{"id":32490,"date":"2019-04-08T09:08:54","date_gmt":"2019-04-08T09:08:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-achete-la-viande-en-direct-chez-leleveur\/"},"modified":"2019-04-08T09:08:54","modified_gmt":"2019-04-08T09:08:54","slug":"colruyt-achete-la-viande-en-direct-chez-leleveur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-achete-la-viande-en-direct-chez-leleveur\/","title":{"rendered":"Colruyt ach\u00e8te la viande en direct chez l\u2019\u00e9leveur"},"content":{"rendered":"<p><strong>Colruyt <\/strong>souhaite raccourcir la cha\u00eene d&rsquo;approvisionnement et la rendre plus transparente en achetant le b\u0153uf directement chez l&rsquo;\u00e9leveur qui recevra ainsi un prix plus int\u00e9ressant.\u00a0La concurrence du b\u0153uf \u00e9tranger ne cesse en effet\u00a0de s\u2019intensifier.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Une cha\u00eene plus courte<\/h2>\n<p>En achetant sa viande directement chez l&rsquo;\u00e9leveur, Colruyt obtient un meilleur contr\u00f4le de sa cha\u00eene d\u2019approvisionnement, mais cela signifie aussi que les n\u00e9gociants en b\u00e9tail et les grossistes en viande en sont exclus. <a href=\"http:\/\/www.standaard.be\/cnt\/dmf20190405_04304201\" target=\"_blank\" rel=\"noopener\">Ceux-ci d\u00e9sapprouvent fortement l&rsquo;initiative du retailer<\/a>. \u00ab C&rsquo;est comme vendre son \u00e2me au diable. La grande distribution nous a toujours mis sous pression. Les \u00e9leveurs de b\u00e9tail ne gagnent pas suffisamment, mais ce n\u2019est certainement pas \u00e0 cause de nos 2% de marge \u00bb, explique Beno\u00eet Luycx de l\u2019association Vlaamse Veehandelaars &amp; Vleesproducenten.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Colruyt, le b\u00e9n\u00e9fice li\u00e9 au raccourcissement de la cha\u00eene se traduira effectivement par un meilleur prix octroy\u00e9 \u00e0 l\u2019\u00e9leveur. \u00ab Colruyt tente uniquement de trouver une solution \u00e0 la situation pr\u00e9caire de l&rsquo;\u00e9leveur de b\u00e9tail \u00bb, explique Stefan Goethaert, directeur g\u00e9n\u00e9ral de Colruyt Group Fine Food. Il se r\u00e9f\u00e8re en particulier \u00e0 la concurrence croissante de la viande bovine \u00e9trang\u00e8re, principalement celle en provenance d\u2019Irlande et d\u2019Am\u00e9rique latine.<\/p>\n<p>\u00a0<\/p>\n<h2>Des organisations de producteurs<\/h2>\n<p>Roel Vaes, sp\u00e9cialiste de la viande bovine au Boerenbond, est d\u2019ores et d\u00e9j\u00e0 s\u00e9duit par le syst\u00e8me. \u00ab C&rsquo;est une autre forme d&rsquo;organisation du march\u00e9 qui peut se d\u00e9velopper. Plusieurs \u00e9leveurs seront int\u00e9ress\u00e9s. Ils obtiendront un prix plus \u00e9lev\u00e9 gr\u00e2ce \u00e0 ce syst\u00e8me. S&rsquo;agira-t-il de la pleine valeur ajout\u00e9e ? On n&rsquo;en sait rien. Mais d\u00e8s \u00e0 pr\u00e9sent, les \u00e9leveurs sauront ce que Colruyt paie et auront une id\u00e9e du prix de revient de l&rsquo;abattage et du transport. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Le projet d\u00e9marrera avec nonante agriculteurs qui, ensemble, fourniront pr\u00e8s de dix pour cent de la viande bovine achet\u00e9e par Colruyt Group. Les agriculteurs devront s&rsquo;unir au sein d&rsquo;organisations de producteurs, car l&rsquo;Europe encourage leur cr\u00e9ation par le biais de subventions. Pour l&rsquo;instant, le retailer collaborera avec un groupement de producteurs flamands et deux groupements de producteurs wallons, mais il est possible que le syst\u00e8me soit \u00e9tendu tr\u00e8s rapidement.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt souhaite raccourcir la cha\u00eene d&rsquo;approvisionnement et la rendre plus transparente en achetant le b\u0153uf directement chez l&rsquo;\u00e9leveur qui recevra ainsi un prix plus int\u00e9ressant.\u00a0La concurrence du b\u0153uf \u00e9tranger ne cesse en effet\u00a0de s\u2019intensifier. \u00a0 Une cha\u00eene plus courte En achetant sa viande directement chez l&rsquo;\u00e9leveur, Colruyt obtient un meilleur contr\u00f4le de sa cha\u00eene d\u2019approvisionnement, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt ach\u00e8te la viande en direct chez l\u2019\u00e9leveur - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt souhaite raccourcir la cha\u00eene d&#039;approvisionnement et la rendre plus transparente en achetant le b\u0153uf directement chez l&#039;\u00e9leveur qui recevra ainsi un prix plus int\u00e9ressant. 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