{"id":32772,"date":"2019-04-19T10:06:29","date_gmt":"2019-04-19T10:06:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/zalando-lance-beauty-en-belgique\/"},"modified":"2019-04-19T10:06:29","modified_gmt":"2019-04-19T10:06:29","slug":"zalando-lance-beauty-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-lance-beauty-en-belgique\/","title":{"rendered":"Zalando lance Beauty en Belgique"},"content":{"rendered":"<p>Apr\u00e8s un lancement r\u00e9ussi en Allemagne, en Autriche et en Pologne l&rsquo;ann\u00e9e derni\u00e8re, la gamme Beauty de <strong>Zalando <\/strong>est d\u00e9sormais \u00e9galement disponible en Belgique, au Danemark, en France, en Italie et en Su\u00e8de. Le lancement s&rsquo;accompagne d&rsquo;une nouvelle campagne.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nUn look complet<\/h2>\n<p>\u00a0\u00ab Le lancement de la cat\u00e9gorie \u2018Beauty\u2019 chez Zalando est une \u00e9tape logique pour devenir le point de d\u00e9part de la mode et des produits lifestyle en Europe. La gamme beauty permet \u00e0 nos clients de commander un look complet &#8211; v\u00eatements, accessoires, chaussures et cosm\u00e9tiques &#8211; de mani\u00e8re efficace et imm\u00e9diate. L&rsquo;objectif est d&rsquo;int\u00e9grer les produits de beaut\u00e9 dans l&rsquo;exp\u00e9rience d&rsquo;achat de chacun. Nous constatons qu&rsquo;il y a une demande en ce sens. 60% de nos clients beauty commandent \u00e9galement des v\u00eatements lorsqu&rsquo;ils font leurs achats de produits de beaut\u00e9. Cela signifie que 3 panier beauty sur 5 contiennent des v\u00eatements, des chaussures ou des accessoires \u00bb, selon Pamela Wade-Lehman, directrice de la division.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>La gamme Zalando Beauty comprend plus de 6.500 produits de plus de 200 marques diff\u00e9rentes, tant des marques internationales renomm\u00e9es que des marques de niche. L&rsquo;entreprise allemande promet une gamme de produits de soins de la peau innovants, de nouveaux gadgets de maquillage \u00e9tincelants et les derniers produits de soins pour hommes. Pour soutenir ce lancement, la campagne \u2018Unleash your Beauty\u2019 a \u00e9t\u00e9 lanc\u00e9e dans les huit pays o\u00f9 la gamme est d\u00e9sormais disponible. Cette campagne permet \u00e0 la marque d\u2019offrir une vision inclusive du concept de \u2018beaut\u00e9\u2019.<br \/>\n\u00a0<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un lancement r\u00e9ussi en Allemagne, en Autriche et en Pologne l&rsquo;ann\u00e9e derni\u00e8re, la gamme Beauty de Zalando est d\u00e9sormais \u00e9galement disponible en Belgique, au Danemark, en France, en Italie et en Su\u00e8de. Le lancement s&rsquo;accompagne d&rsquo;une nouvelle campagne. \u00a0 Un look complet \u00a0\u00ab Le lancement de la cat\u00e9gorie \u2018Beauty\u2019 chez Zalando est une \u00e9tape [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando lance Beauty en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s son lancement en Allemagne, en Autriche 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