{"id":33678,"date":"2019-06-04T13:48:46","date_gmt":"2019-06-04T13:48:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/comment-waitrose-compte-se-debarrasser-du-plastique\/"},"modified":"2019-06-04T13:48:46","modified_gmt":"2019-06-04T13:48:46","slug":"comment-waitrose-compte-se-debarrasser-du-plastique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-waitrose-compte-se-debarrasser-du-plastique\/","title":{"rendered":"Comment Waitrose compte se d\u00e9barrasser du plastique"},"content":{"rendered":"

A Oxford la cha\u00eene de supermarch\u00e9s britannique Waitrose<\/strong> teste des concepts innovants qui \u00e0 terme permettront aux magasins d\u2019\u00e9viter des milliers de tonnes de plastique. Reste \u00e0 voir si les shoppers suivront la d\u00e9marche \u2026<\/p>\n

<\/p>\n

\nEtude \u00e0 grande \u00e9chelle<\/h2>\n

Le magasin pilote, situ\u00e9 Botley Road, teste divers concepts novateurs : le premier \u2018pick & mix\u2019 de fruits surgel\u00e9s sans emballages, des options re-remplissables pour le vin et la bi\u00e8re, des recharges pour d\u00e9tergents (en collaboration avec l\u2019entreprise anversoise Ecover <\/strong>!) et des distributeurs de p\u00e2tes, riz, c\u00e9r\u00e9ales, l\u00e9gumineuses, fruits secs et graines. Les clients peuvent y emporter du caf\u00e9 moulu dans des bo\u00eetes r\u00e9utilisables. La plupart des fruits et l\u00e9gumes frais, tout comme les fleurs et les plantes ont \u00e9t\u00e9 d\u00e9faits de leur emballage plastique. Les shoppers ont la possibilit\u00e9 de \u2018louer\u2019 des bo\u00eetes r\u00e9utilisables moyennant une garantie de cinq livres.<\/p>\n

\nAfin de d\u00e9terminer si les shoppers sont pr\u00eats \u00e0 changer leur comportement d\u2019achat<\/a>, le retailer continuera de proposer les deux alternatives, avec ou sans emballages. Le test, qui se d\u00e9roulera jusqu\u2019au 18 ao\u00fbt, s\u2019accompagne d\u2019une vaste enqu\u00eate clients. Jamais auparavant un supermarch\u00e9 n\u2019a test\u00e9 des concepts sans emballages \u00e0 si grande \u00e9chelle, affirme l\u2019enseigne, qui a baptis\u00e9 le projet \u2018Waitrose Unpacked\u2019. A terme ces nouveaux concepts devraient permettre de bannir des milliers de tonnes de plastique des magasins.<\/p>\n

\n\u00ab Nous aidons un nombre grandissant de clients \u00e0 faire leurs courses de mani\u00e8re plus durable \u00bb, explique le manager durabilit\u00e9 Tor Harris. \u00ab Il sera fascinant de voir quels concepts s\u00e9duiront nos clients. Nous savons que nous ne sommes pas parfaits et que nous devons faire plus, mais nous pensons que ceci est une mani\u00e8re innovante d\u2019atteindre autre chose. \u00bb<\/p>\n

\nProgr\u00e8s rapide<\/h2>\n

En tout cas le projet s\u2019inscrit parfaitement dans l\u2019air du temps : les d\u00e9chets plastiques sont \u2013 en th\u00e9orie \u2013 une priorit\u00e9 dans l\u2019agenda des consommateurs et de l\u2019Europe. Bon nombre de retailers prennent des initiatives en ce sens\u00a0: r\u00e9cemment au Benelux, Albert Heijn<\/strong>, Delhaize<\/strong> et Carrefour<\/strong> ont mis sur pied des projets concrets afin de r\u00e9duire la quantit\u00e9 d\u2019emballages plastiques dans leur rayon fruits et l\u00e9gumes<\/a>.<\/p>\n

\nEn outre, le fabricant d\u2019emballages DS Smith <\/strong>vient de r\u00e9aliser une nouvelle \u00e9tude, d\u00e9montrant comment les supermarch\u00e9s europ\u00e9ens pourraient \u00e9viter 70 milliards d\u2019emballages plastiques, soit 1,5 million de tonnes de plastique, par an <\/a>en optant pour des alternatives renouvelables. Le rapport d\u00e9finit cinq cat\u00e9gories, susceptibles d\u2019apporter un progr\u00e8s rapide :<\/p>\n

\u00a0<\/p>\n

    \n
  1. \n

    Les \u2018plastic trays\u2019 dans les rayons des supermarch\u00e9s sont souvent oubli\u00e9s, parce que les clients ne les emportent pas chez eux, mais il existe des alternatives en carton.<\/p>\n<\/li>\n

  2. \n

    En Europe on utilise souvent des barquettes en plastique pour les produits frais, notamment pour les fruits fragiles. L\u00e0 aussi il existe d\u2019excellentes alternatives.<\/p>\n<\/li>\n

  3. \n

    Quasi toutes les unit\u00e9s de sodas sont emball\u00e9es dans un film thermo-r\u00e9tractable. Les fabricants envisagent de passer \u00e0 d\u2019autres alternatives, comme le carton et la colle.<\/p>\n<\/li>\n

  4. \n

    Dans la cat\u00e9gorie des repas pr\u00eats-\u00e0-consommer des changements s\u2019annoncent. Le plastique noir souvent utilis\u00e9 est quasiment impossible \u00e0 recycler, mais de nouvelles alternatives en carton font leur apparition.<\/p>\n<\/li>\n

  5. \n

    Et enfin, au rayon viande, poisson et fromage les barquettes et films synth\u00e9tiques peuvent \u00eatre remplac\u00e9s par des alternatives renouvelables ou recyclables.<\/p>\n<\/li>\n<\/ol>\n

    \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

    A Oxford la cha\u00eene de supermarch\u00e9s britannique Waitrose teste des concepts innovants qui \u00e0 terme permettront aux magasins d\u2019\u00e9viter des milliers de tonnes de plastique. Reste \u00e0 voir si les shoppers suivront la d\u00e9marche \u2026 Etude \u00e0 grande \u00e9chelle Le magasin pilote, situ\u00e9 Botley Road, teste divers concepts novateurs : le premier \u2018pick & mix\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":33675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nComment Waitrose compte se d\u00e9barrasser du plastique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A Oxford la cha\u00eene de supermarch\u00e9s britannique Waitrose teste des concepts innovants qui \u00e0 terme permettront aux magasins d\u2019\u00e9viter des milliers de tonnes de plastique. 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