{"id":32524,"date":"2019-04-09T08:44:29","date_gmt":"2019-04-09T08:44:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/valora-ouvre-un-magasin-robotise-a-zurich\/"},"modified":"2019-04-09T08:44:29","modified_gmt":"2019-04-09T08:44:29","slug":"valora-ouvre-un-magasin-robotise-a-zurich","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/valora-ouvre-un-magasin-robotise-a-zurich\/","title":{"rendered":"Valora ouvre un magasin robotis\u00e9 \u00e0 Zurich"},"content":{"rendered":"

Vendredi dernier le retailer suisse\u00a0Valora <\/strong>a ouvert un magasin de proximit\u00e9 sans caisse \u00e0 Zurich. Tout le processus d\u2019achat, allant de l\u2019acc\u00e8s au magasin aux courses en soi jusqu\u2019au paiement, s\u2019effectue via une app.<\/p>\n

<\/p>\n

\n1000 produits<\/h2>\n

Le retailer suisse pr\u00e9sente un nouveau concept baptis\u00e9, \u2018avec box\u2019<\/a>. Le magasin propose un assortiment compos\u00e9 de quelque mille r\u00e9f\u00e9rences<\/a>, soigneusement s\u00e9lectionn\u00e9es, avec l\u2019accent sur l\u2019alimentation fra\u00eeche \u2018on te go\u2019 et les produits du quotidien, comme\u00a0le caf\u00e9 et les produits m\u00e9nagers de base.<\/p>\n

\nPour acc\u00e9der au magasin, le visiteur doit au pr\u00e9alable s\u2019enregistrer via l\u2019app \u2018avec\u2019, apr\u00e8s quoi il lui suffit de scanner un code QR pour entrer dans le magasin. Une fois les courses termin\u00e9es le paiement s\u2019effectue \u00e9galement via l\u2019app.<\/p>\n

\nFlexibilit\u00e9<\/h2>\n

Le magasin est ouvert 20 heures par jour en semaine, voire m\u00eame 24 heures durant le weekend. Durant les moments de pointe des employ\u00e9s sont pr\u00e9sents pour aider les clients, r\u00e9approvisionner les rayons et maintenir l\u2019ordre dans le magasin. Valora r\u00e9pond ainsi au besoin d\u2019autonomie et de flexibilit\u00e9 du client. Le point de vente s\u2019est install\u00e9 temporairement dans la gare centrale de Zurich jusqu\u2019au 22 avril, apr\u00e8s quoi il d\u00e9m\u00e9nagera vers sa destination d\u00e9finitive \u00e0 Wetzikon. Ult\u00e9rieurement Valora envisage d\u2019introduire le concept dans d\u2019autres endroits en Suisse.<\/p>\n

\nLe groupe Valora, propri\u00e9taire de k kiosk, Press & Books, Caff\u00e8 Spettacolo et Brezelk\u00f6nig , emploie environ 15.000 personnes. L\u2019an dernier le groupe a enregistr\u00e9 une croissance de son chiffre d\u2019affaire de 6% \u00e0 2,1 milliards de francs suisses (1,86 milliard d\u2019euros). Le b\u00e9n\u00e9fice net s\u2019est \u00e9tabli \u00e0 59 millions de francs suisses (52,4 millions d\u2019euros).<\/p>\n

\nUne tendance<\/h2>\n

Les magasins robotis\u00e9s sont une tendance dans le retail. Actuellement Auchan<\/strong> teste un point de vente automatis\u00e9 \u00e0 Villeneuve d\u2019Ascq en France<\/a>, pr\u00e8s de la fronti\u00e8re belge. Pour l\u2019instant ce magasin-container est accessible uniquement pour les employ\u00e9s. Le concept\u00a0 a \u00e9t\u00e9 d\u00e9velopp\u00e9 en Chine.<\/p>\n

Carrefour<\/strong> aussi croit aux magasins-robots. D\u2019ici peu le retailer ouvrira un magasin automatis\u00e9, r\u00e9serv\u00e9 aux employ\u00e9s, \u00e0 Massy, l\u00e0 o\u00f9 est bas\u00e9 son si\u00e8ge principal. Et au c\u0153ur de Bruxelles le groupe pr\u00e9voit un supermarch\u00e9 sans personnel de 60m\u00b2, avec un assortiment d\u2019environ 400 articles diff\u00e9rents.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Vendredi dernier le retailer suisse\u00a0Valora a ouvert un magasin de proximit\u00e9 sans caisse \u00e0 Zurich. Tout le processus d\u2019achat, allant de l\u2019acc\u00e8s au magasin aux courses en soi jusqu\u2019au paiement, s\u2019effectue via une app. 1000 produits Le retailer suisse pr\u00e9sente un nouveau concept baptis\u00e9, \u2018avec box\u2019. Le magasin propose un assortiment compos\u00e9 de quelque mille […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32524","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"\nValora ouvre un magasin robotis\u00e9 \u00e0 Zurich - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vendredi dernier le retailer suisse Valora a ouvert un magasin de proximit\u00e9 sans caisse \u00e0 Zurich. 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