{"id":33799,"date":"2019-06-11T10:47:59","date_gmt":"2019-06-11T10:47:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/amazon-lance-un-moteur-de-recherche-visuel\/"},"modified":"2019-06-11T10:47:59","modified_gmt":"2019-06-11T10:47:59","slug":"amazon-lance-un-moteur-de-recherche-visuel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/amazon-lance-un-moteur-de-recherche-visuel\/","title":{"rendered":"Amazon lance un moteur de recherche visuel"},"content":{"rendered":"<p><strong>Amazon<\/strong> a int\u00e9gr\u00e9 une nouvelle fonctionnalit\u00e9 dans son app. A partir d\u2019une simple photo cette nouvelle option, baptis\u00e9e StyleSnap, est capable \u00e0 l\u2019aide de l\u2019intelligence artificielle de vous trouver des produits similaires vendus sur Amazon.<\/p>\n<p><!--break--><\/p>\n<h2>\nPhotos de mode<\/h2>\n<p>C\u2019est au cours d\u2019une conf\u00e9rence qu\u2019Amazon a d\u00e9voil\u00e9 la nouvelle fonctionnalit\u00e9 StyleSnap. Comment \u00e7a marche ? Il suffit \u00e0 l\u2019utilisateur de prendre ou s\u00e9lectionner une photo d\u2019un look ou d\u2019une tenue qu\u2019il affectionne. Sur base de cette photo, <a href=\"https:\/\/blog.aboutamazon.com\/shopping\/stylesnap-will-change-the-way-you-shop-forever\" target=\"_blank\" rel=\"noopener\">l\u2019option lui proposera des produits similaires<\/a> vendus sur Amazon. Pour l\u2019instant l\u2019outil est ax\u00e9 uniquement sur les articles de mode.<\/p>\n<p>\nStyleSnap s\u2019apppuie sur l\u2019intelligence artificielle et est plus qu\u2019un syst\u00e8me de reconnaissance de photos, pr\u00e9cise Amazon. La fonctionnalit\u00e9 prend plusieurs crit\u00e8res en compte, comme la marque, la cat\u00e9gorie de prix et les avis des clients. \u00ab La simplicit\u00e9 de l\u2019exp\u00e9rience client cache la complexit\u00e9 de la technologie derri\u00e8re cette fonctionnalit\u00e9 \u00bb, affirme Jeff Wilke, responsable \u2018consumer worldwide.<\/p>\n<p>\nAmazon souligne qu\u2019il n\u2019a pas \u00e9t\u00e9 facile de d\u00e9velopper cet outil qui doit apprendre \u00e0 partir de photos de mode d\u2019influenceurs, de c\u00e9l\u00e9brit\u00e9s ou de magazines, avec des poses et des arri\u00e8re-plans tr\u00e8s divers. Pour permettre l\u2019identification des v\u00eatements, il a fallu faire appel au machine learning avec des r\u00e9seaux neuraux artificiels, qui imitent le fonctionnement du cerveau humain. Amazon esp\u00e8re\u00a0ainsi attirer davantage d\u2019influenceurs : tout influenceur qui participe au Amazon Influencer Program, touchera des commissions sur les achats qu\u2019il inspire.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a int\u00e9gr\u00e9 une nouvelle fonctionnalit\u00e9 dans son app. A partir d\u2019une simple photo cette nouvelle option, baptis\u00e9e StyleSnap, est capable \u00e0 l\u2019aide de l\u2019intelligence artificielle de vous trouver des produits similaires vendus sur Amazon. Photos de mode C\u2019est au cours d\u2019une conf\u00e9rence qu\u2019Amazon a d\u00e9voil\u00e9 la nouvelle fonctionnalit\u00e9 StyleSnap. Comment \u00e7a marche ? Il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon lance un moteur de recherche visuel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a int\u00e9gr\u00e9 une nouvelle fonctionnalit\u00e9 dans son app. A partir d\u2019une simple photo cette nouvelle option, baptis\u00e9e StyleSnap, est capable \u00e0 l\u2019aide de l\u2019intelligence artificielle de vous 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