{"id":33867,"date":"2019-06-13T10:42:58","date_gmt":"2019-06-13T10:42:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/les-consommateurs-deurope-de-louest-achetent-des-smartphones-moins-chers-2\/"},"modified":"2019-06-13T10:42:58","modified_gmt":"2019-06-13T10:42:58","slug":"les-consommateurs-deurope-de-louest-achetent-des-smartphones-moins-chers-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/les-consommateurs-deurope-de-louest-achetent-des-smartphones-moins-chers-2\/","title":{"rendered":"Les consommateurs d\u2019Europe de l\u2019Ouest ach\u00e8tent des smartphones moins chers"},"content":{"rendered":"

Les smartphones on\u00e9reux sont de moins en moins pris\u00e9s, surtout en Europe de l\u2019Ouest. Voil\u00e0 l\u2019un des\u00a0facteurs qui a permis \u00e0 Huawei de d\u00e9tr\u00f4ner Apple de sa deuxi\u00e8me place. Reste \u00e0 voir combien de temps encore l\u2019entreprise chinoise parviendra \u00e0 poursuivre son ascension.<\/p>\n

<\/p>\n

\n83,7 millions de smartphones vendus<\/h2>\n

Selon les calculs du bureau d\u2019\u00e9tudes IDC, durant les trois premiers mois de cette ann\u00e9e il s\u2019est vendu 83,7 millions de smartphones <\/a>dans la zone EMEA (Europe, Moyen-Orient et Afrique), soit une baisse de 3,3%. Ce recul est la \u00e9ni\u00e8me confirmation du ralentissement du march\u00e9 des t\u00e9l\u00e9phones mobiles.<\/p>\n

\nLe chiffre d\u2019affaires total hors taxes a chut\u00e9 de 10% \u00e0 26,78 milliards de dollars (pr\u00e8s de 24 milliards d\u2019euros), ce qui porte le prix moyen par appareil \u00e0 pr\u00e8s de 320 euros : \u00ab Le prix de vente moyen a baiss\u00e9 en Europe de l\u2019Ouest \u00bb, constate IDC. \u00ab Seule en Europe centrale et de l\u2019Est les prix de vente moyens est rest\u00e9 stable sur base annuelle. \u00bb A noter toutefois qu\u2019en Europe de l\u2019Ouest le consommateur d\u00e9pense quand m\u00eame deux fois plus pour un smartphone qu\u2019un consommateur d\u2019Europe de l\u2019Est.<\/p>\n

\nHuawei vainqueur (mais pour combien de temps encore ?)<\/h2>\n

\u00ab Au niveau des marques Huawei continue de progresser \u00e0 grands pas, ce qui est \u00e9galement valable pour Xiaomi \u00bb, pr\u00e9cise Marta Pinto, research manager. Huawei a vu sa part de march\u00e9 grimper de 14,86% au premier trimestre de l\u2019an dernier \u00e0 25,39% aujourd\u2019hui et d\u00e9tr\u00f4ne ainsi Apple de sa deuxi\u00e8me place. \u00ab Apple a un trimestre difficile derri\u00e8re le dos : sa part de march\u00e9 actuel de 23% est le r\u00e9sultat Q1 le plus bas depuis cinq ans. \u00bb La part de march\u00e9 de Samsung est en l\u00e9ger recul de 30,76% \u00e0 29,47%.<\/p>\n

\nReste \u00e0 voir combien de temps encore Huawei parviendra \u00e0 poursuivre son impressionnante ascension, maintenant que le pr\u00e9sident Trump a plac\u00e9 l\u2019entreprise chinoise sur la liste noire. Les consommateurs risquent donc de ne plus obtenir d\u2019upgrades Android et \u00e0 terme les apps et services am\u00e9ricains tr\u00e8s populaires, comme Facebook ou YouTube, ne seraient plus soutenus. Cette situation cr\u00e9e une telle confusion et incertitude qu\u2019IDC ne s\u2019aventure pas dans des pronostics pour le reste de l\u2019ann\u00e9e.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Les smartphones on\u00e9reux sont de moins en moins pris\u00e9s, surtout en Europe de l\u2019Ouest. Voil\u00e0 l\u2019un des\u00a0facteurs qui a permis \u00e0 Huawei de d\u00e9tr\u00f4ner Apple de sa deuxi\u00e8me place. Reste \u00e0 voir combien de temps encore l\u2019entreprise chinoise parviendra \u00e0 poursuivre son ascension. 83,7 millions de smartphones vendus Selon les calculs du bureau d\u2019\u00e9tudes IDC, […]<\/p>\n","protected":false},"author":1,"featured_media":33864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nLes consommateurs d\u2019Europe de l\u2019Ouest ach\u00e8tent des smartphones moins chers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les smartphones on\u00e9reux sont de moins en moins pris\u00e9s, surtout en Europe de l\u2019Ouest. 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