{"id":33099,"date":"2019-05-07T09:41:51","date_gmt":"2019-05-07T09:41:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/youtube-devient-un-centre-commercial\/"},"modified":"2019-05-07T09:41:51","modified_gmt":"2019-05-07T09:41:51","slug":"youtube-devient-un-centre-commercial","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/youtube-devient-un-centre-commercial\/","title":{"rendered":"YouTube devient un centre commercial"},"content":{"rendered":"<p><strong>Google <\/strong>int\u00e8gre des liens de shopping dans les vid\u00e9os de sa plateforme <strong>YouTube<\/strong>. Le g\u00e9ant d\u2019internet recherche de nouvelles sources de revenus pour faire face \u00e0 la concurrence accrue d\u2019Amazon sur le march\u00e9 des annonces publicitaires.<\/p>\n<p><!--break--><\/p>\n<h2>Google Express<\/h2>\n<p>Pour l\u2019instant <a href=\"https:\/\/consent.yahoo.com\/collectConsent?sessionId=3_cc-session_2269da13-a666-4fde-87e4-02d234b1e497&amp;lang=en-US&amp;inline=false\" target=\"_blank\" rel=\"noopener\">il s\u2019agit d\u2019un test<\/a>. Dans certaines circonstances les internautes qui regardent une vid\u00e9o sur YouTube, verront appara\u00eetre des annonces publicitaires pour certains produits. En cliquant sur le lien, l\u2019internaute est\u00a0 directement orient\u00e9 vers Google Express et non pas vers l\u2019annonceur. Cette plateforme de vente est comparable \u00e0 Google Shopping chez nous : elle regroupe 1300 commer\u00e7ants et demande une commission de 12% lorsque le lien aboutit \u00e0 une vente.<\/p>\n<p>\nCette initiative de Google n\u2019a rien d\u2019\u00e9tonnant, sachant que l\u2019entreprise est confront\u00e9e \u00e0 une concurrence accrue, principalement d\u2019Amazon, qui repr\u00e9sente une s\u00e9rieuse menace. Google d\u00e9pend en grande partie des revenus publicitaires, march\u00e9 dont Amazon s\u2019accapare d\u00e9j\u00e0 10 milliards de dollars (9 milliards d\u2019euros) sur base annuelle.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google int\u00e8gre des liens de shopping dans les vid\u00e9os de sa plateforme YouTube. Le g\u00e9ant d\u2019internet recherche de nouvelles sources de revenus pour faire face \u00e0 la concurrence accrue d\u2019Amazon sur le march\u00e9 des annonces publicitaires. Google Express Pour l\u2019instant il s\u2019agit d\u2019un test. Dans certaines circonstances les internautes qui regardent une vid\u00e9o sur YouTube, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube devient un centre commercial - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Google int\u00e8gre des liens de shopping dans les vid\u00e9os de sa plateforme YouTube. 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