{"id":32808,"date":"2019-04-23T08:34:36","date_gmt":"2019-04-23T08:34:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-dirigeant-de-kraft-heinz-doit-quitter-lentreprise-un-directeur-dab-inbev-le-remplace\/"},"modified":"2019-04-23T08:34:36","modified_gmt":"2019-04-23T08:34:36","slug":"le-dirigeant-de-kraft-heinz-doit-quitter-lentreprise-un-directeur-dab-inbev-le-remplace","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-dirigeant-de-kraft-heinz-doit-quitter-lentreprise-un-directeur-dab-inbev-le-remplace\/","title":{"rendered":"Le dirigeant de Kraft Heinz doit quitter l\u2019entreprise, un directeur d\u2019AB InBev le remplace"},"content":{"rendered":"<p>D\u00e8s le 1er juillet, Bernardo Hees, le PDG de <strong>Kraft Heinz<\/strong>, sera remplac\u00e9 par Miguel Patricio, actuellement directeur marketing chez <strong>AB InBev<\/strong>. Hees paie ainsi le prix des r\u00e9cents mauvais r\u00e9sultats.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>La crise<\/h2>\n<p>Kraft Heinz traverse une p\u00e9riode turbulente. L\u2019an dernier, le g\u00e9ant de l&rsquo;alimentation a r\u00e9alis\u00e9 des performances bien inf\u00e9rieures aux attentes. L&rsquo;entreprise s&rsquo;est m\u00eame retrouv\u00e9e <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-en-difficult%C3%A9s-en-raison-de-chiffres-d%C3%A9ficitaires\" target=\"_blank\" rel=\"noopener\">dans le rouge<\/a> en raison d&rsquo;une forte d\u00e9pr\u00e9ciation de la valeur de certaines marques. Pour couronner le tout, la SEC, l&rsquo;organisme de surveillance des march\u00e9s boursiers, a d\u00e9cid\u00e9 d&rsquo;examiner de pr\u00e8s les comptes de la multinationale.<\/p>\n<p>\u00a0<\/p>\n<p>La crise dans laquelle se trouve Kraft Heinz <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/ab-inbev-manager-wordt-ceo-kraft-heinz\/10119310.html\" target=\"_blank\" rel=\"noopener\">entra\u00eene la d\u00e9mission de Hees<\/a>. Le Portugais Miguel Patricio, qui travaille chez AB InBev depuis 1998, lui succ\u00e9dera d\u00e8s le 1er juillet. Il exerce actuellement la fonction de directeur marketing chez le g\u00e9ant de la bi\u00e8re.<\/p>\n<p>\u00a0<\/p>\n<p>Ce n&rsquo;est pas par hasard que quelqu&rsquo;un de chez AB InBev a \u00e9t\u00e9 nomm\u00e9 au poste de PDG. Kraft Heinz est largement contr\u00f4l\u00e9 par le fonds d&rsquo;investissement 3G Capital qui, avec Berkshire Hathaway, d\u00e9tient presque la moiti\u00e9 des actions du g\u00e9ant alimentaire. Parall\u00e8lement, 3G Capital est \u00e9galement un important actionnaire d&rsquo;AB InBev.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e8s le 1er juillet, Bernardo Hees, le PDG de Kraft Heinz, sera remplac\u00e9 par Miguel Patricio, actuellement directeur marketing chez AB InBev. Hees paie ainsi le prix des r\u00e9cents mauvais r\u00e9sultats. \u00a0 La crise Kraft Heinz traverse une p\u00e9riode turbulente. L\u2019an dernier, le g\u00e9ant de l&rsquo;alimentation a r\u00e9alis\u00e9 des performances bien inf\u00e9rieures aux attentes. L&rsquo;entreprise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le dirigeant de Kraft Heinz doit quitter l\u2019entreprise, un directeur d\u2019AB InBev le remplace - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u00e8s le 1er juillet, Bernardo Hees, le PDG de Kraft Heinz, sera remplac\u00e9 par Miguel Patricio, actuellement directeur marketing chez AB InBev.\" 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