{"id":32494,"date":"2019-04-08T09:44:42","date_gmt":"2019-04-08T09:44:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-va-vendre-des-vetements-de-seconde-main\/"},"modified":"2019-04-08T09:44:42","modified_gmt":"2019-04-08T09:44:42","slug":"hm-va-vendre-des-vetements-de-seconde-main","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-va-vendre-des-vetements-de-seconde-main\/","title":{"rendered":"H&M va vendre des v\u00eatements de seconde main"},"content":{"rendered":"

H&M<\/strong> se lance dans la vente de v\u00eatements de seconde main. Le groupe de mode d\u00e9bute la commercialisation de v\u00eatements d\u2019occasion et vintage sur le site su\u00e9dois de la filiale & Other Stories<\/strong>. D’autres marques et d\u2019autres pays suivront plus tard.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

R\u00e9duire drastiquement l\u2019impact environnemental<\/h2>\n

Le march\u00e9 de l\u2019occasion est en plein essor, \u00e9galement dans le secteur de la mode. Ces cinq prochaines ann\u00e9es, le chiffre d\u2019affaires devrait doubler pour atteindre 51 milliards de dollars, rapporte Reuters. Cette croissance est li\u00e9e \u00e0 une demande accrue de durabilit\u00e9, notamment en raison de la pr\u00e9occupation croissante quant \u00e0 la l\u00e9gitimit\u00e9 du fast-fashion.<\/p>\n

\u00a0<\/p>\n

C’est pr\u00e9cis\u00e9ment la raison pour laquelle H&M, le g\u00e9ant du fast-fashion, souhaite investir dans ce secteur. C’est ce qu’Anna Gedda, directrice du d\u00e9veloppement durable, a annonc\u00e9 lors d’un \u00e9v\u00e9nement qui avait lieu \u00e0 Berlin et dont le th\u00e8me \u00e9tait l\u2019avenir de la mode. Sur le march\u00e9 domestique su\u00e9dois, H&M lance un projet pilote de\u00a0vente en ligne de v\u00eatements d’occasion<\/a> sur le site internet de la marque & Other Stories. L\u2019objectif est d\u2019\u00e9tendre cette initiative \u00e0 d’autres march\u00e9s et marques ces prochaines ann\u00e9es.<\/p>\n

\u00a0<\/p>\n

\u00ab Nous estimons qu’il s’agit d’une section en plein essor, avec de grandes opportunit\u00e9s pour les consommateurs et pour l’impact environnemental que nous souhaitons r\u00e9duire consid\u00e9rablement en prolongeant la dur\u00e9e de vie des produits \u00bb, pr\u00e9cise Gedda. L’initiative s’inscrit \u00e9galement dans la \u00ab vision circulaire \u00bb du groupe H&M, une vision selon laquelle le producteur de mode souhaite \u00e9voluer vers une cha\u00eene de valeur circulaire sans d\u00e9chets ni gaspillage.<\/p>\n

\u00a0<\/p>\n

Un alunissage en vue<\/h2>\n

H&M r\u00e9alise le test en collaboration avec la plateforme su\u00e9doise d’occasion Sellpy, une start-up dans laquelle l\u2019entreprise a investi. De son c\u00f4t\u00e9, Sellpy <\/strong>cr\u00e9e une rubrique de v\u00eatements d’occasion de la marque & Other Stories sur son propre site internet. Le groupe de mode su\u00e9dois avait d\u00e9j\u00e0 tent\u00e9 de vendre des articles d\u2019occasion, mais cette initiative n\u2019avait pas \u00e9t\u00e9 fructueuse. Mais aujourd\u2019hui, l\u2019entreprise est pr\u00eate gr\u00e2ce \u00e0 la prise de conscience actuelle autour du d\u00e9veloppement durable, estime Gedda.<\/p>\n

\u00a0<\/p>\n

Le groupe est \u00e9galement en proie \u00e0 un v\u00e9ritable \u00ab alunissage \u00bb, explique Gedda. H&M s’appr\u00eate \u00e0 lancer un syst\u00e8me qui permet aux acheteurs de v\u00e9rifier dans quelle usine chaque v\u00eatement est produit et d\u2019obtenir de plus amples informations sur le tissu – un exploit qui, pour une si grande entreprise, peut \u00eatre compar\u00e9 \u00e0 un alunissage sur le plan informatique, selon la directrice du d\u00e9veloppement durable. H&M a \u00e9galement annonc\u00e9 r\u00e9cemment qu\u2019elle souhaite n\u2019utiliser que des mat\u00e9riaux durables d’ici 2030.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M se lance dans la vente de v\u00eatements de seconde main. Le groupe de mode d\u00e9bute la commercialisation de v\u00eatements d\u2019occasion et vintage sur le site su\u00e9dois de la filiale & Other Stories. D’autres marques et d\u2019autres pays suivront plus tard. \u00a0 R\u00e9duire drastiquement l\u2019impact environnemental Le march\u00e9 de l\u2019occasion est en plein essor, \u00e9galement […]<\/p>\n","protected":false},"author":1,"featured_media":32491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nH&M va vendre des v\u00eatements de seconde main - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M se lance dans la vente de v\u00eatements de seconde main. 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