{"id":33461,"date":"2019-05-23T11:34:25","date_gmt":"2019-05-23T11:34:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-envisage-de-vendre-ses-produits-des-plateformes-chinoises\/"},"modified":"2019-05-23T11:34:25","modified_gmt":"2019-05-23T11:34:25","slug":"ikea-envisage-de-vendre-ses-produits-des-plateformes-chinoises","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-envisage-de-vendre-ses-produits-des-plateformes-chinoises\/","title":{"rendered":"Ikea envisage de vendre ses produits via des plateformes chinoises"},"content":{"rendered":"

Il est probable qu\u2019Ikea se lance dans la vente de ses produits en Chine par l’interm\u00e9diaire de plateformes de vente existantes. Au niveau de l\u2019Europe, la cha\u00eene d\u2019am\u00e9nagement de l\u2019int\u00e9rieur est en train de d\u00e9velopper son propre march\u00e9 num\u00e9rique.<\/p>\n

<\/p>\n

\u00a0
\nUne n\u00e9cessit\u00e9<\/h2>\n

Ikea collabore d\u00e9j\u00e0 avec Amazon <\/strong>aux Etats-Unis. En ce qui concerne la Chine, l\u2019entreprise est en train de n\u00e9gocier avec diverses parties chinoises pour y vendre ses produits. \u00ab Parce qu\u2019il est difficile de contourner les plateformes en Chine<\/a> \u00bb confie la directrice num\u00e9rique Barbara Martin Coppola \u00e0 RetailTrends.<\/p>\n

\u00a0<\/p>\n

La cha\u00eene d\u2019am\u00e9nagement de l\u2019int\u00e9rieur souhaite pourtant conserver le plus possible le contr\u00f4le de ses propres ventes. Elle n\u2019opte pour des plateformes que si c\u2019est vraiment n\u00e9cessaire, comme notamment en Chine et aux Etats-Unis. Amazon occupe une position tr\u00e8s dominante sur le march\u00e9 am\u00e9ricain et il ne reste que peu d’autres opportunit\u00e9s.<\/p>\n

\u00a0<\/p>\n

L\u2019exemple Zalando<\/h2>\n

La question est de savoir ce qu’Ikea compte faire en Europe. Torbj\u00f6rn L\u00f6\u00f6\u00f6f, PDG de la soci\u00e9t\u00e9 m\u00e8re Inter Ikea, avait d\u00e9j\u00e0 indiqu\u00e9 qu’il songeait \u00e0 cr\u00e9er sa propre plateforme<\/a>, en faisant allusion \u00e0 une formule telle que Zalando<\/strong>, qui proposerait \u00e0 la vente non seulement des meubles Ikea, mais \u00e9galement ceux de la concurrence.<\/p>\n

\u00a0<\/p>\n

Coppola assure toutefois que les magasins physiques de la cha\u00eene d\u2019am\u00e9nagement de l\u2019int\u00e9rieur restent tr\u00e8s importants. \u00ab Parce qu’ils se situent \u00e0 une heure de route de 90% de nos clients. \u00bb
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Il est probable qu\u2019Ikea se lance dans la vente de ses produits en Chine par l’interm\u00e9diaire de plateformes de vente existantes. Au niveau de l\u2019Europe, la cha\u00eene d\u2019am\u00e9nagement de l\u2019int\u00e9rieur est en train de d\u00e9velopper son propre march\u00e9 num\u00e9rique. \u00a0 Une n\u00e9cessit\u00e9 Ikea collabore d\u00e9j\u00e0 avec Amazon aux Etats-Unis. En ce qui concerne la Chine, […]<\/p>\n","protected":false},"author":1,"featured_media":33458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"\nIkea envisage de vendre ses produits via des plateformes chinoises - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il est probable qu\u2019Ikea se lance dans la vente de ses produits en Chine par l'interm\u00e9diaire de plateformes de vente existantes. 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