{"id":32984,"date":"2019-05-02T09:22:01","date_gmt":"2019-05-02T09:22:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/auchan-va-ceder-21-sites-en-france\/"},"modified":"2019-05-02T09:22:01","modified_gmt":"2019-05-02T09:22:01","slug":"auchan-va-ceder-21-sites-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-va-ceder-21-sites-en-france\/","title":{"rendered":"Auchan va c\u00e9der 21 sites en France"},"content":{"rendered":"<p>Les temps sont durs pour <strong>Auchan<\/strong>. D\u00e9but mars le g\u00e9ant fran\u00e7ais de la distribution a annonc\u00e9 une perte de plus de 1,1 milliard d\u2019euros et proc\u00e8de maintenant \u00e0 une vaste r\u00e9organisation.<\/p>\n<p><!--break--><\/p>\n<h2>\n700 \u00e0 800 employ\u00e9s dans l\u2019incertitude<\/h2>\n<p>Apr\u00e8s <strong>Carrefour <\/strong>et <strong>Casino<\/strong>, Auchan est le troisi\u00e8me grand distributeur fran\u00e7ais \u00e0 annoncer une vaste r\u00e9organisation. Le groupe, qui d\u00e9but mars avait fait \u00e9tat <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/auchan-%C3%A0-la-peine-va-r%C3%A9organiser-ses-hypermarch%C3%A9s\" target=\"_blank\" rel=\"noopener\">d\u2019une perte annuelle de plus de 1,1 milliard d\u2019euros <\/a>(sur un chiffre d\u2019affaires annuel\u00a0 d\u2019environ 40 milliards d\u2019euros), avait entam\u00e9 un exercice de rentabilit\u00e9 pour ses 637 magasins et sites commerciaux en France. R\u00e9sultat : une liste de 21 sites d\u00e9ficitaires, dont le groupe ne peut ou ne veut plus compenser les pertes. Parmi ceux-ci figurent 13 supermarch\u00e9s, 4 points de retrait Chronodrive, 2 halles et un hypermarch\u00e9. Les sites concern\u00e9s comptent 700 \u00e0 800 employ\u00e9s.<\/p>\n<p>\nSelon les experts en retail, les distributeurs fran\u00e7ais se sont trop longtemps focalis\u00e9s sur la croissance rapide des m\u00e8tres carr\u00e9s de surfaces de vente. Une strat\u00e9gie qui ne peut perdurer que\u00a0 si le g\u00e2teaux s\u2019agrandit. Mais \u00e0 l\u2019heure o\u00f9 les d\u00e9penses dans les supermarch\u00e9s et hypermarch\u00e9s fran\u00e7ais n\u2019augmentent plus, ce mod\u00e8le a atteint son plafond. \u00ab <a href=\"https:\/\/www.la-croix.com\/Economie\/Entreprises\/Fragilise-Auchan-met-vente-21-sites-France-2019-05-01-1201018988\" target=\"_blank\" rel=\"noopener\">Auchan \u00e9tait jusque-l\u00e0 dans le d\u00e9ni, mais n\u2019a maintenant plus le choix <\/a>\u00bb, explique le sp\u00e9cialiste de la grande distribution Olivier Dauvers dans le journal La Croix.<\/p>\n<h2>\nDavantage de magasins de proximit\u00e9 et d\u2019ind\u00e9pendants<\/h2>\n<p>Auchan a trop tard\u00e9 \u00e0 changer son fusil d\u2019\u00e9paule, comme en t\u00e9moigne son portefeuille de magasins sur son march\u00e9 domestique (dont provient 35% du chiffre d\u2019affaires) : le groupe g\u00e9n\u00e8re encore 80% de son chiffre d\u2019affaires dans ses hypermarch\u00e9s. Dans ce segment Auchan a du mal \u00e0 faire face \u00e0 l\u2019offensive prix de son grand concurrent <strong>Leclerc <\/strong>et \u00e0 la mont\u00e9e des g\u00e9ants online comme <strong>Amazon<\/strong>. De plus, les actions des gilets jaunes qui ne cessent de bloquer l\u2019acc\u00e8s aux grands centres commerciaux, n\u2019ont fait qu\u2019empirer les choses : rien qu\u2019en novembre et d\u00e9cembre Auchan a perdu 140 millions d\u2019euros de chiffre d\u2019affaires.<\/p>\n<p>\n\u00ab Le portefeuille de formats d\u2019Auchan n\u2019est\u00a0 pas en phase avec l\u2019\u00e9poque \u00bb, estime Dauvers. De fait, Auchan compte \u00e0 peine 350 magasins de proximit\u00e9, le segment qui a le vent en poupe et qui de plus g\u00e9n\u00e8re des marges plus \u00e9lev\u00e9es. A titre comparatif : <strong>Intermarch\u00e9<\/strong> en compte d\u00e9j\u00e0 1.600. En outre Auchan, tout comme Carrefour d\u2019ailleurs, compte nettement plus de magasins int\u00e9gr\u00e9s, tandis que des groupes comme Intermarch\u00e9, Leclerc et <strong>Syst\u00e8me U<\/strong> travaillent davantage avec des ind\u00e9pendants, qui g\u00e9n\u00e9ralement s\u2019adaptent plus rapidement aux changement du march\u00e9.<\/p>\n<p>\nLe pr\u00e9sident du directoire Edgar Bonte, aux commandes depuis octobre, continue de croire au potentiel des\u00a0 hypermarch\u00e9s, \u00e0 condition qu\u2019ils se r\u00e9inventent, avec un focus accru sur l\u2019exp\u00e9rience client (horeca, food corners, etc.) et davantage de shop-in-shops en collaboration avec d\u2019autres enseignes de la maison-m\u00e8re Mulliez Holding, dont <strong>Decathlon<\/strong>, <strong>Leroy Merlin <\/strong>ou encore <strong>Kiabi.<\/strong><br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les temps sont durs pour Auchan. D\u00e9but mars le g\u00e9ant fran\u00e7ais de la distribution a annonc\u00e9 une perte de plus de 1,1 milliard d\u2019euros et proc\u00e8de maintenant \u00e0 une vaste r\u00e9organisation. 700 \u00e0 800 employ\u00e9s dans l\u2019incertitude Apr\u00e8s Carrefour et Casino, Auchan est le troisi\u00e8me grand distributeur fran\u00e7ais \u00e0 annoncer une vaste r\u00e9organisation. Le groupe, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-32984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auchan va c\u00e9der 21 sites en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les temps sont durs pour Auchan. 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