{"id":32405,"date":"2019-04-03T14:03:36","date_gmt":"2019-04-03T14:03:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/meubles-ikea-a-louer-a-partir-de-2020\/"},"modified":"2019-04-03T14:03:36","modified_gmt":"2019-04-03T14:03:36","slug":"meubles-ikea-a-louer-a-partir-de-2020","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/meubles-ikea-a-louer-a-partir-de-2020\/","title":{"rendered":"Meubles Ikea \u00e0 louer \u00e0 partir de 2020"},"content":{"rendered":"<p><strong>Ikea <\/strong>poursuit son projet de location de meubles : le client ach\u00e8te les meubles en leasing et les ram\u00e8ne apr\u00e8s usage. En 2020 le g\u00e9ant su\u00e9dois de l\u2019ameublement va tester ce syst\u00e8me dans 30 pays, dont la Belgique et les Pays-Bas.<\/p>\n<p><!--break--><\/p>\n<h2>\nVers une cha\u00eene de valeur circulaire<\/h2>\n<p>D\u2019ici 2030 Ikea vise un mod\u00e8le circulaire et positif pour le climat. Pour y parvenir le groupe su\u00e9dois devra r\u00e9duire les gaz \u00e0 effet de serre plus qu\u2019il n\u2019en \u00e9met et r\u00e9utiliser tous ses produits et mat\u00e9riaux. Pour ce faire le g\u00e9ant du meuble a d\u00e9j\u00e0 lanc\u00e9 l\u2019an dernier des projets pilotes dans diff\u00e9rents pays \u2013 dont les Pays-Bas, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-se-lance-dans-la-location-de-meubles\" target=\"_blank\" rel=\"noopener\">la Pologne, la Su\u00e8de et la Suisse <\/a>\u2013 pour tester le mod\u00e8le du leasing.<\/p>\n<p>\nIkea souhaite louer les meubles pour qu\u2019\u00e0 la fin de leur cycle de vie ils n\u2019atterrissent pas \u00e0 la d\u00e9chetterie. L\u2019id\u00e9e est de d\u00e9velopper une offre en leasing sur base d\u2019un abonnement. Ainsi l\u2019entreprise reste propri\u00e9taire des produits, ce qui stimulera leur r\u00e9utilisation.\u00a0 Aux Pays-Bas Ikea a constat\u00e9 que <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-se-lance-dans-le-leasing-de-meubles\" target=\"_blank\" rel=\"noopener\">les \u00e9tudiants en particulier tirerait profit d\u2019un tel syst\u00e8me de location<\/a>, parce qu\u2019ils n\u2019ont besoin de meubles que temporairement.<\/p>\n<h2>\n\u00ab La relation aux choses \u00e9volue \u00bb<\/h2>\n<p>\u00ab Tester une offre en leasing est l\u2019une des mani\u00e8res pour nous de nous mettre au d\u00e9fi pour devenir plus abordable, plus accessible et plus durable pour nos clients. Le changement climatique et la consommation non durable font partie des principaux d\u00e9fis de notre soci\u00e9t\u00e9 \u00bb, souligne Jesper Brodin, CEO de <strong>Ingka Group<\/strong>, le groupe responsable des magasins Ikea dans 30 pays.<\/p>\n<p>\n\u00ab Notre \u00e9tude nous a montr\u00e9 que le comportement des gens \u00e9volue, tout comme leur relation aux choses. A l\u2019heure o\u00f9 les gens habitent dans des logements plus petits et sont plus conscients de leur impact sur la plan\u00e8te, ils recherchent des mani\u00e8res de lutter contre le gaspillage et de prolonger la dur\u00e9e de vie de leurs meubles et objets \u00bb, explique Pia Heidenmark Cook, Chief Sustainability Officer.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea poursuit son projet de location de meubles : le client ach\u00e8te les meubles en leasing et les ram\u00e8ne apr\u00e8s usage. En 2020 le g\u00e9ant su\u00e9dois de l\u2019ameublement va tester ce syst\u00e8me dans 30 pays, dont la Belgique et les Pays-Bas. Vers une cha\u00eene de valeur circulaire D\u2019ici 2030 Ikea vise un mod\u00e8le circulaire et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meubles Ikea \u00e0 louer \u00e0 partir de 2020 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea poursuit son projet de location de meubles : le client ach\u00e8te les meubles en leasing et les ram\u00e8ne apr\u00e8s usage. 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