{"id":32337,"date":"2019-04-01T09:40:19","date_gmt":"2019-04-01T09:40:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-acquiert-la-plateforme-lifestyle-foodfirst-network-2\/"},"modified":"2019-04-01T09:40:19","modified_gmt":"2019-04-01T09:40:19","slug":"albert-heijn-acquiert-la-plateforme-lifestyle-foodfirst-network-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-acquiert-la-plateforme-lifestyle-foodfirst-network-2\/","title":{"rendered":"Albert Heijn acquiert la plateforme lifestyle FoodFirst Network"},"content":{"rendered":"<p><strong>Albert Heijn <\/strong>est le nouveau propri\u00e9taire de la plateforme online ind\u00e9pendante <strong>FoodFirst Network<\/strong>, d\u00e9di\u00e9e au lifestyle. Cette acquisition s\u2019inscrit dans le cadre de la strat\u00e9gie de l\u2019enseigne alliant alimentation et sant\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>\nSans publicit\u00e9<\/h2>\n<p>FoodFirst Network est une plateforme ind\u00e9pendante et payante, qui donne \u00e0 ses abonn\u00e9s des conseils pour mieux manger, bouger, dormir et se d\u00e9tendre. Ce site, cr\u00e9\u00e9 il y a \u00e0 peine un an par Jan Dekker (photo), ne diffuse aucune publicit\u00e9 et est d\u00e9di\u00e9 \u00e0 l\u2019alimentation. Dekker pr\u00e9cise que FoodFirst Network continuera d\u2019op\u00e9rer de mani\u00e8re ind\u00e9pendante sous son propre nom et que le concept initial ne changera quasiment pas.<\/p>\n<p>\nSelon Marit van Egmond, CEO d\u2019Albert Heijn, la plateforme r\u00e9pond parfaitement \u00e0 l\u2019ambition de la cha\u00eene de supermarch\u00e9s : \u00ab Nous voulons \u00eatre le supermarch\u00e9 qui aide ses clients \u00e0 adopter un mode de vie plus sain. Par exemple par l\u2019introduction de nombreux produits sains, comme r\u00e9cemment les soupes pur\u00e9es, par une information transparente\u00a0 concernant les ingr\u00e9dients, comme le sucre et la graisse, par l\u2019introduction d\u2019un tableau de valeurs nutritionnelles et \u00e9videmment par l\u2019offre de recettes sur notre plateforme \u2018Allerhande\u2019. \u00bb<\/p>\n<h2>\nPayant<\/h2>\n<p>Il n\u2019est pas exclu qu\u2019\u00e0 l\u2019avenir le mod\u00e8le de revenus de FoodFirst Network\u00a0 change, car Albert Heijn souhaite rendre la plateforme accessible \u00e0 tous. Pour l\u2019instant les membres payent une contribution hebdomadaire ou annuelle pour obtenir les informations et conseils du site. La plateforme permettra \u00e9galement \u00e0 l\u2019enseigne d\u2019organiser des actions sp\u00e9ciales pour les clients et les membres du personnel.<\/p>\n<p>\nCes derni\u00e8res ann\u00e9es Albert Heijn a multipli\u00e9 les initiatives pour une alimentation plus saine. Ainsi la teneur en sucre de nombreux produits a \u00e9t\u00e9 progressivement r\u00e9duite, pour que les clients ne go\u00fbtent pas la diff\u00e9rence. Un \u2018indicateur de sucre\u2019 (\u2018suikerwijzer\u2019), mentionnant la teneur en sucre du produit,\u00a0 a \u00e9t\u00e9 introduit pour les sodas, les produits laitiers et les c\u00e9r\u00e9ales pour petit-d\u00e9jeuner. Et l\u2019an dernier Albert Heijn a lanc\u00e9 \u2018Mes valeurs nutritionnelles\u2019, un outil online qui calcule la quantit\u00e9 de calories, sucre, sel, prot\u00e9ines et fibres contenue dans les achats du client, tout en proposant des alternatives plus saines.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Albert Heijn est le nouveau propri\u00e9taire de la plateforme online ind\u00e9pendante FoodFirst Network, d\u00e9di\u00e9e au lifestyle. Cette acquisition s\u2019inscrit dans le cadre de la strat\u00e9gie de l\u2019enseigne alliant alimentation et sant\u00e9. Sans publicit\u00e9 FoodFirst Network est une plateforme ind\u00e9pendante et payante, qui donne \u00e0 ses abonn\u00e9s des conseils pour mieux manger, bouger, dormir et se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32337","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn acquiert la plateforme lifestyle FoodFirst Network - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Albert Heijn est le nouveau propri\u00e9taire de la plateforme online ind\u00e9pendante FoodFirst Network, d\u00e9di\u00e9e au lifestyle. 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