{"id":32896,"date":"2019-04-25T11:56:36","date_gmt":"2019-04-25T11:56:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-raconte-des-histoires-de-legumes-magiques-2\/"},"modified":"2019-04-25T11:56:36","modified_gmt":"2019-04-25T11:56:36","slug":"delhaize-raconte-des-histoires-de-legumes-magiques-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-raconte-des-histoires-de-legumes-magiques-2\/","title":{"rendered":"Delhaize raconte des histoires de l\u00e9gumes magiques"},"content":{"rendered":"<p>Les l\u00e9gumes enchant\u00e9s de <strong>Delhaize<\/strong> font leur comeback au rayon frais. Ces l\u00e9gumes aux noms magiques, afin de stimuler les enfants \u00e0 en manger, appara\u00eetront d\u00e9sormais dans des histoires audios mettant en sc\u00e8ne le h\u00e9ros Max sur la plan\u00e8te Vegetalia.<\/p>\n<p><!--break--><\/p>\n<h2>\nHistoires audios lues par des Belges connus<\/h2>\n<p>Chez Delhaize les chicons se transforment \u00e0 nouveau en dents de dragons et les carottes en fus\u00e9es volantes. Vu l\u2019\u00e9norme succ\u00e8s\u00a0 de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-monde-enchant%C3%A9-des-l%C3%A9gumes-chez-delhaize\" target=\"_blank\" rel=\"noopener\">l\u2019action des \u2018l\u00e9gumes magiques\u2019 l\u2019an dernier <\/a>\u2013 durant l\u2019action la quantit\u00e9 de l\u00e9gumes enchant\u00e9s vendus a doubl\u00e9 \u2013 le distributeur remet \u00e7a en lan\u00e7ant une campagne selon un nouveau concept.<\/p>\n<p>\nCette ann\u00e9e Delhaize a voulu cr\u00e9er \u00ab un univers magique qui attire l\u2019attention dans les rayons \u00bb et qui se d\u00e9clinera \u00e9galement online : \u00e0 partir du 2 mai durant six semaines les clients pourront \u00e9couter les aventures de Max sur la plan\u00e8te Vegetalia. Les \u00e9pisodes seront diffus\u00e9s via Apple Podcasts, Deezer, Spotify et YouTube.\u00a0 Les histoires seront lues pas des Belges connus, notamment Charlie Dupont, Sandrine Henry et St\u00e9phanie Van Vyve qui pr\u00eateront leur voix aux personnages de la version fran\u00e7aise ; tandis que Ben Segers et Pieter Embrechts, entre autres, interpr\u00e9teront les personnages en n\u00e9erlandais.\u00a0<\/p>\n<h2>\nPromotions et dessins<\/h2>\n<p>D\u00e9sormais les l\u00e9gumes enchant\u00e9s seront essentiellement vendus en vrac pour des raisons \u00e9cologiques.\u00a0 Leur nom magique sera affich\u00e9 en rayon devant le produit en question. Des dessins racontant les histoires des l\u00e9gumes magiques seront suspendus en magasin. En outre Delhaize a pr\u00e9vu des posters, sur lesquels les enfants pourront coller un autocollant \u00e0 chaque qu\u2019ils auront mang\u00e9 un l\u00e9gume magique. Chaque semaine le l\u00e9gume magique jouant le r\u00f4le principal dans l\u2019histoire audio sera en promotion pour inciter les parents \u00e0 en acheter.<\/p>\n<p>\nCette initiative s\u2019inscrit dans le cadre de la strat\u00e9gie \u2018Du c\u00f4te de ma vie\u2019 du distributeur, qui pr\u00e9cise qu\u2019\u00e0 peine 5% de la population belge consomme la quantit\u00e9 quotidienne recommand\u00e9e de 550 g de fruits et l\u00e9gumes. Chez les enfants ce pourcentage est encore plus bas : dans la cat\u00e9gorie d\u2019\u00e2ge de 6 \u00e0 17 ans presqu\u2019aucun enfant n\u2019en mange pas suffisamment.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les l\u00e9gumes enchant\u00e9s de Delhaize font leur comeback au rayon frais. Ces l\u00e9gumes aux noms magiques, afin de stimuler les enfants \u00e0 en manger, appara\u00eetront d\u00e9sormais dans des histoires audios mettant en sc\u00e8ne le h\u00e9ros Max sur la plan\u00e8te Vegetalia. Histoires audios lues par des Belges connus Chez Delhaize les chicons se transforment \u00e0 nouveau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize raconte des histoires de l\u00e9gumes magiques - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les l\u00e9gumes enchant\u00e9s de Delhaize font leur comeback au rayon frais. 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