong> et <strong>Vanden Borre <\/strong>va peut-\u00eatre s\u2019agrandir : le groupe envisage la reprise de la cha\u00eene de loisirs fran\u00e7aise <strong>Nature &amp; D\u00e9couvertes<\/strong>, qui avec sa centaine de magasins propose une offre compl\u00e9mentaire \u00e0 celle de Fnac Darty.<\/p>\n<p><!--break--><\/p>\n<h2>\nOffre compl\u00e9mentaire<\/h2>\n<p>Fnac Darty <a href=\"http:\/\/www.lefigaro.fr\/societes\/2019\/03\/22\/20005-20190322ARTFIG00216-fnac-darty-veut-s-offrir-nature-ampdecouvertes.php\" target=\"_blank\" rel=\"noopener\">s\u2019appr\u00eaterait \u00e0 entamer des n\u00e9gociations avec le propri\u00e9taire de Nature &amp; D\u00e9couvertes<\/a>, rapporte Le Figaro. Cette cha\u00eene lifestyle, de plus petite envergure, mais bien connue en France, compte une centaine de magasins et r\u00e9alise un chiffre d\u2019affaires de 200 millions d\u2019euros.<\/p>\n<p>\nSelon le journal, la reprise de cette cha\u00eene atypique a un sens : l\u2019offre de Nature &amp; D\u00e9couvertes, qui couvre un large \u00e9ventail de produits \u2013 allant des jouets \u00e0 la d\u00e9coration, en passant par les ustensiles de cuisine et les livres sur le bien-\u00eatre \u2013 est en effet compl\u00e9mentaire \u00e0 celle des enseignes d\u2019\u00e9lectrom\u00e9nager et de multim\u00e9dias du groupe, avec en plus une client\u00e8le commune.<\/p>\n<h2>\nDiversification<\/h2>\n<p>En outre les magasins urbains de plus petit format de Nature &amp; D\u00e9couvertes \u2013 d\u2019une surface moyenne de 330 m\u00b2 &#8211; correspondent \u00e0 la nouvelle strat\u00e9gie de Fnac Darty visant \u00e0 se concentrer davantage sur des formats plus r\u00e9duits en centre-ville.<\/p>\n<p>\nFnac Darty cherche \u00e9galement \u00e0 se diversifier. Ainsi le groupe a fait une tentative de reprise de la cha\u00eene de jouets <strong>La Grande R\u00e9cr\u00e9<\/strong> (qui\u00a0finalement n&rsquo;a pas abouti) et acc\u00e9l\u00e8re le d\u00e9ploiement des corners <strong>Darty Kitchen <\/strong>dans ses magasins Darty fran\u00e7ais.<\/p>\n<p>\nLors de l\u2019annonce de ses r\u00e9sultats annuels en f\u00e9vrier le groupe avait d\u00e9j\u00e0 laiss\u00e9 entendre qu\u2019apr\u00e8s avoir <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/le-b%C3%A9n%C3%A9fice-de-fnac-darty-progresse-d%E2%80%99un-cinqui%C3%A8me\" target=\"_blank\" rel=\"noopener\">r\u00e9ussi l\u2019int\u00e9gration compl\u00e8te de Darty un an avant le timing pr\u00e9vu<\/a>, il envisageait de nouvelles acquisitions.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La famille Fnac, Darty et Vanden Borre va peut-\u00eatre s\u2019agrandir : le groupe envisage la reprise de la cha\u00eene de loisirs fran\u00e7aise Nature &amp; D\u00e9couvertes, qui avec sa centaine de magasins propose une offre compl\u00e9mentaire \u00e0 celle de Fnac Darty. Offre compl\u00e9mentaire Fnac Darty s\u2019appr\u00eaterait \u00e0 entamer des n\u00e9gociations avec le propri\u00e9taire de Nature &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fnac Darty lorgne la cha\u00eene de loisirs Nature &amp; D\u00e9couvertes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La famille Fnac, Darty et Vanden Borre va peut-\u00eatre s\u2019agrandir : le groupe envisage la reprise de la cha\u00eene de loisirs fran\u00e7aise Nature &amp; 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