{"id":33573,"date":"2019-05-29T10:20:32","date_gmt":"2019-05-29T10:20:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/ouverture-de-cloche-dor-au-luxembourg-avec-linauguration-de-lhypermarche-du-futur\/"},"modified":"2019-05-29T10:20:32","modified_gmt":"2019-05-29T10:20:32","slug":"ouverture-de-cloche-dor-au-luxembourg-avec-linauguration-de-lhypermarche-du-futur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ouverture-de-cloche-dor-au-luxembourg-avec-linauguration-de-lhypermarche-du-futur\/","title":{"rendered":"Ouverture de Cloche d\u2019Or au Luxembourg, avec l\u2019inauguration de l\u2019hypermarch\u00e9 du futur d\u2019Auchan"},"content":{"rendered":"<p>Ce mardi le nouveau centre commercial <strong>Cloche d\u2019Or <\/strong>\u00e0 Luxembourg-Ville a officiellement ouvert ses portes. Avec ses 130 boutiques et un \u2018hypermarch\u00e9 du futur\u2019 d\u2019<strong>Auchan<\/strong>, le shopping center\u00a0sera un p\u00f4le d\u2019attraction pour la capitale du Grand-Duch\u00e9 de Luxembourg.<\/p>\n<p><!--break--><\/p>\n<h2>\n130 enseignes diff\u00e9rentes<\/h2>\n<p>Le centre commercial flambant neuf, aux mains du groupe Auchan via Ceetrus, constitue le c\u0153ur d\u2019un nouveau quartier \u00e0 Luxembourg-Ville. Le complexe d\u2019une surface de 75.000 m\u00b2 abrite 130 enseignes diff\u00e9rentes et 20 \u00e9tablissements horeca. Parmi les locataires figurent notamment <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/arket-d%C3%A9barque-au-luxembourg\" target=\"_top\" rel=\"noopener\">la cha\u00eene lifestyle de H&amp;M, <strong>Arket<\/strong><\/a>, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/etam-s%E2%80%99installe-dans-un-centre-commercial-luxembourgeois\" target=\"_blank\" rel=\"noopener\">ainsi qu\u2019Etam<\/a>, Scotch &amp; Soda, la plupart des enseignes d\u2019Inditex et le premier point de vente luxembourgeois de <strong>H&amp;M Home<\/strong>. Le centre commercial comprend \u00e9galement une zone de restauration de 4.000 m\u00b2 et un espace \u00e9v\u00e9nementiel de 400 m\u00b2.<\/p>\n<p>\nL\u2019une des locomotives de centre commercial est l\u2019hypermarch\u00e9 du futur d\u2019Auchan. Avec une surface de pas moins de 12.000 m\u00b2 ce magasin laboratoire, appel\u00e9 \u2018lifestore\u2019, a \u00e9t\u00e9 con\u00e7u selon un tout nouveau concept. D\u2019ici trois ans la cha\u00eene fran\u00e7aise esp\u00e8re y accueillir 2,6 millions de clients et g\u00e9n\u00e9rer un chiffre d\u2019affaires de 131 millions d\u2019euros. Le retailer y teste l\u2019horeca, les \u00e9v\u00e9nements et\u00a0 l\u2019alimentation fra\u00eeche. Ainsi les clients y trouveront des serres avec des herbes aromatiques cultiv\u00e9es sur place et des espaces ouverts r\u00e9serv\u00e9s aux animations et aux sessions d\u2019information. Des di\u00e9t\u00e9ticiens, personal shoppers et coachs sportifs int\u00e9greront la surface de vente.<\/p>\n<p>\n\u00ab L\u2019objectif \u00e9tait de disrupter le mod\u00e8le de la grande distribution classique. On s\u2019est donn\u00e9 le droit d\u2019oser \u00bb, explique Cyril Dreesen, directeur g\u00e9n\u00e9ral d\u2019Auchan Retail Luxembourg au magazine Lin\u00e9aires. \u00ab Nous avons surtout essay\u00e9 de nous adapter \u00e0 la vie des habitants, que ce soit la client\u00e8le de bureau, les familles ou les visiteurs \u00e9trangers venant de France, de Belgique ou d\u2019Allemagne. \u00bb<\/p>\n<h2>\nAccent sur l\u2019alimentation<\/h2>\n<p>Pour que l\u2019hypermarch\u00e9 soit facilement accessible depuis le centre commercial, le parcours client a \u00e9t\u00e9 enti\u00e8rement revu. Quatre entr\u00e9es et cinq sorties ont \u00e9t\u00e9 pr\u00e9vues, avec des caisses \u00e0 diff\u00e9rents endroits. Le magasin s\u2019articule autour de trois halls, d\u00e9di\u00e9s \u00e0 l\u2019alimentation, le bien-\u00eatre et la maison. Le centre du magasin est occup\u00e9 par une grande brasserie avec 90 places assises.<\/p>\n<p>\nDans ce concept les cat\u00e9gories v\u00eatements et livres ont \u00e9t\u00e9 supprim\u00e9es, au profit des produits bios et d\u2019une vaste cave \u00e0 vin. T\u00e9moin de cet accent sur l\u2019alimentaire : 100 employ\u00e9s sur les 477 au total se consacrent aux m\u00e9tiers de bouche. A noter que dans ce magasin Auchan ne vend pas de tabac, produits qui au Luxembourg attirent pourtant les touristes.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/vimeo.com\/280570457\">Centre commercial LCO<\/a>\u00a0par\u00a0<a href=\"https:\/\/vimeo.com\/user53804806\">fishandchips<\/a>\u00a0sur\u00a0<a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>\u00a0<\/p>\n<\/p>\n<p>Source: L&rsquo;essentiel\u00a0sur YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mardi le nouveau centre commercial Cloche d\u2019Or \u00e0 Luxembourg-Ville a officiellement ouvert ses portes. Avec ses 130 boutiques et un \u2018hypermarch\u00e9 du futur\u2019 d\u2019Auchan, le shopping center\u00a0sera un p\u00f4le d\u2019attraction pour la capitale du Grand-Duch\u00e9 de Luxembourg. 130 enseignes diff\u00e9rentes Le centre commercial flambant neuf, aux mains du groupe Auchan via Ceetrus, constitue le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouverture de Cloche d\u2019Or au Luxembourg, avec l\u2019inauguration de l\u2019hypermarch\u00e9 du futur d\u2019Auchan - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce mardi le nouveau centre commercial Cloche d\u2019Or \u00e0 Luxembourg-Ville a officiellement ouvert ses portes. Avec ses 130 boutiques et un \u2018hypermarch\u00e9 du futur\u2019 d\u2019Auchan, le shopping center sera un p\u00f4le d\u2019attraction pour la capitale du Grand-Duch\u00e9 de Luxembourg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/ouverture-de-cloche-dor-au-luxembourg-avec-linauguration-de-lhypermarche-du-futur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ouverture de Cloche d\u2019Or au Luxembourg, avec l\u2019inauguration de l\u2019hypermarch\u00e9 du futur d\u2019Auchan - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ce mardi le nouveau centre commercial Cloche d\u2019Or \u00e0 Luxembourg-Ville a officiellement ouvert ses portes. 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