{"id":32670,"date":"2019-04-15T14:17:54","date_gmt":"2019-04-15T14:17:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/bonprix-continue-de-croitre\/"},"modified":"2019-04-15T14:17:54","modified_gmt":"2019-04-15T14:17:54","slug":"bonprix-continue-de-croitre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/bonprix-continue-de-croitre\/","title":{"rendered":"Bonprix continue de cro\u00eetre"},"content":{"rendered":"<p>La cha\u00eene de mode allemande Bonprix, filiale d\u2019<strong>Otto Group<\/strong>, a enregistr\u00e9 une croissance de son chiffre d\u2019affaires pour la dixi\u00e8me ann\u00e9e cons\u00e9cutive. L\u2019entreprise a le vent en poupe, surtout en Europe de l\u2019Est. Bonprix est aussi optimiste pour l\u2019ann\u00e9e \u00e0 venir.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Europe de l\u2019Est<\/h2>\n<p>Sur une base comparable, le chiffre d\u2019affaires total de la cha\u00eene de mode a augment\u00e9 de 3,4\u00a0% pour atteindre 1,57\u00a0milliard d\u2019euros. L\u2019entreprise enregistre donc une hausse de son chiffre d\u2019affaires pour la dixi\u00e8me ann\u00e9e cons\u00e9cutive. La croissance a \u00e9t\u00e9 la plus forte en Europe de l\u2019Est, avec des ventes en hausse de plus de 30\u00a0% en Roumanie et en Hongrie et de plus de 20\u00a0% en Pologne.<\/p>\n<p>\u00a0<\/p>\n<p>Sur son march\u00e9 int\u00e9rieur en Allemagne, en revanche, le chiffre d\u2019affaires a l\u00e9g\u00e8rement baiss\u00e9. \u00c0 ce sujet, le d\u00e9taillant \u00e9voque la longueur de l\u2019\u00e9t\u00e9, qui a eu un effet n\u00e9gatif sur les ventes. Par ailleurs, l\u2019impl\u00e9mentation d\u2019un nouveau syst\u00e8me informatique a temporairement emp\u00each\u00e9 l\u2019entreprise d\u2019effectuer autant de promotions que possible. \u00ab\u00a0Nous souhaitions que l\u2019introduction de SAP se d\u00e9roule avec le plus de flexibilit\u00e9 possible, c\u2019est pourquoi nous avons d\u00e9lib\u00e9r\u00e9ment renonc\u00e9 aux activit\u00e9s de marketing et de promotion pendant cette phase\u00a0\u00bb, explique Kai\u00a0Heck, le directeur ex\u00e9cutif, responsable de l\u2019informatique, des finances et des services.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019entreprise Bonprix a \u00e9t\u00e9 fond\u00e9e en\u00a01986, a un effectif de 3900\u00a0travailleurs et est active dans trente pays. Pas moins de 85\u00a0% du chiffre d\u2019affaires est g\u00e9n\u00e9r\u00e9 par le commerce \u00e9lectronique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de mode allemande Bonprix, filiale d\u2019Otto Group, a enregistr\u00e9 une croissance de son chiffre d\u2019affaires pour la dixi\u00e8me ann\u00e9e cons\u00e9cutive. L\u2019entreprise a le vent en poupe, surtout en Europe de l\u2019Est. Bonprix est aussi optimiste pour l\u2019ann\u00e9e \u00e0 venir. \u00a0 Europe de l\u2019Est Sur une base comparable, le chiffre d\u2019affaires total de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32670","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bonprix continue de cro\u00eetre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Duitse modeketen bonprix (Otto Group) zag haar omzet voor het tiende opeenvolgende jaar toenemen. 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