{"id":32980,"date":"2019-05-02T08:01:53","date_gmt":"2019-05-02T08:01:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zalando-augmentation-du-nombre-de-visiteurs-et-dacheteurs\/"},"modified":"2019-05-02T08:01:53","modified_gmt":"2019-05-02T08:01:53","slug":"zalando-augmentation-du-nombre-de-visiteurs-et-dacheteurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-augmentation-du-nombre-de-visiteurs-et-dacheteurs\/","title":{"rendered":"Zalando : augmentation du nombre de visiteurs et d\u2019acheteurs"},"content":{"rendered":"<p>Au premier trimestre de 2019 <strong>Zalando<\/strong> a vu progresser tant son chiffre d\u2019affaires que son b\u00e9n\u00e9fice d\u2019exploitation. L\u2019e-tailer attire davantage de clients, qui commandent plus fr\u00e9quemment.<\/p>\n<p><!--break--><\/p>\n<h2>Poursuite de la croissance<\/h2>\n<p>Zalando a r\u00e9alis\u00e9 un excellent premier trimestre. <a href=\"https:\/\/corporate.zalando.com\/en\/investor-relations\/en\/press-releases\/zalando-starts-2019-strong-and-profitable-growth\" target=\"_blank\" rel=\"noopener\">Ses revenus ont progress\u00e9 de 15,2% \u00e0 1,38 milliard d\u2019euros<\/a>. Le nombre de clients actifs a augment\u00e9 de 14,1% et le nombre de visites du site a grimp\u00e9 de pas moins de 29,5%. Durant les trois premiers mois de l\u2019ann\u00e9e 924 millions d\u2019internautes se sont rendus sur le webshop de Zalando.<\/p>\n<p>\nLe b\u00e9n\u00e9fice d\u2019exploitation (EBIT) s\u2019est \u00e9tabli \u00e0 6,4 millions d\u2019euros, contre 0,4 million d\u2019euros durant la m\u00eame p\u00e9riode un an plus t\u00f4t. Il y a quelques semaines le g\u00e9ant online de la mode avait d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-tire-profit-des-nouvelles-conditions-de-retour\" target=\"_blank\" rel=\"noopener\">revu \u00e0 la hausse ses pr\u00e9visions de b\u00e9n\u00e9fice pour le premier trimestre<\/a>. Mais au bout du compte l\u2019entreprise\u00a0 reste en perte \u00e0 hauteur de 17,6 millions d\u2019euros.<\/p>\n<h2>\nPr\u00e9visions<\/h2>\n<p>Le CFO David Schr\u00f6der se dit satisfait : \u00ab Nous sommes contents de nos r\u00e9sultats financiers au premier trimestre, qui d\u00e9montrent le focus sur la croissance et sont conformes \u00e0 nos objectifs annuels. Nous continuerons d\u2019investir dans notre entreprise, avec une plus-value \u00e9lev\u00e9e pour nos clients. \u00bb<\/p>\n<p>\nZalando confirme ses pr\u00e9visions sur l\u2019ensemble de l\u2019ann\u00e9e, \u00e0 savoir une croissance du chiffre d\u2019affaires d\u2019environ 20% et un EBIT compris entre 175 millions et 225 millions d\u2019euros. L\u2019entreprise pr\u00e9voit de nouveaux investissements \u00e0 hauteur de 300 millions d\u2019euros.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au premier trimestre de 2019 Zalando a vu progresser tant son chiffre d\u2019affaires que son b\u00e9n\u00e9fice d\u2019exploitation. L\u2019e-tailer attire davantage de clients, qui commandent plus fr\u00e9quemment. Poursuite de la croissance Zalando a r\u00e9alis\u00e9 un excellent premier trimestre. Ses revenus ont progress\u00e9 de 15,2% \u00e0 1,38 milliard d\u2019euros. Le nombre de clients actifs a augment\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32980","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zalando : augmentation du nombre de visiteurs et d\u2019acheteurs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au premier trimestre de 2019 Zalando a vu progresser tant son chiffre d\u2019affaires que son b\u00e9n\u00e9fice d\u2019exploitation. 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