{"id":33538,"date":"2019-05-28T12:47:59","date_gmt":"2019-05-28T12:47:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/bio-planet-lance-le-premier-burger-a-base-de-soja-belge\/"},"modified":"2019-05-28T12:47:59","modified_gmt":"2019-05-28T12:47:59","slug":"bio-planet-lance-le-premier-burger-a-base-de-soja-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bio-planet-lance-le-premier-burger-a-base-de-soja-belge\/","title":{"rendered":"Bio-Planet lance le premier burger \u00e0 base de soja belge"},"content":{"rendered":"<p><strong>Bio-Planet <\/strong>\u00e9largit la part de produits bios belges dans ses magasins et lance quatre nouveaux produits v\u00e9g\u00e9taux \u00e0 base de soja de culture locale : une primeur et une nouvelle \u00e9tape dans la durabilisation de l\u2019offre.<\/p>\n<p><!--break--><\/p>\n<h2>\nCulture locale<\/h2>\n<p><strong>Colruyt Group <\/strong>entend poursuivre la durabilisation de ses marques maison et constate une demande croissante de produits bios, de substituts de viande et de sources de prot\u00e9ines locales. C\u2019est pourquoi le groupe s\u2019est lanc\u00e9 dans un projet pr\u00e9curseur de culture locale de soja : en 2018 Simon Colembie, agriculteur, a sem\u00e9 un hectare de soja. R\u00e9sultat : une r\u00e9colte de 2,5 tonnes de f\u00e8ves de soja, que le fabricant La Vie Est belle a transform\u00e9 en deux burgers et deux tartinables \u00e0 base de soja, qui depuis deux mois sont disponibles chez Bio-Planet sous la marque Boni Selection Bio.<\/p>\n<p>\nLes nouveaux produits sont 100% v\u00e9g\u00e9taux, affichent le Nutri-Score A et surprennent par la combinaison de go\u00fbts aux algues et au s\u00e9same. Ces\u00a0 nouveaux burgers ont la particularit\u00e9 de contenir des f\u00e8ves de soja dans leur enti\u00e8ret\u00e9, contrairement \u00e0 d\u2019autres burgers de soja d\u00e9j\u00e0 disponibles sur le march\u00e9. Ceci contribue au croquant\u00a0du burger et permet surtout de faire prendre conscience au consommateur qu\u2019il s\u2019agit d\u2019un produit de soja \u00e0 part enti\u00e8re. Le soja comme ingr\u00e9dient est parfois controvers\u00e9, mais il est bel et bien une source sup\u00e9rieure de prot\u00e9ines v\u00e9g\u00e9tales, de graisses insatur\u00e9es, de fer et de vitamine B. Gr\u00e2ce \u00e0 cette culture locale, l\u2019approvisionnement d\u00e9pendra moins de l\u2019importation depuis le Canada, la France, l\u2019Italie et l\u2019Europe de l\u2019Est.<\/p>\n<h2>\nCroissance du bio<\/h2>\n<p>La vente des nouveaux burgers et tartinables s\u2019annonce prometteuse : 2000 clients en ont d\u00e9j\u00e0 achet\u00e9, le nombre d\u2019achats r\u00e9p\u00e9t\u00e9s est consid\u00e9rable et le burger aux algues semble \u00eatre la r\u00e9f\u00e9rence la plus populaire. A partir de 2020 l\u2019un des deux burgers au soja sera \u00e9galement en vente dans les magasins Colruyt et les deux tartinables chez OKay. L\u2019an dernier les ventes de substituts de viande ont augment\u00e9 de 3% dans toutes les enseignes du groupe. Ces trois derniers mois il a m\u00eame \u00e9t\u00e9 question d\u2019une croissance de 7%. Chez Bio-Planet la moiti\u00e9 des clients ach\u00e8tent des alternatives \u00e0 la viande, contre 15% dans les autres enseignes.<\/p>\n<p>\nLe bio aussi conna\u00eet une forte progression chez Colruyt Group, notamment gr\u00e2ce \u00e0 l\u2019\u00e9largissement de l\u2019assortiment Boni Selection Bio, qui compte 290 r\u00e9f\u00e9rences et gr\u00e2ce \u00e0 l\u2019expansion de Bio-Planet. Le 19 juin l\u2019enseigne ouvrira son 30\u00e8me magasin \u00e0 Li\u00e8ge, pr\u00e9cise le responsable Jo Ghilain, et le num\u00e9ro 31 est pr\u00e9vu pour l\u2019automne prochain \u00e0 Corbais dans le Brabant wallon. A terme l\u2019enseigne voit un potentiel d\u2019une cinquantaine de magasins, \u00e0 raison de deux \u00e0 trois ouvertures par an. Dans chaque Bio-Planet un tiers de l\u2019assortiment est belge et un quart local, ce qui concr\u00e8tement signifie qu\u2019environ 1.500 produits proviennent de producteurs dans un rayon de maximum 25 kilom\u00e8tres autour du magasin.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bio-Planet \u00e9largit la part de produits bios belges dans ses magasins et lance quatre nouveaux produits v\u00e9g\u00e9taux \u00e0 base de soja de culture locale : une primeur et une nouvelle \u00e9tape dans la durabilisation de l\u2019offre. Culture locale Colruyt Group entend poursuivre la durabilisation de ses marques maison et constate une demande croissante de produits [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bio-Planet lance le premier burger \u00e0 base de soja belge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bio-Planet \u00e9largit la part de produits bios belges dans ses magasins et 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