{"id":3270,"date":"2013-06-05T10:49:23","date_gmt":"2013-06-05T10:49:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/kelloggs-va-agrandir-son-usine-malinoise\/"},"modified":"2013-06-05T10:49:23","modified_gmt":"2013-06-05T10:49:23","slug":"kelloggs-va-agrandir-son-usine-malinoise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kelloggs-va-agrandir-son-usine-malinoise\/","title":{"rendered":"Kellogg\u2019s va agrandir son usine malinoise"},"content":{"rendered":"<h2>Le tapioca offre de nouvelles possibilit\u00e9s \u00e0 Kellogg\u2019s<\/h2>\n<p>R\u00e9cemment l\u2019usine de Malines appartenait encore \u00e0 Procter &amp; Gamble, qui y fabriquait ses chips Pringles. La production de snacks ne faisant pas partie de la gamme classique de Procter &amp; Gamble, le groupe a d\u00e9cid\u00e9 en juin 2012 de vendre l\u2019usine \u00e0 Kellogg\u2019s.<\/p>\n<p>D\u00e9sormais Kellog\u2019s y produira ses Special K Crackers. Ceux-ci sont fabriqu\u00e9s avec du tapioca, contrairement aux produits Pringles, pr\u00e9par\u00e9s \u00e0 base de f\u00e9cule de pommes de terre. Les chips \u00e0 base de tapioca contenant nettement moins de calories, l\u2019entreprise entend ainsi attirer un autre groupe-cible,\u00a0 soucieux d\u2019une alimentation saine.<\/p>\n<h2>\n<br \/>Exportation jusqu\u2019en Australie<\/h2>\n<p>Dans un premier temps la production des crackers sera destin\u00e9e au march\u00e9 de l\u2019Europe de l\u2019Ouest, pour ensuite s\u2019attaquer au march\u00e9 de l\u2019Europe centrale et de l\u2019Est et m\u00eame au march\u00e9 australien. Kellogg\u2019s souhaite d\u00e9marrer trois lignes de production d\u2019ici deux ans. Le timing d\u00e9pendra de la demande du march\u00e9. Le co\u00fbt d\u2019installation de chaque ligne de production est estim\u00e9 \u00e0 15 millions d\u2019euros. Pour l\u2019Europe il s\u2019agit d\u2019un mode de production totalement nouveau : pour l\u2019instant seuls les Etats-Unis disposent d\u2019installations appropri\u00e9es pour le traitement du tapioca.<\/p>\n<p>\u00a0<\/p>\n<p>Selon le dossier introduit aupr\u00e8s du gouvernement flamand, la production pourrait g\u00e9n\u00e9rer 50 emplois fixes suppl\u00e9mentaires, avec en plus le recrutement de 108 int\u00e9rimaires aux moments de pointe. Actuellement Kellogg\u2019s emploie quelque 600 personnes sur son site de Malines, o\u00f9 sont produits les chips Pringles dans plus de 40 go\u00fbts diff\u00e9rents, destin\u00e9s \u00e0 l\u2019Europe,\u00a0 au Moyen-Orient et \u00e0 l\u2019Afrique.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le tapioca offre de nouvelles possibilit\u00e9s \u00e0 Kellogg\u2019s R\u00e9cemment l\u2019usine de Malines appartenait encore \u00e0 Procter &amp; Gamble, qui y fabriquait ses chips Pringles. La production de snacks ne faisant pas partie de la gamme classique de Procter &amp; Gamble, le groupe a d\u00e9cid\u00e9 en juin 2012 de vendre l\u2019usine \u00e0 Kellogg\u2019s. D\u00e9sormais Kellog\u2019s y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kellogg\u2019s va agrandir son usine malinoise - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/kelloggs-va-agrandir-son-usine-malinoise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kellogg\u2019s va agrandir son usine malinoise - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le tapioca offre de nouvelles possibilit\u00e9s \u00e0 Kellogg\u2019s R\u00e9cemment l\u2019usine de Malines appartenait encore \u00e0 Procter &amp; Gamble, qui y fabriquait ses chips Pringles. La production de snacks ne faisant pas partie de la gamme classique de Procter &amp; Gamble, le groupe a d\u00e9cid\u00e9 en juin 2012 de vendre l\u2019usine \u00e0 Kellogg\u2019s. 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