{"id":33787,"date":"2019-06-11T08:11:21","date_gmt":"2019-06-11T08:11:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/longues-files-dattente-lors-de-louverture-des-premiers-magasins-chinois-daldi\/"},"modified":"2019-06-11T08:11:21","modified_gmt":"2019-06-11T08:11:21","slug":"longues-files-dattente-lors-de-louverture-des-premiers-magasins-chinois-daldi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/longues-files-dattente-lors-de-louverture-des-premiers-magasins-chinois-daldi\/","title":{"rendered":"Longues files d\u2019attente lors de l\u2019ouverture des premiers magasins chinois d\u2019Aldi"},"content":{"rendered":"<p>Vendredi dernier <strong>Aldi <\/strong>a ouvert ses deux premiers supermarch\u00e9s chinois \u00e0 Shanghai. D\u2019apr\u00e8s les premi\u00e8res images, Aldi semble s\u2019y positionner dans un segment plus \u00e9lev\u00e9 que chez nous. L\u2019ouverture a suscit\u00e9 un vif int\u00e9r\u00eat, provoquant de longues files d\u2019attente devant la porte.<\/p>\n<p><!--break--><\/p>\n<h2>\nBi\u00e8re allemande et vin fran\u00e7ais<\/h2>\n<p>Il s\u2019agit de magasins pilotes qui pourront ensuite \u00eatre adapt\u00e9s davantage au march\u00e9 chinois, souligne Aldi dans un communiqu\u00e9 de presse. Le retailer souhaite y tester de nouvelles strat\u00e9gies retail innovantes, afin d\u2019offrir une meilleure exp\u00e9rience d\u2019achat \u00e0 la communaut\u00e9 locale, et y analyser les donn\u00e9es et le feedback des clients en vue d\u2019ajuster l\u2019offre.<\/p>\n<p>\nLes supermarch\u00e9s ont \u00e9t\u00e9 con\u00e7us par Landini Associates, l\u2019\u00e9quipe qui a \u00e9galement cr\u00e9\u00e9 le nouveau concept de magasin Aldi en Australie. Les magasins offrent une combinaison de produits locaux et import\u00e9s, de marques A et de marques maison, soit 1300 r\u00e9f\u00e9rences au total dans quinze cat\u00e9gories de produits. Les clients y trouveront bien entendu de la bi\u00e8re allemande et du vin fran\u00e7ais dans un vaste rayon vin.<\/p>\n<h2>\nApp \u2018scan &amp; go\u2019<\/h2>\n<p>Au rayon des plats pr\u00e9par\u00e9s les shoppers chinois d\u00e9couvriront un jambon de porc r\u00f4ti typiquement allemand accompagn\u00e9 de choucroute et de pommes de terre r\u00f4ties, ainsi qu\u2019une salade d\u2019\u00e9crevisses au go\u00fbt relev\u00e9, style Sichuan, ou encore un plat combin\u00e9 \u00e9tonnant baptis\u00e9 \u2018Berliner Bao\u2019, une saucisse allemande avec choucroute dans un petit pain chinois cuit \u00e0 la vapeur.<\/p>\n<p>\nAldi y mise sur une exp\u00e9rience \u2018online-to-offline\u2019 avec une fonction scan &amp; go sur WeChat, afin que les clients n\u2019aient pas \u00e0 faire la file \u00e0 la caisse. Le retailer a \u00e9galement pr\u00e9vu un service de livraison, qui apporte imm\u00e9diatement les courses \u00e0 domicile dans un rayon de trois kilom\u00e8tres autour du magasin. Visiblement les premiers clients chinois sont tr\u00e8s enthousiastes, comme en t\u00e9moigne le reportage vid\u00e9o ci-dessous.<br \/>\n\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendredi dernier Aldi a ouvert ses deux premiers supermarch\u00e9s chinois \u00e0 Shanghai. D\u2019apr\u00e8s les premi\u00e8res images, Aldi semble s\u2019y positionner dans un segment plus \u00e9lev\u00e9 que chez nous. L\u2019ouverture a suscit\u00e9 un vif int\u00e9r\u00eat, provoquant de longues files d\u2019attente devant la porte. Bi\u00e8re allemande et vin fran\u00e7ais Il s\u2019agit de magasins pilotes qui pourront ensuite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Longues files d\u2019attente lors de l\u2019ouverture des premiers magasins chinois d\u2019Aldi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vendredi dernier Aldi a ouvert ses deux premiers supermarch\u00e9s chinois \u00e0 Shanghai. 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