{"id":33550,"date":"2019-05-28T14:28:26","date_gmt":"2019-05-28T14:28:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/lapp-de-visualisation-dikea-lancee-en-primeur-mondiale-en-france\/"},"modified":"2019-05-28T14:28:26","modified_gmt":"2019-05-28T14:28:26","slug":"lapp-de-visualisation-dikea-lancee-en-primeur-mondiale-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/lapp-de-visualisation-dikea-lancee-en-primeur-mondiale-en-france\/","title":{"rendered":"L\u2019app de visualisation d\u2019Ikea lanc\u00e9e en primeur mondiale en France"},"content":{"rendered":"<p><strong>Ikea<\/strong> lance une app permettant aux clients d\u2019acheter des produits en ligne, apr\u00e8s les avoir visualis\u00e9s virtuellement dans leur propre int\u00e9rieur, leur \u00e9vitant ainsi de devoir se d\u00e9placer vers un magasin physique en dehors de la ville. La primeur est r\u00e9serv\u00e9e \u00e0 la France et aux Pays-Bas.<\/p>\n<p><!--break--><\/p>\n<h2>\nNouveau mod\u00e8le d\u2019entreprise<\/h2>\n<p>Gr\u00e2ce \u00e0 l\u2019application, les utilisateurs ont la possibilit\u00e9 d\u2019am\u00e9nager virtuellement leur maison avec des produits Ikea, en introduisant les dimensions de la pi\u00e8ce et en choisissant parmi diff\u00e9rents styles et\u00a0 \u00e9tapes de vie. Ils peuvent ensuite <a href=\"https:\/\/www.reuters.com\/article\/us-ikea-ab-apps-exclusive\/exclusive-ikea-to-revamp-app-as-store-strategy-shifts-idUSKCN1SX1DV\" target=\"_blank\" rel=\"noopener\">commander les produits directement via l\u2019app<\/a>. L\u2019application sera d\u2019abord lanc\u00e9e en France et aux Pays-Bas et sera d\u00e9ploy\u00e9e d\u2019ici la fin de l\u2019ann\u00e9e dans les huit principaux march\u00e9s d\u2019Ikea, dont la Chine, l\u2019Allemagne et les Etats-Unis.<\/p>\n<p>\nEn 2017 le groupe su\u00e9dois avait d\u00e9j\u00e0 lanc\u00e9 une app de r\u00e9alit\u00e9 augment\u00e9e permettant aux clients de visualiser plus de 2000 articles dans leur int\u00e9rieur, mais sans la possibilit\u00e9 de commander les produits \u00e0 partir de l\u2019app.<\/p>\n<p>\nLe num\u00e9ro un mondial de l\u2019ameublement est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-supprime-des-emplois-partout-dans-le-monde-y-compris-au-benelux\" target=\"_blank\" rel=\"noopener\">en pleine phase de transition vers un nouveau mod\u00e8le d\u2019entreprise<\/a>, qui met davantage l\u2019accent sur le shopping en ligne. En outre le groupe <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-ouvre-un-magasin-urbain-au-c%C5%93ur-de-paris\" target=\"_blank\" rel=\"noopener\">teste des magasins urbains de plus petit format<\/a>, o\u00f9 les outils digitaux jouent un r\u00f4le important. La nouvelle app s\u2019inscrit dans cette transformation digitale.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea lance une app permettant aux clients d\u2019acheter des produits en ligne, apr\u00e8s les avoir visualis\u00e9s virtuellement dans leur propre int\u00e9rieur, leur \u00e9vitant ainsi de devoir se d\u00e9placer vers un magasin physique en dehors de la ville. La primeur est r\u00e9serv\u00e9e \u00e0 la France et aux Pays-Bas. Nouveau mod\u00e8le d\u2019entreprise Gr\u00e2ce \u00e0 l\u2019application, les utilisateurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019app de visualisation d\u2019Ikea lanc\u00e9e en primeur mondiale en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea lance une app permettant aux clients d\u2019acheter des produits en ligne, apr\u00e8s les avoir visualis\u00e9s virtuellement dans leur propre int\u00e9rieur, leur \u00e9vitant ainsi de devoir se d\u00e9placer vers un magasin physique en dehors de la ville. 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