{"id":33027,"date":"2019-05-03T07:40:13","date_gmt":"2019-05-03T07:40:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zalando-initie-les-frais-dexpedition-en-scandinavie-2\/"},"modified":"2019-05-03T07:40:13","modified_gmt":"2019-05-03T07:40:13","slug":"zalando-initie-les-frais-dexpedition-en-scandinavie-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-initie-les-frais-dexpedition-en-scandinavie-2\/","title":{"rendered":"Zalando introduit les frais d\u2019exp\u00e9dition en Scandinavie"},"content":{"rendered":"<p>Longtemps les livraisons et les retours gratuits ont \u00e9t\u00e9 la marque de fabrique de <strong>Zalando<\/strong>, mais afin d&rsquo;augmenter sa rentabilit\u00e9, la boutique de mode en ligne allemande introduit des frais de port pour un nombre croissant de pays. Aujourd&rsquo;hui, c\u2019est au tour des pays scandinaves.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nUn montant minimum de commande<\/h2>\n<p>La politique du \u2018tout gratuit\u2019 de la cha\u00eene de mode berlinoise semble prendre fin d\u00e9finitivement. Apr\u00e8s avoir d\u00e9cid\u00e9 de facturer des frais d&rsquo;exp\u00e9dition pour les petites commandes en Italie, puis en Irlande, en Espagne et au Royaume-Uni, Zalando va <a href=\"https:\/\/www.gruenderszene.de\/business\/zalando-versandgebuehr\" target=\"_blank\" rel=\"noopener\">introduire ce m\u00eame syst\u00e8me dans les pays scandinaves ces prochaines semaines<\/a>. Pr\u00e8s de la moiti\u00e9 des march\u00e9s de Zalando seraient soumis \u00e0 des frais d\u2019exp\u00e9dition.<\/p>\n<p>\u00a0<\/p>\n<p>Le PDG Rubin Ritter a pr\u00e9cis\u00e9 que l&rsquo;introduction d&rsquo;un montant minimum de commande (pour \u00e9viter les frais d&rsquo;exp\u00e9dition) n&rsquo;avait aucun impact n\u00e9gatif sur la satisfaction des clients dans les pays concern\u00e9s. Il a toutefois ajout\u00e9 que rien ne changera pour l&rsquo;Allemagne, l&rsquo;Autriche et la Suisse pour l&rsquo;instant. On ne conna\u00eet pas les intentions pour le Benelux.<\/p>\n<p>\u00a0<\/p>\n<h2>La rentabilit\u00e9<\/h2>\n<p>L&rsquo;entreprise a connu une croissance spectaculaire en plus de dix ans d&rsquo;existence, ce en partie gr\u00e2ce \u00e0 l\u2019offre gratuite des livraisons et des retours. Pourtant, cette gratuit\u00e9 p\u00e8se de plus en plus sur les b\u00e9n\u00e9fices du groupe. Les clients commandent souvent de plus petites quantit\u00e9s via leur smartphone et les frais d&rsquo;exp\u00e9dition ont fortement augment\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>Zalando vient de d\u00e9voiler ses r\u00e9sultats trimestriels. Le r\u00e9sultat d&rsquo;exploitation (EBIT) <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-augmentation-du-nombre-de-visiteurs-et-d%E2%80%99acheteurs\" target=\"_blank\" rel=\"noopener\">a augment\u00e9 \u00e0 6,4 millions d&rsquo;euros<\/a> (par rapport \u00e0 0,4 million d&rsquo;euros l\u2019an dernier). Le chiffre d&rsquo;affaires total du g\u00e9ant de la mode en ligne s\u2019\u00e9l\u00e8ve \u00e0 1,38 milliard d&rsquo;euros.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019entreprise allemande s&rsquo;attend \u00e9galement \u00e0 une croissance de sa formule pour membres payants, Zalando Plus, qui est d\u00e9j\u00e0 disponible en Allemagne et qui sera \u00e9galement test\u00e9e en France, en Italie et en Suisse dans les prochains mois. Avec le programme Plus, Zalando, comme <strong>Amazon Prime<\/strong>, essaie de fid\u00e9liser sa client\u00e8le. Pour une cotisation annuelle de 15 euros, les membres de Zalando Plus b\u00e9n\u00e9ficient notamment <a href=\"https:\/\/www.zalando.de\/zalandoplus\/\" target=\"_blank\" rel=\"noopener\">d&rsquo;une livraison acc\u00e9l\u00e9r\u00e9e, de conseils de style personnalis\u00e9s et d&rsquo;offres exclusives<\/a>.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longtemps les livraisons et les retours gratuits ont \u00e9t\u00e9 la marque de fabrique de Zalando, mais afin d&rsquo;augmenter sa rentabilit\u00e9, la boutique de mode en ligne allemande introduit des frais de port pour un nombre croissant de pays. Aujourd&rsquo;hui, c\u2019est au tour des pays scandinaves. \u00a0 Un montant minimum de commande La politique du \u2018tout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33027","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zalando introduit les frais d\u2019exp\u00e9dition en Scandinavie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Longtemps les retours gratuits ont \u00e9t\u00e9 la marque de fabrique de Zalando, mais la rentabilit\u00e9 oblige le g\u00e9ant de la mode en ligne \u00e0 facturer de plus en plus les frais de port.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-initie-les-frais-dexpedition-en-scandinavie-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando introduit les frais d\u2019exp\u00e9dition en Scandinavie - 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