{"id":32756,"date":"2019-04-18T13:18:59","date_gmt":"2019-04-18T13:18:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/beter-bed-continue-de-souffrir-du-scandale-allemand-2\/"},"modified":"2019-04-18T13:18:59","modified_gmt":"2019-04-18T13:18:59","slug":"beter-bed-continue-de-souffrir-du-scandale-allemand-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/beter-bed-continue-de-souffrir-du-scandale-allemand-2\/","title":{"rendered":"Beter Bed continue de souffrir du scandale allemand"},"content":{"rendered":"<p>Apr\u00e8s une ann\u00e9e pleine de nuits blanches, le vendeur de lits et de matelas <strong>Beter Bed<\/strong> voit apparaitre les premiers signes de reprise, bien que la lourde r\u00e9organisation en Allemagne continue \u00e0 signifier une baisse substantielle du chiffre d&rsquo;affaires.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Matratzen Concord reste un cas probl\u00e9matique<\/h2>\n<p>L&rsquo;ann\u00e9e derni\u00e8re, Beter Bed a annonc\u00e9 une r\u00e9organisation majeure de sa filiale Matratzen Concord, active en Allemagne, en Autriche et en Suisse, ce qui a entrain\u00e9 la fermeture de 15 % des magasins.\u00a0 Malgr\u00e9 cela, le chiffre d&rsquo;affaires des autres magasins en Allemagne continue de baisser en raison de la concurrence f\u00e9roce et du scandale du poison.<\/p>\n<p>\u00a0<\/p>\n<p>Afin d&rsquo;acc\u00e9l\u00e9rer le processus de reprise, la cha\u00eene proc\u00e8de actuellement \u00e0 un changement de direction : John Kruijssen, pr\u00e9sident de Beter Bed, et Hugo van den Ochtend, directeur financier, ainsi qu&rsquo;un responsable externe du redressement, prendront eux-m\u00eames la direction de Matratzen Concord.<\/p>\n<p>\u00a0<\/p>\n<h2>Chiffre d&rsquo;affaires trimestriel en baisse de plus de 10 %<\/h2>\n<p>Les chiffres trimestriels publi\u00e9s par le groupe montrent que la situation n&rsquo;est toujours pas sous contr\u00f4le. En Allemagne, en Autriche et en Suisse, le chiffre d&rsquo;affaires atteignait 47,2 millions d&rsquo;euros au cours des trois premiers mois, repr\u00e9sentant une baisse de 20,5 %. Le chiffre d\u2019affaires aux Pays-Bas et en Belgique s\u2019est stabilis\u00e9 \u00e0 44 million d&rsquo;euros. La croissance en Su\u00e8de (+18 % \u00e0 un peu moins de 6 millions d&rsquo;euros) ne peut emp\u00eacher le chiffre d&rsquo;affaires total du groupe de plonger de 10 % pour atteindre 97,5 millions d&rsquo;euros.<\/p>\n<p>\u00a0<\/p>\n<p>Le directeur John Kruijssen voit cependant les \u00ab\u00a0premiers r\u00e9sultats positifs de la performance sous-jacente\u00a0\u00bb dans la filiale allemande. En outre, il semble que les carnets de commandes pour le deuxi\u00e8me trimestre dans toutes les r\u00e9gions &#8211; y compris les r\u00e9gions germanophones &#8211; soient mieux remplis qu&rsquo;un an auparavant. Les canaux de vente en gros et en ligne se d\u00e9veloppent \u00e9galement en parall\u00e8le. \u00ab\u00a0Nous sommes confiants que les changements apport\u00e9s conduiront \u00e0 une croissance du chiffre d&rsquo;affaires de 4 \u00e0 5% sur une base comparable, avec une marge d&rsquo;EBITDA de 7 \u00e0 9% \u00e0 moyen terme\u00a0\u00bb, rassure le directeur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une ann\u00e9e pleine de nuits blanches, le vendeur de lits et de matelas Beter Bed voit apparaitre les premiers signes de reprise, bien que la lourde r\u00e9organisation en Allemagne continue \u00e0 signifier une baisse substantielle du chiffre d&rsquo;affaires. \u00a0 Matratzen Concord reste un cas probl\u00e9matique L&rsquo;ann\u00e9e derni\u00e8re, Beter Bed a annonc\u00e9 une r\u00e9organisation majeure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beter Bed continue de souffrir du scandale allemand - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na een jaar vol slapeloze nachten ziet beddenverkoper Beter Bed de eerste schuchtere tekenen van herstel. 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