{"id":33015,"date":"2019-05-02T13:25:23","date_gmt":"2019-05-02T13:25:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-demantelement-dun-celebre-faussaire-chinois-de-produits-lego\/"},"modified":"2019-05-02T13:25:23","modified_gmt":"2019-05-02T13:25:23","slug":"le-demantelement-dun-celebre-faussaire-chinois-de-produits-lego","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-demantelement-dun-celebre-faussaire-chinois-de-produits-lego\/","title":{"rendered":"Le d\u00e9mant\u00e8lement d\u2019un c\u00e9l\u00e8bre faussaire chinois de produits Lego"},"content":{"rendered":"<p>200 millions de yuans (un peu moins de 30 millions d&rsquo;euros) de <strong>Lego <\/strong>contrefaits ont \u00e9t\u00e9 intercept\u00e9s en Chine. La police chinoise a effectu\u00e9 une descente chez Lepin, un fabricant notoire de faux Lego qui exportait les fameux blocs \u00e0 des prix cass\u00e9s.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\n630.000 bo\u00eetes de Lego<\/h2>\n<p>La police chinoise a fait une descente chez Lepin, un fabricant de blocs de construction qui ressemblent \u00e9trangement aux blocs Lego, et y a <a href=\"https:\/\/www.bbc.com\/news\/world-asia-48076505\" target=\"_blank\" rel=\"noopener\">confisqu\u00e9 des blocs pour un montant de 200 millions de yuans<\/a>, ce qui \u00e9quivaut \u00e0 pr\u00e8s de 630.000 bo\u00eetes. Au cours de cette op\u00e9ration, la police aurait \u00e9galement d\u00e9couvert des plans de lots Lego Star Wars. Selon les rapports de police, l&rsquo;usine situ\u00e9e \u00e0 Shenzhen (pr\u00e8s de Hong Kong) comptait plus de dix lignes de production et 90 moules. Quatre personnes ont \u00e9t\u00e9 arr\u00eat\u00e9es. L\u2019enqu\u00eate polici\u00e8re est en cours.<\/p>\n<p>\u00a0<\/p>\n<p>Selon la BBC, la police de Shanghai traquait le fabricant depuis le mois d\u2019octobre 2018. Avec des prix nettement inf\u00e9rieurs au prix du march\u00e9 de Lego (un jeu Lepin co\u00fbte pr\u00e8s de 2,5 euros, alors que la m\u00eame bo\u00eete Lego peut co\u00fbter jusqu&rsquo;\u00e0 12 euros), le contrefacteur avait d\u00e9j\u00e0 acquis une certaine notori\u00e9t\u00e9 parmi les fans et les collectionneurs de Lego.<\/p>\n<p>\u00a0<\/p>\n<h2>La Chine m\u00e8ne le combat contre la contrefa\u00e7on<\/h2>\n<p>Il est frappant de constater que l&rsquo;entreprise ne pr\u00e9tend pas \u00eatre Lego. Elle vend les lots sous sa propre marque Lepin, m\u00eame si les emballages et les produits sont tr\u00e8s similaires. En plus des apparentes imitations Star Wars, on y a \u00e9galement trouv\u00e9 des lots bas\u00e9s sur le nouveau \u00ab Lego Movie 2 \u00bb, mais sous l\u2019appellation \u00ab The Lepin Bricks 2 \u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Ces derniers temps, la Chine tente de prendre des mesures plus s\u00e9v\u00e8res contre les atteintes aux droits de propri\u00e9t\u00e9 intellectuelle. L&rsquo;an dernier, un nombre record de poursuites judiciaires ont \u00e9t\u00e9 intent\u00e9es autour de cette question \u00e9pineuse. L\u2019entreprise Lego est certainement tr\u00e8s satisfaite de l&rsquo;\u00e9limination de la concurrence, car en 2017, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/lego-mise-sur-la-croissance-en-orient-et-en-afrique-apr%C3%A8s-une-baisse-du-ca\" target=\"_blank\" rel=\"noopener\">le fabricant de jouets a d\u00fb admettre une baisse de son chiffre d&rsquo;affaires et de ses b\u00e9n\u00e9fices pour la premi\u00e8re fois en 13 ans<\/a>. Depuis, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/meer-omzet-en-winst-voor-lego\" target=\"_blank\" rel=\"noopener\">l\u2019entreprise danoise de blocs de construction renoue avec la croissance<\/a>.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>200 millions de yuans (un peu moins de 30 millions d&rsquo;euros) de Lego contrefaits ont \u00e9t\u00e9 intercept\u00e9s en Chine. La police chinoise a effectu\u00e9 une descente chez Lepin, un fabricant notoire de faux Lego qui exportait les fameux blocs \u00e0 des prix cass\u00e9s. \u00a0 630.000 bo\u00eetes de Lego La police chinoise a fait une descente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le d\u00e9mant\u00e8lement d\u2019un c\u00e9l\u00e8bre faussaire chinois de produits Lego - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En Chine, une descente de police chez Lepin a permis d\u2019intercepter des Lego contrefaits pour un montant de 30 millions d\u2019euros. 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