{"id":32839,"date":"2019-04-24T07:51:24","date_gmt":"2019-04-24T07:51:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-beyond-burger-disponible-au-rayon-viande-chez-delhaize-et-albert-heijn-2\/"},"modified":"2019-04-24T07:51:24","modified_gmt":"2019-04-24T07:51:24","slug":"le-beyond-burger-disponible-au-rayon-viande-chez-delhaize-et-albert-heijn-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-beyond-burger-disponible-au-rayon-viande-chez-delhaize-et-albert-heijn-2\/","title":{"rendered":"Le \u2018Beyond Burger\u2019 disponible au rayon viande chez Delhaize et Albert Heijn"},"content":{"rendered":"<p>Le burger v\u00e9g\u00e9tal du producteur californien <strong>Beyond Meat <\/strong>est d\u00e9sormais en vente au supermarch\u00e9 en Belgique et aux Pays-Bas. Le\u00a0 produit vise avant tout les mangeurs de viande et tient \u00e0 avoir sa place en boucherie. Parall\u00e8lement l\u2019entreprise annonce son entr\u00e9e en bourse.<\/p>\n<p><!--break--><\/p>\n<h2>\nV\u00e9g\u00e9tal et sans allerg\u00e8nes<\/h2>\n<p>Le Beyond Burger promet une exp\u00e9rience gustative similaire au b\u0153uf, tout en offrant les avantages de l\u2019alimentation v\u00e9g\u00e9tale pour la sant\u00e9 et l\u2019environnement. Ce burger est le premier \u00e0 ne contenir aucun allerg\u00e8ne : sans gluten, ni soja, ni organismes g\u00e9n\u00e9tiquement modifi\u00e9s. Il est pr\u00e9par\u00e9 \u00e0 base de simples ingr\u00e9dients frais v\u00e9g\u00e9taux : les pois fournissent les prot\u00e9ines, les betteraves rouges lui conf\u00e8rent son aspect rouge charnu, l\u2019huile de coco et la f\u00e9cule de pomme de terre lui donne sa texture et son caract\u00e8re juteux.<\/p>\n<p>\nAu Benelux les produits de Beyond Meat sont commercialis\u00e9s par le sp\u00e9cialiste de la viande <strong>Zandbergen World\u2019s Finest Meat<\/strong>. \u00ab Nous ne nous consid\u00e9rons plus comme une entreprise de viande, mais comme une entreprise de prot\u00e9ines \u00bb, indique le Product Manager Willem Spigt. En Belgique le Beyond Burger \u00e9tait d\u00e9j\u00e0 servi dans certaines cha\u00eenes horeca, comme <strong>Greenway <\/strong>et <strong>Ellis Gourmet Burger<\/strong>, mais \u00e0 partir du 25 avril il sera \u00e9galement en vente dans cinq magasins pilotes de <strong>Delhaize<\/strong> et \u00e0 partir du 29 avril chez <strong>Albert Heijn<\/strong>, au prix indicatif de 5,99 euros.<\/p>\n<h2>\nIntroduction en bourse<\/h2>\n<p>Rien d\u2019\u00e9tonnant \u00e0 ce que le Beyond Burger ait \u00e9t\u00e9 d\u00e9velopp\u00e9 \u00e0 Silicon Valley: le fabricant Beyond Meat se profile comme une entreprise technologique et peut compter sur le soutien financier de c\u00e9l\u00e8bres investisseurs comme Bill Gates et Leonardo DiCaprio, mais \u00e9galement du plus grand fabricant de viande aux Etats-Unis, <strong>Tyson Foods<\/strong>. Le produit s\u2019adresse aux mangeurs de viande et aux flexitariens et tient \u00e0 avoir sa place au rayon boucherie du supermarch\u00e9, aux c\u00f4t\u00e9s des burgers de b\u0153uf. \u00ab Les v\u00e9gans ne repr\u00e9sentent nulle part\u00a0 plus de 5% de la population, mais nous percevons une part de march\u00e9 potentielle d\u2019au moins 15% pour la viande v\u00e9g\u00e9tale \u00bb, explique le directeur international des ventes Ihab Leheta. \u00ab Aux Etats-Unis 93% de nos acheteurs sont des carnivores. En fait il s\u2019agit de viande, mais fabriqu\u00e9e \u00e0 base de plantes. \u00bb L\u2019entreprise a \u00e9galement d\u00e9velopp\u00e9 des saucisses et du hach\u00e9 v\u00e9g\u00e9taux.<\/p>\n<p>\nBeyond Meat a \u00e9t\u00e9 fond\u00e9 en 2009, est actif dans 15 pays et a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 78 millions d\u2019euros l\u2019an dernier. L\u2019entreprise n\u2019a pas encore g\u00e9n\u00e9r\u00e9 de b\u00e9n\u00e9fice, mais a d\u00e9cid\u00e9 de faire son entr\u00e9e en bourse afin de lever 184 millions de dollars suppl\u00e9mentaires (160 millions d\u2019euros). L\u2019entr\u00e9e en bourse vis\u00e9e valoriserait Beyond Meat \u00e0 un milliard.<\/p>\n<h2>\nConcurrence<\/h2>\n<p>Mais Beyond Meat devra faire face \u00e0 une solide concurrence, car ceci n\u2019est pas le seul grand lancement dans la cat\u00e9gorie des alternatives \u00e0 la viande : la semaine prochaine <strong>Nestl\u00e9<\/strong> lancera son \u2018Incredible Burger\u2019, en r\u00e9action au \u2018Beyond Burger\u2019. Au Benelux le burger du g\u00e9ant suisse sera commercialis\u00e9 sous la marque Garden Gourmet. Le burger est fabriqu\u00e9 \u00e0 base de prot\u00e9ines naturelles de soja et de bl\u00e9 et cr\u00e9pite \u00e0 la cuisson comme un burger classique, para\u00eet-il.<\/p>\n<p>\nEn outre Greenway lance un burger v\u00e9g\u00e9tal, qui au niveau des ingr\u00e9dients est tr\u00e8s similaire au Beyond Burger : pois, betteraves rouges, oignons, graines de colza et huile de tournesol. Ce burger est fabriqu\u00e9 quotidiennement dans un atelier de Diest (Brabant flamand) et est donc 100% belge. Il sera disponible au rayon viande de Delhaize.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le burger v\u00e9g\u00e9tal du producteur californien Beyond Meat est d\u00e9sormais en vente au supermarch\u00e9 en Belgique et aux Pays-Bas. Le\u00a0 produit vise avant tout les mangeurs de viande et tient \u00e0 avoir sa place en boucherie. Parall\u00e8lement l\u2019entreprise annonce son entr\u00e9e en bourse. V\u00e9g\u00e9tal et sans allerg\u00e8nes Le Beyond Burger promet une exp\u00e9rience gustative similaire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le \u2018Beyond Burger\u2019 disponible au rayon viande chez Delhaize et Albert Heijn - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le burger v\u00e9g\u00e9tal du producteur californien Beyond Meat est d\u00e9sormais en vente au supermarch\u00e9 en Belgique et aux Pays-Bas. 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