{"id":32302,"date":"2019-03-29T14:26:26","date_gmt":"2019-03-29T14:26:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/nissan-city-hub-un-concessionnaire-automobile-numerique-dans-un-centre-commercial-a\/"},"modified":"2019-03-29T14:26:26","modified_gmt":"2019-03-29T14:26:26","slug":"nissan-city-hub-un-concessionnaire-automobile-numerique-dans-un-centre-commercial-a","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/nissan-city-hub-un-concessionnaire-automobile-numerique-dans-un-centre-commercial-a\/","title":{"rendered":"Nissan City Hub: un concessionnaire automobile num\u00e9rique dans un centre commercial \u00e0 Paris"},"content":{"rendered":"<p>Un garage en pleine ville, plus pr\u00e9cis\u00e9ment dans un centre commercial \u00e0 Paris. Cette id\u00e9e originale a \u00e9t\u00e9 lanc\u00e9e par Nissan qui a ouvert un premier <strong>Nissan <\/strong>City Hub dans le centre commercial <strong>V\u00e9lizy 2<\/strong> situ\u00e9 dans la capitale fran\u00e7aise. L\u2019e-commerce et les voitures \u00e9lectriques y occupent une place centrale.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Un showroom hybride : une interaction entre l\u2019e-commerce et le magasin physique<\/h2>\n<p>Nissan a d\u00e9voil\u00e9 un nouveau concept de vente \u00e0 Paris. Dans le centre commercial V\u00e9lizy 2, le constructeur automobile a ouvert un showroom hybride, fortement centr\u00e9 sur l\u2019e-commerce et la technologie num\u00e9rique. M\u00eame si les clients peuvent y tester une voiture et \u00eatre aid\u00e9s par des employ\u00e9s en chair et en os, le v\u00e9ritable achat se fait en ligne.<\/p>\n<p>\u00a0<\/p>\n<p>Le Nissan City Hub pr\u00e9tend \u00eatre \u00ab un nouveau concept de vente pour voitures \u00e9lectriques, associant l\u2019e-commerce et le magasin physique \u00bb. \u00ab Cette nouvelle technologie ainsi que d\u2019autres nouveaux outils permettent au Nissan City Hub de proposer une exp\u00e9rience unique et compl\u00e8te au client, avec une interaction transparente entre le online et le offline \u00bb, pr\u00e9cise Ken Ramirez, Senior Vice President Sales &amp; Marketing Nissan Europe.<\/p>\n<p>\u00a0<\/p>\n<h2>Les clients d\u00e9cident quand m\u00eame en ligne<\/h2>\n<p>Nissan d\u00e9veloppe une nouvelle strat\u00e9gie de vente et de distribution. Une \u00e9tude de <strong>Bain &amp; Company<\/strong> a d\u00e9montr\u00e9 que plus de la moiti\u00e9 des achats de voitures d\u00e9butent en ligne. Avant m\u00eame de se rendre chez \u00a0le concessionnaire automobile, pr\u00e8s de 60 % des clients ont d\u00e9j\u00e0 d\u00e9cid\u00e9 \u00ab quelle serait la marque et le mod\u00e8le qu\u2019ils souhaitent acheter, et \u00e0 quel prix \u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>La marque automobile souhaite donc r\u00e9inventer son r\u00e9seau de distribution : le City Hub est \u00e9quip\u00e9 de 88 m\u00b2 d&rsquo;\u00e9crans et de displays. Les clients sont accueillis par les \u2018Nissan Intelligent Mobility Ambassadors\u2019, une \u00e9quipe de collaborateurs issus de diff\u00e9rents secteurs retail. \u00ab En quelques clics seulement \u00bb, le client peut y acheter et personnaliser sa voiture \u00e9lectrique en ligne. Le client qui commande une voiture, peut aller la r\u00e9cup\u00e9rer plus tard sur place ou chez un concessionnaire affili\u00e9, mais peut \u00e9galement la faire livrer chez lui.<\/p>\n<p>\u00a0<\/p>\n<p>Un nouvel agrandissement du showroom est pr\u00e9vu fin 2019. Les clients pourront y d\u00e9couvrir des syst\u00e8mes de stockage d&rsquo;\u00e9nergie et des chargeurs rapides pour voitures \u00e9lectriques. Il est pr\u00e9vu de d\u00e9ployer le concept Nissan City Hub dans d&rsquo;autres grandes villes telles que Berlin, Tokyo et Shanghai.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un garage en pleine ville, plus pr\u00e9cis\u00e9ment dans un centre commercial \u00e0 Paris. Cette id\u00e9e originale a \u00e9t\u00e9 lanc\u00e9e par Nissan qui a ouvert un premier Nissan City Hub dans le centre commercial V\u00e9lizy 2 situ\u00e9 dans la capitale fran\u00e7aise. L\u2019e-commerce et les voitures \u00e9lectriques y occupent une place centrale. \u00a0 Un showroom hybride : [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nissan City Hub: un concessionnaire automobile num\u00e9rique dans un centre commercial \u00e0 Paris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un garage en pleine ville, plus pr\u00e9cis\u00e9ment dans un centre commercial \u00e0 Paris. 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