{"id":32230,"date":"2019-03-27T11:20:32","date_gmt":"2019-03-27T11:20:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/intermarche-severement-sanctionne-pour-sa-promotion-choc-sur-le-nutella\/"},"modified":"2019-03-27T11:20:32","modified_gmt":"2019-03-27T11:20:32","slug":"intermarche-severement-sanctionne-pour-sa-promotion-choc-sur-le-nutella","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-severement-sanctionne-pour-sa-promotion-choc-sur-le-nutella\/","title":{"rendered":"Intermarch\u00e9 s\u00e9v\u00e8rement sanctionn\u00e9 pour sa promotion choc sur le Nutella"},"content":{"rendered":"<p>Avec ses r\u00e9ductions de 70% sur un pot de <strong>Nutella<\/strong> de 950 grammes l&rsquo;enseigne fran\u00e7aise\u00a0<strong>Intermarch\u00e9<\/strong> avait provoqu\u00e9 de s\u00e9rieux remous en janvier dernier. Mais le distributeur a pay\u00e9 cher sa promotion choc :\u00a0une amende de 375.000 euros lui a \u00e9t\u00e9 inflig\u00e9e.<\/p>\n<p><!--break--><\/p>\n<h2>\nVentes \u00e0 perte<\/h2>\n<p>\u00ab Les quatre semaines les moins ch\u00e8res de France \u00bb, c\u2019est avec cette promotion choc qu\u2019Intermarch\u00e9 a entam\u00e9 l\u2019ann\u00e9e 2018. Des r\u00e9ductions allant jusqu\u2019\u00e0 70% sur de grandes marques telles que Perrier, Pampers Baby-Dry, Carte Noire et Nutella, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/grande-agitation-autour-des-m%C3%A9ga-promotions-chez-intermarch%C3%A9\" target=\"_blank\" rel=\"noopener\">ont provoqu\u00e9 une v\u00e9ritable ru\u00e9e dans les magasins<\/a>, voire m\u00eame quelques bagarres entre clients. Cette action d\u2019Intermarch\u00e9 a \u00e9t\u00e9 vivement critiqu\u00e9e, notamment parce que la vente \u00e0 perte est interdite en France (tout comme en Belgique d\u2019ailleurs).<\/p>\n<p>\nTr\u00e8s vite le retailer s\u2019est rendu compte que l\u2019action \u00e9tait intenable. \u00ab <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarch%C3%A9-renonce-aux-r%C3%A9ductions-extr%C3%AAmes\" target=\"_blank\" rel=\"noopener\">Nous sommes oblig\u00e9s d\u2019arr\u00eater les r\u00e9ductions jusqu\u2019\u00e0 70%<\/a> \u00bb, a d\u00e9clar\u00e9 Thierry Cotillard, pr\u00e9sident d\u2019Intermarch\u00e9. \u00ab Nous ne nous attendions pas \u00e0 ces r\u00e9actions, mais nous ne pouvons \u00eatre tenus pour responsables du comportement des autres. \u00bb Entretemps de telles r\u00e9ductions sont interdites : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/une-loi-fran%C3%A7aise-fait-grimper-le-prix-de-certains-aliments-dans-les-supermarch%C3%A9s\" target=\"_blank\" rel=\"noopener\">une nouvelle loi fran\u00e7aise <\/a>limite en effet les promotions choc.<\/p>\n<p>\nDe plus, Intermarch\u00e9 n\u2019est pas sorti impun\u00e9ment de cette action : selon le rapport annuel de la DGCCRF (Direction G\u00e9n\u00e9rale de la Concurrence, de la Consommation et la R\u00e9pression des Fraudes), la cha\u00eene s\u2019est vu contrainte de payer une amende de 375.000 euros.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec ses r\u00e9ductions de 70% sur un pot de Nutella de 950 grammes l&rsquo;enseigne fran\u00e7aise\u00a0Intermarch\u00e9 avait provoqu\u00e9 de s\u00e9rieux remous en janvier dernier. Mais le distributeur a pay\u00e9 cher sa promotion choc :\u00a0une amende de 375.000 euros lui a \u00e9t\u00e9 inflig\u00e9e. Ventes \u00e0 perte \u00ab Les quatre semaines les moins ch\u00e8res de France \u00bb, c\u2019est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intermarch\u00e9 s\u00e9v\u00e8rement sanctionn\u00e9 pour sa promotion choc sur le Nutella - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec ses r\u00e9ductions de 70% sur un pot de Nutella de 950 grammes l&#039;enseigne fran\u00e7aise Intermarch\u00e9 avait provoqu\u00e9 de s\u00e9rieux remous en janvier dernier. Mais le distributeur a pay\u00e9 cher sa promotion choc : une amende de 375.000 euros lui a \u00e9t\u00e9 inflig\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-severement-sanctionne-pour-sa-promotion-choc-sur-le-nutella\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intermarch\u00e9 s\u00e9v\u00e8rement sanctionn\u00e9 pour sa promotion choc sur le Nutella - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Avec ses r\u00e9ductions de 70% sur un pot de Nutella de 950 grammes l&#039;enseigne fran\u00e7aise Intermarch\u00e9 avait provoqu\u00e9 de s\u00e9rieux remous en janvier dernier. 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