{"id":32590,"date":"2019-04-11T10:02:39","date_gmt":"2019-04-11T10:02:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/lush-renonce-aux-reseaux-sociaux\/"},"modified":"2019-04-11T10:02:39","modified_gmt":"2019-04-11T10:02:39","slug":"lush-renonce-aux-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/lush-renonce-aux-reseaux-sociaux\/","title":{"rendered":"Lush renonce aux r\u00e9seaux sociaux"},"content":{"rendered":"<p>La soci\u00e9t\u00e9 de produits cosm\u00e9tiques britannique<strong> Lush <\/strong>a d\u00e9cid\u00e9 de supprimer plusieurs de ses comptes sur les r\u00e9seaux sociaux au Royaume-Uni.<\/p>\n<p><!--break--><\/p>\n<h2>\nAdieu aux r\u00e9seaux sociaux<\/h2>\n<p>Le retailer, qui a annonc\u00e9 la nouvelle sur Twitter, dit \u00ab <a href=\"http:\/\/La soci\u00e9t\u00e9 de produits cosm\u00e9tiques britannique Lush a d\u00e9cid\u00e9 de supprimer plusieurs de ses comptes sur les r\u00e9seaux sociaux au Royaume-Uni.\" target=\"_blank\" rel=\"noopener\">\u00eatre fatigu\u00e9 de se battre avec les algorithmes <\/a>\u00bb et \u00ab ne pas vouloir payer pour appara\u00eetre dans le fil d\u2019actualit\u00e9s \u00bb. L\u2019enseigne, qui vend des savons parfum\u00e9s artisanaux et autres produits de soins, demande d\u00e9sormais aux clients de prendre contact par mail, par t\u00e9l\u00e9phone ou via son site web.<\/p>\n<p>\nLushUK a 202.000 suiveurs sur Twitter et 569.000 sur Instagram et compte 423.000 likes sur Facebook. L\u2019entreprise a d\u00e9cid\u00e9 de supprimer ce compte sur Facebook, Twitter et Instragram, tout comme Lush Kitchen, Lush Times, Lush Life, Soapbox et Gorilla.<\/p>\n<h2>\nIncompr\u00e9hension<\/h2>\n<p>Cette d\u00e9cision de LushUK fait sourciller bon nombre de marketeurs. La blogueuse de beaut\u00e9 et de mode Leah s\u2019\u00e9tonne que la marque supprime un compte Instagram avec autant de suiveurs. \u00ab En tant que marketeur, je ne comprends pas quelle mouche a piqu\u00e9 les directeurs marketing de Lush pour qu\u2019ils d\u00e9cident de supprimer leur compte Instragram et de dire adieu \u00e0 568.000 suiveurs ! Une absurdit\u00e9. \u00bb<\/p>\n<p>\nA noter que Lush Am\u00e9rique du Nord a r\u00e9agi en twittant que ses canaux resteraient en activit\u00e9.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 de produits cosm\u00e9tiques britannique Lush a d\u00e9cid\u00e9 de supprimer plusieurs de ses comptes sur les r\u00e9seaux sociaux au Royaume-Uni. Adieu aux r\u00e9seaux sociaux Le retailer, qui a annonc\u00e9 la nouvelle sur Twitter, dit \u00ab \u00eatre fatigu\u00e9 de se battre avec les algorithmes \u00bb et \u00ab ne pas vouloir payer pour appara\u00eetre dans le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32590","post","type-post","status-publish","format-standard","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lush renonce aux r\u00e9seaux sociaux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La soci\u00e9t\u00e9 de produits cosm\u00e9tiques britannique Lush a d\u00e9cid\u00e9 de supprimer plusieurs de ses comptes sur les r\u00e9seaux sociaux au Royaume-Uni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/lush-renonce-aux-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lush renonce aux r\u00e9seaux sociaux - 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