{"id":33869,"date":"2019-06-13T11:33:51","date_gmt":"2019-06-13T11:33:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amazon-renonce-a-son-service-de-livraison-de-repas\/"},"modified":"2019-06-13T11:33:51","modified_gmt":"2019-06-13T11:33:51","slug":"amazon-renonce-a-son-service-de-livraison-de-repas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-renonce-a-son-service-de-livraison-de-repas\/","title":{"rendered":"Amazon renonce \u00e0 son service de livraison de repas"},"content":{"rendered":"<p><strong>Amazon<\/strong> abandonne son service de livraison de repas Amazon Restaurants. Le service n\u2019a pu faire face \u00e0 la lourde concurrence d\u2019acteurs tels que Uber Eats et DoorDash.<\/p>\n<p><!--break--><\/p>\n<h2>\nInvestissement dans Deliveroo<\/h2>\n<p>Amazon Restaurants a d\u00e9marr\u00e9 il y a quatre ans et <a href=\"https:\/\/apnews.com\/d1573e0ab1164f87b8daf5e50cec6d36\" target=\"_blank\" rel=\"noopener\">livrait des repas dans plus de vingt villes am\u00e9ricaines<\/a>. Le service a \u00e9galement \u00e9t\u00e9 \u00e9tendu vers le Royaume-Uni, mais n\u2019y a pas fait long feu : fin 2018 Amazon a mis fin au projet. Le 24 juin le rideau tombera \u00e9galement sur Amazon Restaurants aux Etats-Unis.<\/p>\n<p>\nIl y a un mois on apprenait qu\u2019Amazon allait<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-s%E2%80%99attaque-%C3%A0-deliveroo\" target=\"_blank\" rel=\"noopener\"> investir des centaines de millions dans le service de livraison de repas (et concurrent) <strong>Deliveroo<\/strong><\/a>. L\u2019abandon d\u2019Amazon Restaurants place donc cette info dans un tout autre contexte.<\/p>\n<p>\nSelon les analystes, le naufrage d\u2019Amazon Restaurants s\u2019explique par la lourde concurrence et le manque de promotion. De plus, le service n\u2019avait pas de partenariat avec de grandes cha\u00eenes de fast-food, contrairement \u00e0 ses concurrents : Ubert Eats collabore avec McDonald\u2019s, DoorDash avec Wendy\u2019s et Grubhub avec Kentucky Fried Chicken. Avec une part de march\u00e9 de 2% le service d\u2019Amazon \u00e9tait un acteur plut\u00f4t modeste.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon abandonne son service de livraison de repas Amazon Restaurants. Le service n\u2019a pu faire face \u00e0 la lourde concurrence d\u2019acteurs tels que Uber Eats et DoorDash. Investissement dans Deliveroo Amazon Restaurants a d\u00e9marr\u00e9 il y a quatre ans et livrait des repas dans plus de vingt villes am\u00e9ricaines. Le service a \u00e9galement \u00e9t\u00e9 \u00e9tendu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-33869","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon renonce \u00e0 son service de livraison de repas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon abandonne son service de livraison de repas Amazon Restaurants. 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