{"id":3252,"date":"2013-06-04T08:36:51","date_gmt":"2013-06-04T08:36:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/les-magasins-essenza-operent-a-nouveau-sous-lenseigne-de-tuinen\/"},"modified":"2013-06-04T08:36:51","modified_gmt":"2013-06-04T08:36:51","slug":"les-magasins-essenza-operent-a-nouveau-sous-lenseigne-de-tuinen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/les-magasins-essenza-operent-a-nouveau-sous-lenseigne-de-tuinen\/","title":{"rendered":"Les magasins Essenza op\u00e8rent (\u00e0 nouveau)  sous l\u2019enseigne De Tuinen"},"content":{"rendered":"<h2>Retour aux origines pour Essenza<\/h2>\n<p>Cette reprise s\u2019inscrit dans les projets de NBTY Europe visant \u00e0 accro\u00eetre sa pr\u00e9sence dans les cha\u00eenes sp\u00e9cialis\u00e9es en \u2018wellness\u2019. D\u00e9sormais Essenza fait donc partie du groupe NBTY, qui comprend actuellement 704 magasins Holland &amp; Barrett au Royaume-Uni et en Irlande, 53 magasins en franchise internationaux, 57 magasins GNC au Royaume-Uni et 120 points de vente De Tuinen aux Pays-Bas.<\/p>\n<p>Pour Essenza il s\u2019agit en quelque sorte d\u2019un retour au bercail, car la cha\u00eene est n\u00e9e en tant que franchis\u00e9e\u00a0 de l\u2019enseigne \u2018De Tuinen\u2019. En 1995 les premiers magasins portent le nom \u2018De Tuinen (van Wijnegem)\u2019 (et autres). A partir de 2002 la cha\u00eene op\u00e8rera sous l\u2019enseigne Essenza.<\/p>\n<p>Quant \u00e0 l\u2019avenir d\u2019Essenza, le repreneur estime que \u00ab gr\u00e2ce \u00e0 cette reprise la cha\u00eene de magasins Essenza renforcera l\u2019enseigne populaire De Tuinen. \u00bb Melissa Hellebuyck, CEO d\u2019Essenza, a \u00e9t\u00e9 charg\u00e9e de mener \u00e0 bien cette transition avec l\u2019aide de l\u2019\u00e9quipe de management de De Tuinen.<\/p>\n<p>\u00ab A l\u2019exemple du succ\u00e8s de nos marques Holland &amp; Barret et De Tuinen nous avons l\u2019ambition d\u2019augmenter le nombre de magasins en Belgique. Nous visons une large expansion, ainsi qu\u2019une croissance par le biais de l\u2019omnichannel. Je me r\u00e9jouis de collaborer avec l\u2019\u00e9quipe de Melissa pour le bon d\u00e9roulement de cette transition \u00bb, d\u00e9clarait Peter Aldis, CEO de NBTY.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retour aux origines pour Essenza Cette reprise s\u2019inscrit dans les projets de NBTY Europe visant \u00e0 accro\u00eetre sa pr\u00e9sence dans les cha\u00eenes sp\u00e9cialis\u00e9es en \u2018wellness\u2019. D\u00e9sormais Essenza fait donc partie du groupe NBTY, qui comprend actuellement 704 magasins Holland &amp; Barrett au Royaume-Uni et en Irlande, 53 magasins en franchise internationaux, 57 magasins GNC au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les magasins Essenza op\u00e8rent (\u00e0 nouveau) sous l\u2019enseigne De Tuinen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/les-magasins-essenza-operent-a-nouveau-sous-lenseigne-de-tuinen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les magasins Essenza op\u00e8rent (\u00e0 nouveau) sous l\u2019enseigne De Tuinen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Retour aux origines pour Essenza Cette reprise s\u2019inscrit dans les projets de NBTY Europe visant \u00e0 accro\u00eetre sa pr\u00e9sence dans les cha\u00eenes sp\u00e9cialis\u00e9es en \u2018wellness\u2019. 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