{"id":33709,"date":"2019-06-05T14:43:13","date_gmt":"2019-06-05T14:43:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/croissance-de-66-pour-les-courses-online-en-europe\/"},"modified":"2019-06-05T14:43:13","modified_gmt":"2019-06-05T14:43:13","slug":"croissance-de-66-pour-les-courses-online-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/croissance-de-66-pour-les-courses-online-en-europe\/","title":{"rendered":"\u00ab Croissance de 66% pour les courses online en Europe \u00bb"},"content":{"rendered":"

La disruption digitale entra\u00eene une \u00e9norme croissance des courses en ligne partout dans le monde. L\u2019arriv\u00e9e de nouveaux mod\u00e8les d\u2019e-commerce et \u00e9cosyst\u00e8mes oblige les acteurs traditionnels \u00e0 s\u2019adapter rapidement et en profondeur.<\/p>\n

<\/p>\n

\n\u00ab L\u2019histoire vient tout juste de commencer \u00bb<\/h2>\n

L\u2019impact de la digitalisation sur l\u2019univers du food ne doit pas \u00eatre sous-estim\u00e9 : d\u2019ici 2023 le march\u00e9 des courses en ligne en Europe progressera de 66% \u00e0 47 milliards d\u2019euros de chiffre d\u2019affaire<\/a>s, affirme une nouvelle \u00e9tude d\u2019IGD, \u00e0 la demande de The Consumer Goods Forum. La part de march\u00e9 de l\u2019e-commerce dans le segment FMCG s\u2019\u00e9l\u00e8verait alors \u00e0 2,5%, contre 1,8% en 2018. Et cela n\u2019est rien compar\u00e9 \u00e0 la croissance attendue en Am\u00e9rique du Nord (+152%) et en Asie (+196%).<\/p>\n

\nLes food retaillers et les fabricants doivent s\u2019y pr\u00e9parer, pr\u00e9vient Susan Barratt, CEO d\u2019IGD : \u00ab La digitalisation a d\u00e9j\u00e0 s\u00e9rieusement perturb\u00e9 et transforme l\u2019industrie de l\u2019alimentation et de la consommation, mais l\u2019histoire vient tout juste de commencer. \u00bb Selon elle, les retailers \u00e9tablis devront travailler dur et avec rapidit\u00e9, afin de limiter l\u2019impact des sp\u00e9cialistes online et des nouveaux \u00e9cosyst\u00e8mes ou les concurrencer.<\/p>\n

\nVers un \u2018e-commerce 2.0\u2019<\/h2>\n

IGD pr\u00e9voit que les collaborations strat\u00e9giques entre retailers et entreprises technologiques gagneront rapidement en importance. La technologie digitale avanc\u00e9e permettra aux retailers physiques de combler l\u2019\u00e9cart des donn\u00e9es avec les \u2018pure players\u2019 et\u00a0 l\u2019intelligence artificielle transformera la relation commerciale entre les retailers et leurs fournisseurs. Les retailers traditionnels les plus avanc\u00e9s se diversifieront pour \u00eatre moins d\u00e9pendants de la vente de produits.<\/p>\n

\nAlors que jusqu\u2019\u00e0 pr\u00e9sent l\u2019e-commerce \u00e9tait une notion plut\u00f4t standardis\u00e9e, aujourd\u2019hui \u2018un e-commerce 2.0\u2019 fait son apparition avec de nouveaux\u00a0 mod\u00e8les de vente cr\u00e9atifs. Les pure players ouvrent leurs propres magasins offline et concluent des alliances avec des retailers traditionnels. Les fabricants seront plus nombreux \u00e0 vendre en direct au consommateur, via des plateformes de commande communes et des places de march\u00e9. Certains acteurs logistiques deviendront des retailers. Le commerce social va conqu\u00e9rir le monde.<\/p>\n

\nOn assiste \u00e0 l\u2019\u00e9mergence de nouveaux \u00e9cosyst\u00e8mes, qui combinent les services retail et consommation avec la logistique, les services financiers et la technologie. En centralisant les donn\u00e9es et en utilisant des technologies avanc\u00e9es, les \u00e9cosyst\u00e8mes ont un aper\u00e7u en temps r\u00e9el du comportement du consommateur, leur permettant de r\u00e9pondre rapidement aux changements, d\u2019offrir aux shoppers une personnalisation pouss\u00e9e et ainsi d\u2019augmenter leur rentabilit\u00e9.<\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n
\u00a0R\u00e9gion<\/strong><\/td>\n\u00a0CA online\u00a02018<\/strong><\/td>\n\u00a0CA online\u00a02023<\/strong><\/td>\n\u00a0Croissance<\/strong><\/td>\n\u00a0Part online\u00a02018<\/strong><\/td>\n\u00a0Par online\u00a02023<\/strong><\/td>\n<\/tr>\n
\u00a0Asie<\/strong><\/td>\n\u00a0101<\/td>\n\u00a0299<\/td>\n\u00a0196%<\/td>\n\u00a03,4%<\/td>\n\u00a07,5%<\/td>\n<\/tr>\n
\u00a0Am\u00e9rique du Nord<\/strong><\/td>\n\u00a025<\/td>\n\u00a062<\/td>\n\u00a0152%<\/td>\n\u00a01,5%<\/td>\n\u00a03,4%<\/td>\n<\/tr>\n
\u00a0Europe<\/strong><\/td>\n\u00a032<\/td>\n\u00a053<\/td>\n\u00a066%<\/td>\n\u00a01,8%<\/td>\n\u00a02,5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

(Montants en\u00a0milliard de dollar, source: IGD\/The Consumer Goods Forum)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La disruption digitale entra\u00eene une \u00e9norme croissance des courses en ligne partout dans le monde. L\u2019arriv\u00e9e de nouveaux mod\u00e8les d\u2019e-commerce et \u00e9cosyst\u00e8mes oblige les acteurs traditionnels \u00e0 s\u2019adapter rapidement et en profondeur. \u00ab L\u2019histoire vient tout juste de commencer \u00bb L\u2019impact de la digitalisation sur l\u2019univers du food ne doit pas \u00eatre sous-estim\u00e9 : d\u2019ici […]<\/p>\n","protected":false},"author":1,"featured_media":33706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n\u00ab Croissance de 66% pour les courses online en Europe \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La disruption digitale entra\u00eene une \u00e9norme croissance des courses en ligne partout dans le monde. 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