{"id":32320,"date":"2019-04-01T08:21:07","date_gmt":"2019-04-01T08:21:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/la-nouvelle-campagne-mediamarkt-mise-sur-le-plaisir-et-lexperience-2\/"},"modified":"2019-04-01T08:21:07","modified_gmt":"2019-04-01T08:21:07","slug":"la-nouvelle-campagne-mediamarkt-mise-sur-le-plaisir-et-lexperience-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/la-nouvelle-campagne-mediamarkt-mise-sur-le-plaisir-et-lexperience-2\/","title":{"rendered":"La nouvelle campagne MediaMarkt mise sur le plaisir et l\u2019exp\u00e9rience"},"content":{"rendered":"

MediaMarkt <\/strong>lance une nouvelle campagne publicitaire. Avec le nouveau slogan \u2018\u00c7a d\u00e9chire !\u2019, la cha\u00eene d\u2019\u00e9lectronique mise plus que jamais sur le consommateur. MediaMarkt souhaite se d\u00e9marquer en se concentrant sur le plaisir, l’exp\u00e9rience et le service.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u00c7a d\u00e9chire !<\/h2>\n

Apr\u00e8s \u00ab Je ne suis pas fou ! \u00bb, MediaMarkt d\u00e9voile un nouveau slogan \u00e9tonnant : \u00ab \u00c7a d\u00e9chire !\u2019 repr\u00e9sente l’\u00e9tonnement de nos consommateurs. Nous devons les surprendre \u00e0 des moments inattendus \u00bb, explique le responsable marketing MediaMarkt Belgique, Yannick de Bi\u00e8vre<\/a>. \u00ab Chez MediaMarkt, nous voulons nous assurer que la visite restera marqu\u00e9e dans les esprits des clients \u00bb.<\/p>\n

\u00a0<\/p>\n

Le prix et l’offre deviennent de moins en moins des facteurs distinctifs, le plaisir et l’exp\u00e9rience d’autant plus. \u00ab Les consommateurs disposent d\u00e9sormais d\u2019un vaste choix en raison de l\u2019importante croissance de l\u2019offre en ligne. Nos prix et notre gamme de produits restent n\u00e9anmoins importants. Nous souhaitons juste offrir un petit plus au consommateur. Il devient de plus en plus n\u00e9cessaire de proposer du sur mesure afin de r\u00e9pondre aux besoins et exigences sp\u00e9cifiques \u00bb, explique le COO Belux Michel de Ruth.<\/p>\n

\u00a0<\/p>\n

Service<\/h2>\n

A l’avenir, MediaMarkt souhaite se concentrer davantage sur des exp\u00e9riences surprenantes et amusantes pour ceux qui se rendent dans les magasins. C’est d\u00e9j\u00e0 le cas dans le flagshipstore \u00e0 Wilrijk, o\u00f9 les clients peuvent choisir leur machine \u00e0 caf\u00e9 en d\u00e9gustant un v\u00e9ritable cappuccino pr\u00e9par\u00e9 selon les r\u00e8gles de l’art par un vrai barista. \u00ab L’exp\u00e9rience est importante. Les consommateurs ne se pr\u00e9occupent plus de ce qu’ils ach\u00e8tent, mais de ce qu\u2019ils peuvent en faire \u00bb, explique de Bi\u00e8vre. \u00ab Les recherches ont \u00e9galement montr\u00e9 que les Belges d\u00e9pensent de plus en plus d’argent pour des exp\u00e9riences plut\u00f4t que pour des produits. C’est pourquoi nous voulons \u00e9galement nous concentrer sur les offres et les promotions, telles que la possibilit\u00e9 de gagner des billets pour un match de football en achetant une t\u00e9l\u00e9vision. MediaMarkt offre ainsi de nouvelles exp\u00e9riences. \u00bb<\/p>\n

\u00a0<\/p>\n

Dans la nouvelle strat\u00e9gie de MediaMarkt, le service client reste tr\u00e8s important, tant avant, pendant et apr\u00e8s la vente. \u00ab En \u00e9quipant votre GSM avec un film protecteur d\u00e8s l\u2019achat, MediaMarkt veut vous permettre d\u2019\u00e9viter des probl\u00e8mes par la suite. Mais nous pouvons \u00e9galement venir installer votre nouvelle t\u00e9l\u00e9vision \u00e0 la maison si vous ne savez comment vous y prendre ou si vous n\u2019avez pas le temps de le faire vous-m\u00eame. Nous voulons ainsi faciliter la vie de nos clients. Nous n’offrons donc pas un produit, mais plut\u00f4t une solution \u00bb, conclut Michel van Ruth.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

MediaMarkt lance une nouvelle campagne publicitaire. Avec le nouveau slogan \u2018\u00c7a d\u00e9chire !\u2019, la cha\u00eene d\u2019\u00e9lectronique mise plus que jamais sur le consommateur. MediaMarkt souhaite se d\u00e9marquer en se concentrant sur le plaisir, l’exp\u00e9rience et le service. \u00a0 \u00c7a d\u00e9chire ! Apr\u00e8s \u00ab Je ne suis pas fou ! \u00bb, MediaMarkt d\u00e9voile un nouveau slogan […]<\/p>\n","protected":false},"author":1,"featured_media":32317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nLa nouvelle campagne MediaMarkt mise sur le plaisir et l\u2019exp\u00e9rience - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"MediaMarkt lance une nouvelle campagne publicitaire. Avec le nouveau slogan \u2018\u00c7a d\u00e9chire !\u2019, la cha\u00eene d\u2019\u00e9lectronique mise plus que jamais sur le consommateur. 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