{"id":33152,"date":"2019-05-09T07:46:21","date_gmt":"2019-05-09T07:46:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/"},"modified":"2019-05-09T07:46:21","modified_gmt":"2019-05-09T07:46:21","slug":"ikea-ouvre-un-magasin-urbain-au-coeur-de-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/","title":{"rendered":"Ikea ouvre un magasin urbain au c\u0153ur de Paris"},"content":{"rendered":"

Cette semaine Ikea a inaugur\u00e9 solennellement son premier magasin urbain \u00e0 Paris. Depuis quelque temps d\u00e9j\u00e0 le g\u00e9ant su\u00e9dois de l\u2019ameublement teste des concepts de plus petit format en r\u00e9ponse \u00e0 la mont\u00e9e du e-commerce. Avec plus ou moins de succ\u00e8s toutefois \u2026<\/p>\n

<\/p>\n

En centre-ville<\/h2>\n

Le nouveau magasin, situ\u00e9 Place de la Madeleine au c\u0153ur de la capitale fran\u00e7aise, occupe une surface totale de 5400 m\u00b2, r\u00e9partis sur deux \u00e9tages<\/a>. Selon les normes d\u2019Ikea, il s\u2019agit d\u2019un magasin minuscule, puisqu\u2019en moyenne un point de vente Ikea est quatre fois plus grand. Parmi les quelque 10.000 r\u00e9f\u00e9rences de l\u2019enseigne, seules 4.200 sont expos\u00e9es, mais des \u00e9crans tactiles dans le magasin permettent de consulter la totalit\u00e9 de l\u2019assortiment. Seuls 1500 produits sont \u00e0 emporter imm\u00e9diatement, tandis que les autres articles sont livr\u00e9s \u00e0 domicile ou dans un point de retrait.<\/p>\n

\nDepuis quelque temps d\u00e9j\u00e0 le groupe su\u00e9dois teste des concepts de magasin de plus petit format. Certains sont encore plus r\u00e9duits que le nouveau shop parisien et font office de points de service, baptis\u00e9s Planning Studios. Il n\u2019est pas possible d\u2019y acheter des articles, mais on peut y faire dessiner une cuisine ou une chambre \u00e0 coucher personnalis\u00e9e, qui sera ensuite livr\u00e9e \u00e0 domicile. Ikea teste ce concept entre autres \u00e0 Londres, Madrid et Stockholm.<\/p>\n

\nIkea tente ainsi de r\u00e9pondre aux habitudes et besoins changeants des clients et \u00e0 la mont\u00e9e du e-commerce. \u00ab Le nouvel Ikea de la Madeleine est un\u00a0laboratoire d’innovation\u00a0pour nous<\/a>. Nous\u00a0voulons servir les\u00a0gens qui connaissent et aiment Ikea, mais pensent qu\u2019Ikea est trop loin \u00bb, explique le CEO Jesper Brodin. Si la formule s\u00e9duit la client\u00e8le, d\u2019autres magasins de ce type suivront, tant en France qu\u2019ailleurs. En avril dernier Brodin avait laiss\u00e9 entendre que Bruxelles figurait sur la liste.<\/a> Mais ce magasin urbain bruxellois verra-t-il jour ? Pas si s\u00fbr, car l\u2019an dernier Ikea a ferm\u00e9 trois magasins de petit format dans les villes norv\u00e9giennes \u00c5lesund, Oslo et Troms\u00f8.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette semaine Ikea a inaugur\u00e9 solennellement son premier magasin urbain \u00e0 Paris. Depuis quelque temps d\u00e9j\u00e0 le g\u00e9ant su\u00e9dois de l\u2019ameublement teste des concepts de plus petit format en r\u00e9ponse \u00e0 la mont\u00e9e du e-commerce. Avec plus ou moins de succ\u00e8s toutefois \u2026 En centre-ville Le nouveau magasin, situ\u00e9 Place de la Madeleine au c\u0153ur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33152","post","type-post","status-publish","format-standard","hentry","category-maison-deco"],"acf":[],"yoast_head":"\nIkea ouvre un magasin urbain au c\u0153ur de Paris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette semaine Ikea a inaugur\u00e9 solennellement son premier magasin urbain \u00e0 Paris. Depuis quelque temps d\u00e9j\u00e0 le g\u00e9ant su\u00e9dois de l\u2019ameublement teste des concepts de plus petit format en r\u00e9ponse \u00e0 la mont\u00e9e du e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea ouvre un magasin urbain au c\u0153ur de Paris - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Cette semaine Ikea a inaugur\u00e9 solennellement son premier magasin urbain \u00e0 Paris. Depuis quelque temps d\u00e9j\u00e0 le g\u00e9ant su\u00e9dois de l\u2019ameublement teste des concepts de plus petit format en r\u00e9ponse \u00e0 la mont\u00e9e du e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-09T07:46:21+00:00\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Ikea ouvre un magasin urbain au c\u0153ur de Paris\",\"datePublished\":\"2019-05-09T07:46:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\\\/\"},\"wordCount\":359,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"articleSection\":[\"Maison & D\u00e9co\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\\\/\",\"name\":\"Ikea ouvre un magasin urbain au c\u0153ur de Paris - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"datePublished\":\"2019-05-09T07:46:21+00:00\",\"description\":\"Cette semaine Ikea a inaugur\u00e9 solennellement son premier magasin urbain \u00e0 Paris. Depuis quelque temps d\u00e9j\u00e0 le g\u00e9ant su\u00e9dois de l\u2019ameublement teste des concepts de plus petit format en r\u00e9ponse \u00e0 la mont\u00e9e du e-commerce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ikea ouvre un magasin urbain au c\u0153ur de Paris\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ikea ouvre un magasin urbain au c\u0153ur de Paris - RetailDetail BE","description":"Cette semaine Ikea a inaugur\u00e9 solennellement son premier magasin urbain \u00e0 Paris. Depuis quelque temps d\u00e9j\u00e0 le g\u00e9ant su\u00e9dois de l\u2019ameublement teste des concepts de plus petit format en r\u00e9ponse \u00e0 la mont\u00e9e du e-commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/","og_locale":"fr_FR","og_type":"article","og_title":"Ikea ouvre un magasin urbain au c\u0153ur de Paris - RetailDetail BE","og_description":"Cette semaine Ikea a inaugur\u00e9 solennellement son premier magasin urbain \u00e0 Paris. Depuis quelque temps d\u00e9j\u00e0 le g\u00e9ant su\u00e9dois de l\u2019ameublement teste des concepts de plus petit format en r\u00e9ponse \u00e0 la mont\u00e9e du e-commerce.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/","og_site_name":"RetailDetail BE","article_published_time":"2019-05-09T07:46:21+00:00","author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Ikea ouvre un magasin urbain au c\u0153ur de Paris","datePublished":"2019-05-09T07:46:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/"},"wordCount":359,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"articleSection":["Maison & D\u00e9co"],"inLanguage":"fr-FR","copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/","name":"Ikea ouvre un magasin urbain au c\u0153ur de Paris - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"datePublished":"2019-05-09T07:46:21+00:00","description":"Cette semaine Ikea a inaugur\u00e9 solennellement son premier magasin urbain \u00e0 Paris. Depuis quelque temps d\u00e9j\u00e0 le g\u00e9ant su\u00e9dois de l\u2019ameublement teste des concepts de plus petit format en r\u00e9ponse \u00e0 la mont\u00e9e du e-commerce.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-magasin-urbain-au-coeur-de-paris\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Ikea ouvre un magasin urbain au c\u0153ur de Paris"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/33152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=33152"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/33152\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=33152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=33152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=33152"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=33152"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=33152"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=33152"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=33152"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=33152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}